V ICL was established on 24 July 2007

V Owner of this event is Subhash Chandra

(Chairman, Essel group)

V The Board of ICL included Kapil Dev, Tony

Greig, Dean Jones and Kiran More.
V It was started with 6 teams and with a
projection of 16 teams next 3 years.

V It was 100 crores joint venture project

between Essel Group and IL & FS.

V ICL works on 3D strategy.

V ICL v/s IPL

V As per the survey conducted, ICL is definitely

going to take over IPL in the coming years.

V Competitive edge of ICL over IPL is its media

presence in various countries.
V Spend 500 million on marketing

V Rs 300 million was spent to create the cricket

infrastructure across the venues

V The theme of the ad campaign was 'Cricket

Hain Meri Lifeǯ.
V Considered a Dzrebeldz league and lacks official
sanction

V ZEE, owns ICL, other media houses didnǯt

back it

V Sponsors too will want to back the next

edition of IPL
V Lack of talent

V Lack of Playground

V Lack of Emotional Relevance

V Operational Changes by including online
ticketing software managed by TCS.

V Online blogs for members .

V New online game KBC (Kaun Banega

Cricketer)
V 16 Teams participating

V 4 Groups, including 4 International Teams

V Total 31 matches
V MUMBAI CHAMPS V VIZAG HEROES
V CHENNAI SUPERSTARS V BANGLORE BADSHAHS
V CHANDIGARH LIONS V HYDERABAD HEROES
V ROYAL BENGAL TIGERS V SIKKIM RHINOS
V DELHI GIANTS V JAIPUR MAHARAJAS
V GOA BLUES V SYDNEY WINGS
V DHAKKA WARRIORS V COLOMBO WONDERS
V AHEMDABAD ROCKETS V BEJING DRAGONS
Ô


 

 

 

 
 
V Opening ceremony includes A. R. Rehman
Ô



    
! "concert, Shakira & Madonnaǯs live
performance, Stunt show.

V Opening match between Film Stars and

Captains of ICL .
V Reality shows

V E-Promtion through Rediff and Google.

V ICL T-shirts on any purchase worth Rs.1000/-

from Nokia Cell phones, Future Group.
V r International Standard Stadiums with an
average capacity of 50,000

V Ticket Costing Rs. 500 per match and

Rs.1000 for Opening and Closing Matches.
V First 1000 tickets with 50% discounts
V Lucky draw after every match
V Bumper Prize Ȃ Nano Car for finalǯs
V Many moreǥ
 Funds for
Funds for Stadiums- 20
Promotion,Advertising
crores
and Branding- r0 crores

Total Funds Ȃ
200 Crores

Funds allocated for all

Funds for Players &
new operations- 10
Captains-90 crores
crores
Funds from Stake Sale- Funds from Ticketing-
40 crores 15 crores

Total Funds Ȃ
r5 Crores

Funds from Other

Funds from Tie-Up and
Miscellaneous Sources-
Advertisers- 20 crores
10 crores
V Closing Match ICL Winners v/s World Greats
XI

V Performance by Shankar-Ehsaan-Loy and

Fashion Show
V Big time Sponsors

V Selling rights to other media channels

V The number of stadiums are increased

V Stadium should be located in big cities and
should have enough capacity

V Ownership of teams be distributed

V Telecasting rights should be increased

4 things that affect the COMPETITIVE RIVALRY
are as follows:-
V Threat of new entrants
V Bargaining power of Buyers
V Threat of Substitute products
V Bargaining power of Suppliers

 
  
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