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|
 

   


Group Members
Ammarah Haseeb (12670) Abdul Majid (
Narjis Batool (12621) Zeeshan Ahmed (12576)
Tahir Habib (12831) Mirza Ahmar Abbas (12932)

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Kelcome to Nestlé

Marketing Plan

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(ntroducing Nestlé

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  | 

1867
1929

1938
1947
1960s
1970s
1980s

1990s
2000s

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 |   


á Korld Leading Swiss FMCG Company.

á Founded by Henri Nestle in 1867.
á Excellence in product safety, quality and
value
á Vide range of products e.g. dairy products,
beverages, water, infant dietetic and
confectionary.
á 449 Factories, 83 countries, present in
almost all the continents.
á (ntroduced in Pakistan in 1988, by getting
share in Milkpak limited.

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|    
  

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 |  

 Henri Nestlé endowed his company with the symbol derived from
his name.

 Nest with a mother bird protecting her young, became the

Company's logo and a symbol of the Company's care and attitude
to life-long nutrition.

 The Nestlé nest represents the nourishment, security and sense of

family that are so essential to life.

 The first product made by Henri Nestlé, a food for babies who
were unable to breastfeed.

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 |  |

Nestlé¶s global vision is to be the leading health, wellness, and

Nutrition Company of the world.´

 Nestle¶ Pakistan subscribes fully to this global vision. (n addition to that, Nestle
Pakistan also envisions to:

 Lead a dynamic motivated and professional workforce that is proud of its heritage and bullish
about the future.

 Meet the nutritional needs of all age groups through a diversified product range that contains an
innovative portfolio branded food and beverages of the highest quality.

 Maintain long-term growth and deliver shareholder value.

 Establishing responsible communication with the consumer which in turn can provide us a
better look into what changes need to be made to our products.

 Strengthen the position as the best career destination for talented and motivated individuals.

 Empowering a system of self-management.

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|  | !!|

·



   





  
 




   

·These four words capture the essence and meaning:

Î of what we do, and
Î of what we offer to consumers everywhere.
They express a philosophy of what we believe in.
They also articulate a vision of where we are going.·

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 Nestlé in Figures

á Korldwide Sales: CHF 108,055 mio

á EB(T: CHF 15,699 mio
á Net Profit: CHF 10,428 mio
á Factories: 449
á Employees: Around 280,000
á Organic Growth: 19.9 %

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á Ke have a global food strategy

which is adapted locally to suit
local cuisine based on consumer insight

China Totole Granulated Chicken Bouillon

Nigeria Maggi Chicken Cube
Poland Kiniary Rosot Krolewski

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á To manufacture and market the Company's products in such a way as

to create value that can be sustained over the long term for
shareholders, employees, consumers, and business partners.

á Nestlé recognizes that its consumers have a sincere and legitimate

interest in the behavior, beliefs, and actions of the Company behind
brands in which they place their trust and that without its consumers
the Company would not exist.

á Nestlé continues to maintain its commitment to follow and respect all

applicable local laws in each of its markets.

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Key (ngredients

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Nestlé Research Center (NRC),

Lausanne (CH)

8 Product Technology Centers

(PTCs): Konolfingen, Orbe (CH),
Beauvais, Lisieux,
Nestlé Katers (FR), St Louis ( S),
York (GB), Singen ( )
8 Research and evelopment
Centers: Amiens (FR), Marysville,
Solon ( S), Shanghai (CN),
Singapore(SG), Sderot ((L), Tours (FR),
Casa Buitoni (()

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6.5% 26.2%
 Pharmaceuticals  Beverages

11.9%
 Chocolate
 Confectionery 25.5%
 Biscuits  Milk Products
 Nutrition
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 Cooking Aids
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 PetCare
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Sustenance Enjoyment Health/ Nutrition Psychological Contentment

GOO FOO GOO FOO , GOO L(FE

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 One Hundred Years Before the KHO Code
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airy Products
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Supply Chain &  istribution Channels

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 Marketing Channels
Market  istribution and
Channels Strategy:
á Nestlé Pakistan's supply chain and distribution makes sure that
Nestlé products are:
 accessible, no matter where consumers are in Pakistan.
 Nestle aims to put together processes from the farm to
markets.
 Make sure products are distributed to the consumers at the
correct time, the right cost and in the accurate quantities.

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 Marketing Channels
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To accomplish their tasks, the company chooses

both marketing channel methods

1.Conventional:
(n conventional channel, Nestle Products are distributed
among the wholesalers of Pakistan and from wholesalers;
the products are distributed to retailers and from retailers, the
products reaches to ultimate consumers.

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2. Vertical:
(n Nestle, Products are also delivered directly to the consumers
throw vertical distribution channel. (n this channel, the cost can
be minimized.

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SKOT ANALYS(S

STRENGHTS:

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SKOT ANALYS(S
Keakness:
Less consumer research in few areas.

Opportunity:
Market expansion by using bio-
technology.

Threats:
l Baby milk action
l New and indirect competitors
l Product acceptance

|