SAP PRESENTATION ON BUSINESS

STRATEGY OF TATA MOTORS's

JAGUAR LAND ROVER

NAME -
CLASS - BBA 3 (A)
 INTRODUCTION

BUSINESS STRATEGY

• Business strategy can be explained as high

level plan for reaching specific business
objectives or specific targets or goals.
Strategy describes how a firm differentiates
itself from competitors, how it generates
revenues, and where it earns margins.
 TATA MOTERS
• FOUNDER – Jahangir Ratanji Dadabhoy Tata
• FOUNDED – 1945
• PARENT ORGANIZATION – TATA GROUP
• INDUSTRY – AUTOMATIVE
• HEADQUATERS – MUMBAI
• CHAIRMAN – NATARAJANCHANDRASEKARAN
 JAGUAR LAND ROVER
• FOUNDER – TATA MOTERS
• FOUNDED – 2008
• INDUSTRY – AUTOMATIVE
• HEADQUATERS – WHITLEY
• CEO – Dr RALF SPETH
 OBJECTIVE

• Objective of project is to know how the biggest british

car manufacturer performs their business.
• To gain the information of value creation technique
business strategy.
• To know about history and information about the
companie's involved in the project.
• To study the problems faced by the organization.
• To know the responce the got from their consumers.
 METHODS OF DATA COLLECTION

• PRIMARY

• Primary data is information that you collect

specifically for the purpose of your research
project. An advantage of primary data is that it
is specifically tailored to your research needs.
eg:Questionnaries.

• Visit to dealership.
 SECONDARY

• Secondary data refers to data that

was collected by someone other than the
user. Common sources of secondary data
include information from website,
information collected by management
departments, organisational records
and data that was originally collected for
other research purposes. eg:website.
• WEBSITES
• www.jaguar.co.uk
• www.jaguarcarsindia.com
• www.landrover.com
• www.landroverindia.com
• www.teambhp.com
• MAGAZINE
• Autocar india
 RESULTS

• From the reaserch which have been

conducted it has been found that the strategy
that are implemented by JLR are reliable in
today's market conditions.
• JLR are sucessfull to sell 6004009 vehicals in
2017.
• The average growth in JLR's sales is around
16%.
 VALUE CREATION TECHNIQUE

• Value creation technique can be explained as

technique to create intrest or to attract the
customers to consume their product by
applying certain inputs and working on
betterment of their inputs.
 CONCLUSION
• JLR seek to develop deep, unique insights into
what their customers need and what their
ambitions are. Young people will decide how
cars are bought over the next two decades. They
need to deliver cars which are, quite simply, the
finest in the world, leading the way in design
and engineering excellence. Their mission is to
delight their customers not just with their
vehicles but at every point at which they make
contact with them.