m Locally Owned & Managed - 20 years in the market

m Broad Base of Media Assets

m Each Property Delivers a Niche Audience
m Active in the Community
m Creative and Committed Staff
m Subscribe to Ratings and Qualitative Tools
m Industry Members

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Broadcasting · Publishing · Interactive · Video
m Brewer Media is proud to support over 120 local organizations
by providing customized media plans at no cost.
m During 2010 alone, we provided over $1 Million in event
specific media sponsorships and public service announcements
in addition to time and labor expended by each of our
employees in these efforts.
m Brewer Media is proud to employ a diverse and civically-minded
staff, who lend their time and expertise outside of our
organization to a number of non-profits and social causes.
m Format - Urban Contemporary

m Appeals about equally to men and women.

m Reaches 61% of all black consumers in the Chattanooga Metro.

m Combined with sister station, WMPZ-FM, Power 94 reaches

nearly 90% of all African Americans in the Chattanooga Area.

m 2010 marks 30 years for WJTT-FM in the Chattanooga market.

m Nominated 5 times as Billboard Magazine·s Station of the Year.

m Power 94 has also won the Marconi Award from the National

Association of Broadcasters.
m The average age of WJTT·s listeners is 37.
m 55% of Power 94·s listeners are female; 45% are male.
m Three-quarters (74.8%) of Chattanooga·s Black Adults
18-49 listen to Power 94 every week.
m 80.9% of Chattanooga·s Black Women 18-49 listen to
Power 94 every week.
m Half (49.3%) of Power 94·s listeners are homeowners and
half (49.3%) have at least one child living at home.
*SOURCE: ARBITRON, 4-BOOK AVERAGE (SUMMER ¶09 - SPRING ¶10), MON-SUN, 6A-12M AND SCARBOROUGH (APRIL ¶09 - MARCH ¶10)
r
 
 
 


m Format - Urban Adult Contemporary.
m Well balanced gender appeal, with the
audience averaging 53% Female and 47% Male.
m Combined with its sister station, Power 94,
Groove 93 reaches 90% of all African Americans
in the Chattanooga area.
m Groove 93 reaches 45.1% of all African
Americans and 35-64% EACH WEEK!
 ERIC FOSTER

DR. BAKER
CHRIS TAYLOR KEITH LANDECKER
ANDREA PERRY
DONUT & FRIENDS
MICHAEL BAISDEN
m The average age of Groove 93·s listeners is 51¦
  

     ¦

m 62% of Groove 93·s listeners are female; 38% are male.
m Over 40% (41.1%) of Chattanooga·s African American Adults 25-54
listen to Groove 93 every week.
m 44.4% of Chattanooga·s African American Women 25-54 listen to
Groove 93 every week.
m Over two-thirds (67.8%) of Groove 93·s listeners are homeowners
and one third (33.6%) have at least one child living at home.
*SOURCE: ARBITRON, 4-BOOK AVERAGE (SUMMER ¶09 - SPRING ¶10), MON-SUN 6A-12M & SCARBOROUGH (APRIL ¶09 - MARCH ¶10).
r
 
 
 


m Traffic reports every 10 minutes mornings/afternoons.
m Twenty-eight newscasts each day.
m Local news team.
m Winners of two Edward R. Murrow awards.
m Spoken word formats account for nearly 15% of ratings
in most major markets.
m Strong local morning and afternoon hosts to drive
listeners to and from work.
m Also features syndicated shows with strong listenership
such as Glenn Beck, Clark Howard, Dennis Miller and
Leo Laport, bringing expert advice in areas of
technology, politics, health and more.
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ESPN 105.1 Ranked #3

in Hamilton County w/ Men 21-44
Station Daypart AQH Share

WGOW-FM 6:00AM ² 6:00PM 9.8

WSKZ-FM 6:00AM ² 6:00PM 7.8
!@() ,!; , 2
WJTT-FM 6:00AM ² 6:00PM 6.9
WUSY-FM 6:00AM ² 6:00PM 6.9
*SOURCE: ARBITRON SPRING 2010 HAMILTON COUNTY GROUP MEN 21-44
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m Coming in January 2011 ~ a station for hipsters.

m Hippie Radio 106.9·s core music will be from

1964 to 1973, targeting baby boomers.

m Hippie Radio will appeal to listeners 40 to 60

years old with money to spend.

m The biggest age band in history, numbering some

77 million people.

m The deepest pockets, responsible for more than

half of all consumer spending.
r0

m The most powerful advertising platform, reaching 80%

of the market every week thanks to morning and

afternoon traffic reports.

U Over 1,600 reports each week, featuring sponsorship

messages at the end of each report, are aired on 19

radio stations and 3 television stations.

U Over half a million people reached each week.

U Chattanooga Traffic Network·s target audience is 18+.

The Chattanooga Traffic Network radio reports reach a

)!&r, total of 669,000 radio listeners each week during morning
and afternoon drive! *SOURCE: ARBITRON, SPRING 2010
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Volkswagen.
Americans Average

A $
Stuck In Traffic
Each Year

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 Americans Spend
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Monday Through Friday

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Listeners Tend To
 
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To Traffic Reports.

It Is Called
Active Listening.
´ Chattanooga's premier alt-weekly newspaper for 7 years.

´ More than 240 distribution points all over Chattanooga.

´ Reaches over 35,000 influential customers each week.

´ Readers are affluent and educated.

´ The Chattanooga area·s most in-depth coverage of Arts,

Music & Entertainment.

O   
Our creative team tailors motion, graphics, and sound
for a dynamic presentation at an affordable price.
Coming April 7, 2011 Coming March 12, 2011