CEO- Jeff Bezos

Over 566,600
Founded- 5th July, employees
1994

Started as
bookstore- now Revenue earned is
sells across all the 17,786 crores USD
product categories
 Amazon
Amazon Amazon
Web Alexa
Fresh Prime
Services

Amazon
Echo Kindle Fire Tablets
Drive

Amazon Amazon
Music
Fire TV Digital Studio and
Unlimited
Gamestore Wireless
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 Key Partners Key Activities Value Propositions Customer Customer
Relationship Segments
• Authors & • Merchandising • Convenience
Publishers • Production & • Vast Selection • Well connected • People of all
• Logistics Partners design of digital • Reliable & Safe via E-mail, phone, age group
• Network of sellers content • Self Services web-chat & forums except
• Manufacturers • Selling children
Channels
• Digital content Key Resources • Amazon prime
producers • Amazon.com subscribers
• Physical • Mobile
Resources Applications
• Technology • 3rd party electronic
Infrastructure stores
Cost Structure Revenue Stream

• Research & Development (R&D) • Sale of goods through online

• Warehouse maintenance • Commission from 3rd party retailers
• Distribution networks • Prime subscription fees
• Advertisement • Amazon Web Services
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By 2022 there will be 56 million
Amazon Prime Video subscribers
alone in the U.S., and 122 million
worldwide . Within four years it’s
projected that Amazon Prime Video
will grow its customer base globally
to 122 million subscribers, with 45.9%
from the U.S. alone. Amazon’s
Source: Statista.
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HTTPS://WWW.YOUTUBE.COM/WATCH?V=NRMMK1MYRXC&PBJ
RELOAD=10

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HTTPS://WWW.YOUTUBE.COM/WATCH?V=VNYSORI2NY8
 It offers Prime Video, a
Amazon Video is selection of Amazon
an Internet video on Studios original content
demand service. and licensed
acquisitions .

In some countries
The service debuted on
Amazon Video
September 7, 2006 as
additionally
Amazon Unbox in the
offers Amazon
United States. On
Channels, which allows
September 4, 2008, the
viewers to subscribe to
service was renamed
other suppliers' content,
Amazon Video on
including HBO in the
Demand
United States.
 Cost per First Stream Metric = show’s production
REVENUE FOR PRIME: and marketing expenses divided by the no. of
people who stream the video after signing up.

it assess how much it costs the company to hook a

customer on their video platform, Prime Video.

Lower acquisition cost by creating Hollywood Buzz.

In other words, Prime Video is a great way to

attract new customers to Amazon‘s store. As Jeff
Bezos pointed out, entertainment is quite effective
in driving merchandise sales.

That is also why in 2010 Amazon launched

its Studios to develop original programs. The
objective is clear: grab Hollywood buzz to sell
more merchandise
Social Media Marketing:

Sources-

•Posters and videos

•Digital Advertising Alliance.

•Pixel Tracking
Followers- 27M Followers- 1.5M
Likes - 29M Content- Prime posters
Content- Posters, Videos( 4 sec) Day one insight Concept.
Stories
Interviews ( Fishbowl)
Day one Insight:

Link: https://www.amazon.com/Day-One-Insights-for-Entrepreneurs/b?ie=UTF8&node=17395088011
Twitter ( Event booster)
#Great Indian Sale: (May 11 – 15)
•Amazon Great Indian Sale - 21st - 24th Jan
•#FreshItUp with fresh collection from top fashion brands on
Amazon Fashion
•Amazon Summer Sale from 13th May 2018
•Amazon Fashion Wardrobe Refresh | 21st - 24th June
•Prime Day sale on 16th & 17 July 2018
•Independence Day Sale in August 2018
•Great Indian Sale in October 2018
• Diwali Sale in November 2018
• Year End Sale in December 2018