Professional Documents
Culture Documents
Presented By
Nitam Jit Sarma
MBA 2nd Semester
NEF College
Topic
A modern day gymnasium is a place for indoor physical workout where various
equipment and machines are typically used. For some people, a typical gym is a
place where you focus on weight lifting and similar activities. While it is true that
gyms used to be reserved for weight training and were rarely frequented by
women, that’s not the case nowadays. Both men and women workout at the
gym, and there is a great variety of machines, including cardiovascular
machines.
LK STAR GYM is in the business of ensuring that people stay Fit by exercising
regularly. We want a healthy and fit Bongaigaon, this is our ultimate goal
SCOPE
The Scope of the study is to help the upcoming entrepreneurs, to know
how to set up a Gymnasium and how it can be worked. And also help to
maximize the profit and expand the area of business.
OBJECTIVE
To know whether the setting up of a Gymnasium is suitable for an
entrepreneur or not.
To know about the place where Gym was set up is profitable for the
entrepreneur or not.
LEGAL
FORMALITIES
Tax
Lisence Registratio
n
• Lisence is required • Service Tax
to start a business. Registration of the
• We will take the Gym will be done
Lisence from the
concerned authority
MARKET ANALYSIS
Market Trends
The latest trend shows that the Indian fitness industry is undergoing a revolution of Sorts spiked by
the increasing incidences of obesity and diabetes. If we look around, We will find that weight loss
advertisements are rampant everywhere, this is one of the key reasons why health clubs and gym
memberships are growing.
Our Target Market
The target market for gyms cut across people of different walks of life.
LK Star Gym will work towards providing services, facilities and environment that will help us reach
out to our target market. These are the Category of people that we in the end marketing our gym to:
Business People
Households
Corporate Executives
Sports Men and Women
Students
Everyone who resides in our target locations
FINANCIAL SOURCES
Source of Fund
The finance is the backbone of any business. I shall go for personal finance and
borrow funds from banks.