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MiMssiiosnsStatemen
i o n : t:
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CAFÉ COFFEE DAY
•
•
• Red square – Leadership, passion.
•
• White Swirl – purity of purpose, invigorating properties of coffee.
•
• Green stroke - 125 years of coffee growing heritage of this vertically
integrated group.
Divisions of ABCTCL
Company’s image
•
• CCD is the market leader in India and was awarded the ‘Exclusive Brand Retailer
of the Year’
•
Internal strengths and problems
Departments at CCD
Micro and Macro Environment
• CCD has tie ups with many major companies to attract more
number of customers.
•
• the third most frequented place after home and workplace or
college.
•
Competitors
Competitors
1) Chairman
2) Director
3) Head Operations
4) Territory Manager
5) Regional manager
7) Area in charge
6) City Manager
8) Café Manager
9) Astt. Manager 1
• With the boost in their number of outlets, CCD had to concentrate on the Quality and
Quantity of their HR.
•
• They make sure that the employees all across the country are well trained and provide
consistent services at every outlet
•
• The PRISM Model.
•
• Workers at CCD believe that “people are hired for what they know but fired for how they
behave”.
•
PRISM Model
Pride
Respect
Integrity
Self discipline
Motivation
CCD – Selection process
External Environment
Internal Environment
Preliminary Interview
R
Selection Tests
ej
ec Employment interview
te
d Reference & Background analysis
Ap
pli Selection Decision
ca
tio Physical Examination
n Job Offer
Employment Contract
Evaluation
Selection Process
•
• Collection & review of curriculum vitae
•
• Personal interview with Regional HR Manager
•
• Personal interview with GM- HR.
Training and development
• Café Coffee Day has set 12 days rigorous training procedure at their
office in Bangalore for all the assistant managers.
•
• All the team members undergo a 3 days training at respective head
offices in North or South India.
• The working hours are split into convenient shifts spread over 8:30 am
to 10:30 pm. Night drops are provided for late evening shifts.
Employee turnover and retention
• CCD opened its 1st outlet in the international market in Vienna, which is
the coffee capital of the world.
•
• CCD has opened up some of its outlets in various countries, but has not
yet made a mark in its international business.
•
• The success in the domestic market could enable a potential to do well
in the international market.
•
• The financial reserves are high to enter the international market at a high
rate.
PEST Analysis
Made by –
Divesh
Kritika
Jacky
Sandarsh