BUSINESS DEVELOPMENT STRATEGY

for METRICFOX
A PRESENTATION FOR THE GROUP CEO
Key aspects to building Business

Agility/Spee
Trust
d

Expertise Quality
While pitching Product/Service offerings…
• Bundling service offerings together ensures highest value for clients. For example:- SEO + content marketing gives best results for
higher organic ranking.
Combine

• Taking metric driven to showcase capability alongside with industry benchmarks to gain credibility. For example :- while
showcasing past great PPC campaigns , it is always to good to show the relevant industry CPC with source of information to the
client .
Strategize

• Study brand philosophy and guidelines in depth before designing creatives and content to get under the skin of the brand.

Emulate

Pitch offerings to ensure and create client value rather than generating revenue for the agency.
For NEW BUSINESS…
• Referrals from clients (based on service feedback)
• Track movements of client to other organisations and leverage wherever possible
Act • Get pricing right at the very start to ensure a long relationship and profitability

• Leverage leads from existing and new employees (Friends, Family & Ex colleagues)
• Use of inbound marketing to establish expert level credibility on product/service offerings by case studies , whitepaper or
engaging consumable content in form of infographics, videos, etc.
Leverage

• New Business prospecting plan in place after conducting adequate market research
• Use of a CRM tool to enter prospect list and maintain records of last interaction
• Outbound marketing in form of email marketing , cold calling, paid campaigns on relevant digital channels
Prospect

Choose strategic few clients rather than running after each and every opportunity
For EXISTING ACCOUNTS…
• Establish service delivery with clear SLAs after consultations internally with all stakeholders and with agreement from the client

Instil

• Instil discipline a sense to adhere to above agreed SLA internally with regular monitoring , directional feedbacks/course
corrections and ensure revenue realization rate is always profitable.
Rigor

• Look to cross sell and upsell service offerings at the opportune time by keeping client relationships alive through quality of work,
agility to address client feedbacks and delivery bottlenecks/issues.
• Use client referrals to get entry point into client’s other businesses/geography.
Upscale

Understanding client business as well the client is essential for building relationships as it instils trust.
Thank You