BRAND IDENTITY

SYSTEM

Presented by:
Sehar Zia Chaudhry
Arouba Lodhi
Amna Mullick
  VISION
 To make mobile communications a
way of life and be the customers’ first
choice.


 MISSION
 To meet the mobile communication
needs of customers through:
 Error-free service delivery
 Innovative products and services
 Cost efficiency
 Unified Messaging Solutions
BRAND IDENTITY
PERSPECTIVES
 Brand as a product


 Brand as organization


 Brand as a person


 Brand as a symbol
BRAND AS A PRODUCT

 PRODUCT SCOPE
Airtel provides telecommunication

services


 PRODUCT ATTRIBUTES
 Good Coverage
 User Friendly
 Technologically advanced
 Power to connect people
 Makes communication easy
  Quality/Value:
 Connectivity
 Network
 Value Added Services
Clarity of Sound
Customer service


 Association with Users



 Link to a country or Region

BRAND AS
ORGANIZATION
INNOVATION


 First to launch cellular service in

Delhi
 First operator to revolutionize the
concept of retailing with the
inauguration of Airtel
Connect(exclusive showrooms)
 First to provide roaming facility
 First to introduce a wide array of
value added services
  Customers First Approach


 Perceived
Quality—”number one”
syndrome

 Presence and success

 Society/Community Orientation
BRAND AS A PERSON

 BRAND PERSONALITY:
 Trustworthy
 Friendly
 Empathetic
 Youthful
 Innovative
 Trendsetting
 Exciting
 Competent
BRAND AS A SYMBOL
 The Airtel Brand image is created
through consistent application of a
carefully developed visual identity


 Airtelvisual identity helps to create

instant brand recall and
strengthens the relationship that it
audience have with it


 The Airtel visual identity has

different elements that work
together to create a strong and
consistent brand
§A irte llo g o is a stro n g , co n te m p o ra ry
a n d co n fid e n t sym b o lfo r a b ra n d th a t
is a lw a ys a h e a d o f th e re st
§
§A irte ls
’ ca tch y sig n a tu re tu n e


The identity structure
CORE IDENTITY
 Functionality and efficiency
 Fully integrated telecom player
offering end to end solutions
 Wireless services , telemedia
service, enterprise services, passive
infrastructure services.
 Leadership, performance and
dynamism



EXTENDED IDENTITY

 Brand personality
 Logo
 Brand ambassadors
 Product innovations
 Tag lines & slogan
 Social involvement
 Leadership in business
 Signature tune




LOGO
ENDORSEMENTS

 A R Rehman
 Shahrukh khan
 Sachin Tendulkar
 Saif Ali khan And Kareena Kapoor



TAGLINES

 "the power to keep in touch”

 “power to touch tomorrow’
 "Live every moment”
 "Express yourself"


FIRST MOVER ADVANTAGE /
PRODUCT INNOVATIONS

Life time validity product

Hello Tunes Ring Back Tones

SOCIAL INVOLVEMENT

 CAMPAIGNS
Airtel Delhi half marathon
Airtel health campaign

Leadership campaign

Quality time campaign

 Customer care centers


VALUE PROPOSITION

 FUNCTIONAL BENEFITS
o Pre paid and Post paid
o Broad band connection
o Digital TV
o Fixed line
o Business users
 EMOTIONAL BENEFITS
o Positive feelings
o Love
o Belonging
o Comfort
o
 SELF-EXPRESSIVE BENEFITS
o “Express yourself”
o BHARTI ad campaign
o