Stress Relieving Service

Name of member : Doan Ngoc Tu

Doan Le Thanh Truc
Nguyen Hoang Thuan
Pham Thi Thuy An
How to relieve stress ??
 Marketing
 Product :
 Boxing room, Smash room , scream room
 Massage room , Oxi room, Counseling room,
 Promotion
 Advertising : via two channels are online & offline.
 Offline : leaflets, printed on shirt , banners .
 Online : websites , use SEO tool.
 Promotions
-Give member card to the first visit customers.
-Give promotion and discount to loyal customers.
-Organize events for customers with gifts; this will improve the
relationship with them.
 Place
 Address : 54 Pham Ngoc Thach Street, District 3, HCM City.
 Size : 200m2
 Advantages : near center , office buildings ..v.v.
 Disadvantages : Rental place
  Structure of the room service
4 floors:
 Ground Floor: Reception office and customer consulting,
parking.
 First Floor: 2 boxing and darts room, 2 Soundproofing, 3
Division out of anger, smashed (old electric tools, glass cups,
ceramics and effigies).
 Second Floor: 2 Massages rooms, 2 oxygen rooms and a
psychological room and rest rooms.
 Third Floor: Coffee and fast food shop and rest room.
 Price
Name Number Price
1 Soundproofing to customers shouting 20 Mins 60.000
2 The room has a voodoo doll for anyone 60 Mins 100.000
who wants to discharge anger boxing and
darting.
3 The rooms have banging dishes, glassware 20 Mins 50.000
fragile
4 The bedroom oxi: to take a rest. 45 mins 120.000
5 Psychological counseling. 30 mins 150.000
6 Massage rooms 30 mins 200.000
7 1, 2, 3 services. 130 mins 100.000

List of price service ( currency : VND

 Name Number Price
1 Boxing gloves 60 mins 20.000
2 Mask people Piece 15.000
3 Ceramic Piece 3.000

4 Glass cup Piece 5.000

5 Old chair Piece 20.000

6 Old TV Piece 150.000

7 Old refrigerator Piece 200.000

List price of item ( currency : VND )

 Swot Analysis
 Strengths:
- New service attracted the curiosity of the people.
- New and advance machinery
- Employees are trained; understand the psychology clients,
introducing the suitable type of service for the customers.
 Weaknesses:
-Lack of experience
-The competitors, (such as the type of center and related
services ...). As the massage center, cinema clubs,
recreational areas …
 Opportunity:
-The pressure of work and study is raising, people feel more stressful
and they need a place to relax.
-New type of service, high competitive opportunities
 Threats:
-New service, lack of experience to manage and handle the
problems.
-The customers feel strange to the brand new service.
-Unexpected risk: weather – rainy day, fire, employees…
-The location is not favorable for customer .
 Risk Management
 Human Resources
 Reason : inconsistent with work. It takes more time for staff
training
 Solution :

• Competitors
 Reason : Competitors see the potential of the service.
 Solution : Subscribe to the opponent's policy. Providing the
best service quality
 Unforeseen
 Reason : fire , electric shock .v.v.
 Solution : Raise awareness of employees and customers. Use
alarm systems, fire extinguishers

• Fluctuations Economic
 Reason : Inflation, unemployment
 Solution : Insurance , Reserve fund