4 P’S

• PRODUCT
• PRICE
• PLACEMENT
• PROMOTION
 FRUITY FUNGAMA BREAD
It is a flavored bread

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 Fruity fungama Bread

Fruity bread uses quality ingredients

to create products with quality
standards that are comparable to bread
manufactured in any developed region
of the world.
Reason for making product:
As there is no flavored bread available in
Pakistani market and only typical taste of
bread is available so we are providing different
fruit flavors because children now a days are
becoming more choosy and moody.
 Mission Statement

To provide quality products to customer and explore

new Markets top remote/expand sales of the company
through good Governance and faster a sound and
dynamic team, so as to achieve Optimum price of
products of the company for sustainable and equitable
Growth and prosperity of the company.
 Quality Policy

We work together as a team for implementation

and continual improvement of total quality
system in order to achieve satisfaction of our
internal and external customers.
 Level of product
• Core product:
Because there is no flavor in bread so we made
flavor bread
Actual product:
Fruity fungama bread
Augmented product:
Different flavor used and also more fiber than
plain bread
 PROMOTIONAL PLAN

Fruity fungama
Bread 9
 LOGO

Brand name rainbow Bread

represents the amazing and
exciting view of the product
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 Brand Positioning
• Target Audience
Children, Mothers
• Age
3-12 year old
• Gender
Male & female both
• Income class
middle /upper-middle/upper class
 Sponsors

DAWN Bread Manufacturers

 STP
– Segmentation: on the basis of age.

TARGETTING
– Target Market: Children
– Target Audience: Children, Mothers

POSITIONING
– Attributes (flavors)
– Value (added fun & variety to daily breakfast)

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 SLOGAN
• Introductory slogan:

“NO MORE BORING

BREAKFASTS!”

• Slogan to be used afterwards:

“BREAKFAST IS FUN!”
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PROMOTIONAL PLAN

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PROMOTIONAL OBJECTIVES

• To earn profits
• To compare
• To gain attention
• To inform
• To make target audience aware of our
product.

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 Media budget allocation

• Electronic Media 60%

• Print media 20%

• Outdoor (billboards) 10%

• Pamphlet 10%

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 DISTRIBUTION

Currently, introduced in:

• Islamabad
• Rawalpindi

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 price
• our product price is 90 Rs because the market
price of plain bread is 70 Rs and we use flavor
so we assign price of 90 Rs so all the class of
people easily approach our product
• Retailer price is rupees 3 and our profit is
rupees 2.
ADVERTISEMENT

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 TV AD
COPYWRITING(TV AD)

• Copy platform

• Big Idea

• Copywriter’s pyramid
 BIG IDEA

Using only facial expressions, gestures

and body language of a child about
his/her preferences of bread choice while
the unique background music will be
used, best matched with the situation
and expression.

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 COPYWRITER’S PYRAMID

1. Attention
2. Interest
3. Credibility
4. Desire
5. Action

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ART WORK
PRINT AD

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 ROUGH LAYOUT

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Our sincere thanks to our teacher
and fellows !

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