Segmentation Analysis

Sales Volume 46835828 Sales Volume% 100% DFU Count 18384 DFU Count % 100%
A 2,00,81,367 95,36,996 78,45,885 A 42.88% 20.36% 16.75% A 484 280 345 A 2.63% 1.52% 1.88%
B 17,30,221 19,32,696 33,66,260 B 3.69% 4.13% 7.19% B 695 853 1673 B 3.78% 4.64% 9.10%
C 1,45,106 4,08,479 17,88,818 C 0.31% 0.87% 3.82% C 446 1316 12292 C 2.43% 7.16% 66.86%
X Y Z X Y Z X Y Z X Y Z

Key Insights :
* Size of the sphere indicate number of DFUs
 AX, AY, AZ comprises 7% of DFUs while contributes to 80% to sales
volume
 Long tail (67%) of DFUs fall in the Low volume – high variability
segment
 CX, CY, CZ contributes to < 5% of overall volume

Takeaways :
 Segmentation allows the Demand planners to better focus on the
problem areas
 Use segmented Supply Chain Strategies
 Save time and effort

Assumptions -
 Last one year Jan-18 to Dec-18 data in monthly buckets is considered for analysis
 Segmentation is done at Material Desc -- Sold to: Customer Grp Desc level
 Any Prod-Cust combination with 0 shipment history in one year is removed
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