INTRODUCTION

TO IMRB

PPT By:
Ankit Sinha
Ankit Kumar
Attin Kumar
Ankit Baghel
December 8, 2021 Ankit Yadav
1
MARKET RESEARCH
 Process of systematically gathering,
recording and analyzing data and
information about customers,
competitors and markets.
 Its use include to help to create a
business plan, launch a new product
or service.

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INTRODUCTION TO IMRB
 IMRB INTERNATIONAL
 Established in 1971 with over decades of market
research experience.
 Formerly known as ‘Indian Market Research Bureau’
or ‘IMRB’
 Pioneer in market research in India of South Asia
 A part of the Kantar Group, the research & consulting
division of WPP
 One of the premier sources for market research and
consultancy services for specific countries or on a
multi-country basis throughout South Asia, the
Middle-East and North Africa.

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CONTD..
 Currently recruiting Internet users
from India to join its research panel.
 Exclusive research studies in the
fields of Automotive, Engineering
sector, Food, health care, Telecom
etc and now IMRB’s next research is
to study the online behavior of people
in India.

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CONTD..
 IMRB research supports 40 of the top 50
brands in the country.
 To serve the diverse needs of clients IMRB
has five specialist units
 Probe (examine thoroughly and closely)
Qualitative Research (PQR), Social and
Rural Research Institute (SRI), Media &
Panel Research Group
 Customer Satisfaction, Management &
Measurement (CSMM)
 Business & Industrial Research Division
(BIRD )and the technology.
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 IMRB INTERNATIONAL
It has eight specialist units:
 Probe Qualitative Research (PQR)
 Social and Rural Research Institute (SRI)
 Media & Panel Group
 CSMM : Partners in Managing Stakeholder
Relationships
 BIRD : Research-based Consultancy for B2B and
Technology Markets
 eTechnology Group@IMRB
 IMRB MindTech Systems: Software development
house
 Abacus Research: Data Processing House.

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PROFILE OF IMRB:
 Zeena Chakraborty: Ex-Lieutenant Commander, Director HR
 Puneet  Avasthi, Vice President
 monika jain, Group Director, Human Resources
 ARCHANA JAIN GUPTA, Group Business Director
 Rohit Jhamb, Research Manager
New Hires and Recent Promotions at IMRB International
 Ajay Pullat, Research Manager (Sr)
was Research Manager (Sr) - 5 months ago
 Abhishek Saha, Insights Director
was Research Manager - 5 months ago
 Swaroop N, Research Manager
was Research Manager - 3 months ago
 Rahul Bharadwaj, Research Manager
was Associate Research Manager - 5 months ago
 Rahul Thakur, Research Manager
was Associach Research Manager - 5 months ago

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SECTORS WHERE IMRB
RESEARCH
 Agriculture and agro products.
 Alcohol
 Automotives
 Building and Construction
 Consumer Durable
 IT, Internet and Telecom
 Industry and Business
 Financial Services
 B2B and Industrial Research
 Brand Research
 Customer Satisfaction Research
 Corporate and Employee Research
 Channel and Retail Research
 Product and Packaging Research
 Pricing Research
 Strategic Market Research

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CONSUMER DURABLES:
Some of the kind of researches they conduct
for their durable clients.
 Assessing customer satisfaction and their
loyalty among channel partners.
 Brand health and image tracking.
 Corporate image studies.
 Demand estimation studies.
 Market segmentation based on attitudinal,
psychographic, motivation and barrier
based, usage habits and loyalty
segmentation.

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RECENT RESEARCHES DONE BY
IMRB:
 Saving for child education top priority for parents:
survey
:24-DEC-09:Parents in Ahmedabad seem to be more
concerned over child education. This could be gauged
from the fact that around 99 per cent parents in the city
accorded high priority to saving for a child's education.
 Will you switch?29-SEP-09:An IMRB study details
how mobile number portability will impact service
providers.
 BSNL hires IMRB to study fall in landline
connections20-JUL-09:With revenues and profit falling
drastically for somtime now, state-run BSNL has hired
market research firm IMRB to study the reasons for
rising number of surrenders of its landline connections,
the main source of income.

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CONTD:
 Impassive Indians19-MAY-09:Recent campaigns
urging the country's youth to vote have had little
influence, finds an IMRB survey.
 47% of internet users in India not sure if it’s
useful28-JAN-09:After almost a decade since the
internet made its debut in India, close to 47 per cent of
the active internet users still don’t know how it can be
useful. This is part of the findings of an ongoing survey,
I-cube Study, conducted by market research company
IMRB International and the Internet and Mobile
Association of India (IAMAI).

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PRESENT PROJECTS OF IMRB
 IMRB International to evolve
strategies for GMR’s Hyderabad
airport
 GMR group promoted GMR Hyderabad
International Airport (GHIAL) has tied
up with IMRB International to evolve
new strategies for tapping passengers
traffic and cargo movement.

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UPCOMING PROJECT OF IMRB:
 To know what websites does Internet users
in India visit.
 This study will only track the websites you
visit but do not track your usernames or
passwords.
 All the information available in a secured
connection (https://) such as Gmail
cannot be tracked or any offline work that
you do in your computer will not be
tracked.
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AWARDS:
 IMRB International: The MR Agency of the
Year, since 2005: September 29th 2009 At the
recently concluded 19th Annual Seminar of the Market
Research Society of India (MRSI), IMRB International
was adjudged the “MR Agency of the Year”. IMRB has
bagged this prestigious honor for the fourth successive
time and is the only MR Agency in the country to have
been bestowed this honor since the inception of this
award in 2005.

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