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| Ambar Health Food falls under the natural and

traditional health remedies and products segment
| Umbrella Company Ȃ 125 products
| Food Vs Hygiene and Personal Care Products
| Traditional Ayurvedic remedies Vs Modern Health
Concepts

  
  

   
    
  
Úutrition 4.47 4.84 4.36
Taste 4.30 4.74 4.27
Immunity 4.03 4.52 3.56
Price 3.60 4.25 3.75
Growth 3.95 4.53 3.63
Mixing Property 4.18 4.53 3.88
Úatural 3.60 4.25 3.88
Ayurveda 3.14 4.11 3.09
Energy 3.74 4.66 3.57
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[ Purchase intention is towards Ambar health drink
[ Consumer Perception is vital for the Ambar house and
it is facilitated by Umbrella positioning.
[ The Ambar Health Drink Would be Launched on the
platform of health consciousness which caters to the
ideal self image of consumer.
[ The Influencer mainly elderly people will play an
important role.
Contdǥǥ
[mrand loyalty plays an important role in this
product Category. So constant resonance has to be
generated among customers. So that they remain
loyal to brand Ambar.
[The Ambar health drink will play both the
symbolic and functional role.
[mrand Image preference emphasizes on extrinsic
cues which are vital for this product category.
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| Launching
| Positioning both in rural and urban areas.
| Source of influence
| Projected purchase intention.
| Consumer buying pattern .
| Its penetration in domestic market.
| Existing competitors.
| Serve customers with creativity and
consistency to generate growth across all
channels.
| Direct investments to highest potential areas
across markets.
| Drive efficiency and cost-effectiveness
everywhere.
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| Major segments are basically those people

who may take this drink daily and those areas
where the demands may be higher than the
other areas.
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| There are so many factors, which affects the

sale . Here we are discussing three major
factors which may effect majorly-
| ȈPer capita income
ȈCompetitors
ȈWeather
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| Consumerǯs availability in brands is basically

works like:
Push availability
Pull consumerǯs demand
| So here as this is a new launch so we need to
have the push and pull in the market


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| Some major ways to increase the profit can be
as follows.
| ȈVolume can be increased through distribution
channel and by giving good margins initially.
ȈInterest level of consumers
ȈTo take part in energetic festivals
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| Getting shelves
| Eye Catching Position in the stores like
| near the entrance of the stores.
| Sale Promotion
| Company can also do sponsorships with different college
and schoolǯs cafes and sponsors their sports events and
other extra curriculum activities for getting market share.
| DISTRImUTIOÚ CHAÚÚELS
Company should make two types of selling
Direct selling
Indirect selling