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Mosquito Repellent.
Background
fairly low:
Table 1:
Urban Areas Metros Rural Areas
% of households 16.4% 22.6% 6.9%
Table 2:
Segments Mats Coils Vaporizers
Market Value 51% 21% 7%
Competitive Profile in the mosquito
repellent segment:
Product Company Name Brand Name Year of
Category launch
Coils Bombay Chemicals Tortoise 1970
Ltd. (BCL)
Sprays and Mats Bayer Baygon Spray, Baygon
Power Mats and Baygon
Knockout
Creams Balsara Hygiene Odomos