Professional Documents
Culture Documents
Rest in Peace?
3
Business Process Reengineering:
RIP?
1.Definition and brief history of BPR
2.Four BPR success stories, pre 1995
3. BPR Success factors
4. Research findings
5. Summary and Lessons
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1. BPR: Definition and history
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1. BPR: Definition and history
“A business process is a set of logically related tasks that use
the resources of an organization to achieve a defined business
outcome.”
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BPR: Definition and history
Hammer et al. argued that many things were done
in organizations because “that was the way they
had always been done”, not because they added
value.
He said: computer technology made it possible to
combine simple tasks previously performed by
many different people into more complex one-
person jobs that provided higher levels of customer
service.
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Traditional Functional Organization
Knowledge and
Knowledge level
data workers
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Hammer’s Process-Centred Organization
Hammer, Beyond Reengineering, 1996, p.126
(and Harvard Business Review, Nov-Dec 1999)
Owner C
U
Processes Owner S
T
Owner O
M
E
R
Centres of S
Excellence
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BPR: Definition and history
Before:
Financin Credit Approval Issuance
g checking
Credit Credit
request decision
After:
Credit Credit
request decision
Case manager
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BPR: Definition and history
In the period 1988-1995 there was huge interest in BPR in the USA & Europe.
Consultants made a lot of money helping firms reengineer.
However, for many people today, “BPR” is a dirty word.
BPR is now associated with massive retrenchments, turmoil, and failed plans for restructuring organizations.
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BPR: Definition and history
Here are some definitions Strassmann collected about Reengineering:
taking and axe and machine gun to your existing organization;
reengineering will require a lobotomy
what you do with the existing structure is nuke it!
break legs
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BPR: Today’s presentation
Today, I will argue that BPR has passed through both its hype and disillusionment phases, and
has now emerged a useful way of describing IT-based process change.
e.g., Electronic Commerce can be defined as “reengineering the supply chain”.
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2.Four BPR success stories, pre 1995
In the late 1980’s, Ford bought a 25% stake in Mazda and compared
staffing levels in different departments. There were only 5 staff in
Mazda’s Accounts Payable. Yet Mazda was not 100 times smaller.
Q: How come?
A: Mazda had a different process.
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1: Hammer’s Ford Accounts Payable example
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1: Hammer’s Ford Accounts Payable example
Summary
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2: Banca di America e di Italia (Deutche bank)
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2: Banca di America e di Italia (Deutche bank)
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2: Banca di America e di Italia (Deutche bank)
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2: Banca di America e di Italia (Deutche bank)
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2: Banca di America e di Italia (Deutche bank)
By 1993, the bank had
50 new branches, with no increase in personnel
revenue doubled,1987 to 1994 (1/4 due to BPR),
average personnel per branch dropped from 8 to 4
daily cashier closing time from 2 hours to 10 mins
Summary: Used computer technology to achieve significant
improvements in process performance.
Aside: Today, many Australian banks are closing branches, and the
potential of internet banking means that more change may be
coming their way.
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3: PBX sales at AT&T
US$4B annual sales of PBX equipment
By 1989, each year the business had met higher performance
targets for individual functions, but overall profit did not increase.
The president decided to redesign the business’s core processes.
He appointed a top-performing sales branch manager as team
leader, plus a full-time team from a wide range of functions:
sales, services, product management, Bell Labs, manufacturing,
materials management, information systems, and training.
He told them that if they failed, the business would be sold or
liquidated.
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3: PBX sales at AT&T: June 1989-Feb 1990
Team surveyed steps from initial customer contact through to collection
of funds.
Interviewed employees and customers and constructed 24 cases which
they then analyzed in great detail.
They identified every person involved, their activities, and how their
time was spent.
Details:
an account executive negotiated the sale,
a system consultant determined the specifications for the system,
a technician installed the hardware
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3: PBX sales at AT&T
In all, 16 handoffs were required to install a new system.
No one had responsibility for the entire transaction.
It could take up to a year to get a large system installed, by which time
customer needs might have changed dissatisfaction.
Front-line employees lacked information on profit contribution of their
actions. Marketing often concentrated on low-profit customers. Sales
concentrated on maximizing revenue, not profit.
Too much use of headquarters staff for various tasks, but little value
added.
Sales staff worked for AT&T, not the PBX firm, and their main sales
were not PBXs. So sales staff knew little about PBXs, which did not
impress customers.
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3: PBX sales at AT&T: Redesign
Appointed Pat Russo to build and run a new PBX sales
force.
Her goal was to maximize profit and minimize time
between sale and installation.
Redesign team proposed a new position, called Project
Manager, defined tasks that cut handoffs down from 12 to
3, and estimated that for a typical small system:
the cycle time could be cut from 3 months to 3 weeks,
costs would drop by one third
errors would approach zero.
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3: PBX sales at AT&T: Redesign
“The team then turned its attention to the organizational
ramifications of the redesign. The radically different job
responsibilities posed an immense human-resource
problem.” p.127
Using PCs and off-the-shelf software existing systems
were simplified, and new systems designed to reduce cycle
times and provide accurate profit estimation and job
tracking.
Rollout April 1991-April 1992
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3: PBX sales at AT&T
Results
Customer willingness to repurchase: 53% 82%
adjustments dropped from 4% to 0.6% of revenues
bills paid in 30 days from installation: 31% 71%
88% of customers rate project management of their sale and
installation as “excellent”
Summary
Redesigning the process caused these improvements. The
actual PBXs did not change. By changing process, it was
possible to produce big increases in value to the customer.
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4: Siemens Nixdorf Service
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4: Siemens Nixdorf Service
September-December 1991: The team confirmed the profit
forecasts but argued that reducing HQ staff would not be
sufficient. Instead, they suggested the entire 11,400 person
field-servicing organization needed to be streamlined.
SNS had 30 support centres in Germany, fully staffed with
specialists continuously available for telephone enquiries.
Some specialists only received a few phone calls per day.
Most times when technicians visited a site, they identified
the problem, then returned to base for parts (two trips per
call).
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4: Siemens Nixdorf Service
Redesign proposals for SNS
Reduce the number of support centres 30 5.
Found that in 80% of cases, and expert could diagnose the problem
over the phone. Once diagnosed, could airfreight parts to customer
or place in technician’s car most repairs could be completed on
first service call.
Team also proposed
reducing management hierarchy by two levels,
creating a new team structure for field technicians,
• reducing HQ personnel from 1,600 to 800.
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4: Siemens Nixdorf Service
August-October 1992:
trialled the proposal in Frankfurt, good results:
35% reduction in personnel
technicians productivity doubled (24/day)
November 1992 - December 1993: Rollout
Results:
% of problems solved remotely 10% 25%
profit and cost improvements in excess of 10%
employee headcount reduced by 20% (through voluntary retirement and
severance packages)
plan to service other non-SN equipment in future
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Summary: Four BPR success stories,
pre 1995
Reengineering (BPR) meant radical change in business
processes (not 5-10% improvements).
Usually it meant cross-functional change.
It could be applied to all sorts of organizations (e.g.,
manufacturing and service) in all sorts of processes
(e.g., sales and support).
Usually it referred to administrative processes, not
manufacturing. (Manufacturing is the domain of TQM,
which was about incremental, not radical change.)
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Summary: Four BPR success stories,
pre 1995
In some cases, BPR led to dramatic improvements
in performance.
In many other cases, BPR projects failed.
BPR was often associated with downsizing.
Firms in financial trouble often attempted to use
BPR, in a last-ditch attempt to cut costs.
BPR appealed to senior management ego
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Business Process Reengineering:
RIP?
1.Definition and brief history of BPR
2.Four BPR success stories, pre 1995
3. BPR Success factors
4. Beyond reengineering?
5. Research findings
6. Lessons
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3. BPR Success factors
Hammer, M. & Stanton, S., The Reengineering
Revolution: A Handbook, Harper Business, 1995
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Ch. 2: Ten Top Ways to Fail at
Reengineering
6. Go directly from conceptual design to
implementation.
7. Reengineer slowly.
8. Place some aspects of the business off-limits.
9. Adopt a conventional implementation style.
10. Ignore the concerns of your people.
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Ch.3: The Primary Ingredient:
Leadership
“It is an unalterable axiom of reengineering that it
only succeeds when driven from the topmost
levels of an organization.” (p.34)
“In our experience, the quality of an
organization’s leadership is an absolute predictor
of its reengineering success. Companies with
strong leadership will succeed because they will
do what it takes to ensure…” (p.36)
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Ch.3: The Primary Ingredient:
Leadership
“Does it have to be the CEO? No. Put most
simply, a leader is someone in a position to
compel the compliance of all parties involved in
reengineering.” (p.36)
“If there is a single word that captures an
effective leader’s style it is relentlessness.” (p.41)
“The leader is the motivator, the cheerleader, the
spiritual advisor...” (p.46)
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Ch.4: The Second Ingredient:
The Reengineering Team
“The team must transcend the
constituencies it represents…. To this end,
team members should not expect to return
to their home departments when the
reengineering assignment is over.” (p.62)
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Ch. 5: Do you need help?
Consultants
“Everyone inside a company has a political
stake in reengineering, some turf or job to
protect, some position to covet. (p.76)
“Since power is a zero-sum game and
change virtually always disturbs power
relationships, everyone on the inside can
probably be seen as having a vested
interest…” (p.76)
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Ch. 6: Self-assessment
Diagnostic (20 questions)
Examples:
“1. The leader of reengineering is a senior executive
who is strongly committed to reengineering and
who possesses the title and authority necessary
to institute fundamental change.” (p.86)
“7. The organization as a whole recognizes the need
for reengineering and fundamental change.”
(p.87)
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Ch. 6: Self-assessment
Diagnostic (20 questions)
“15. The organization places a high value on
serving customers and has a solid
understanding of customer needs.” (p.87)
“20. Measurement systems and performance
goals have been established to chart the
progress of reengineering.” (p.88)
(Will show test of validity of the H&S
diagnostic later in this presentation.)
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Ch. 8: The Hardest Part of
Reengineering
Reengineering is “agonizingly, heartbreakingly
tough” (CEO Aetna Life, Hammer and Stanton,
p.117)
“In our experience with companies struggling to
implement reengineering, the number one source
of their difficulties has been in this area of coping
with the reactions of the people in the organization
to the enormity of the change.” (p.119)
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Business Process Reengineering:
RIP?
1.Definition and brief history of BPR
2.Four BPR success stories, pre 1995
3. BPR Success factors
4. Research findings
5. Lessons
51
4. Research findings
22 papers in the References section of the
paper below relate to academic studies of
various aspects of reengineering (1994-7)
Guha, S., Grover, V., Kettinger, W., and Teng, J.,
“Business Process Change and Organizational
Performance: Exploring an Antecedent Model”
Journal of MIS, (14,1) Summer 1997: 119-154
I estimate there have been about 50
academic studies of BPR around the world.
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Research findings
Today, review results from three studies:
Stoddard and Jarvenpaa, 1995
Grover, Jeong, Kettinger, and Teng, 1995
Murphy, Staples, and Seddon, 1998 & 1999
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Stoddard and Jarvenpaa, 1995
Case studies of three firms in 1993:
Revenue Employees
DefenseCo US$1.3B
FoodCo US$1.5B 3,500
FinanceCo US$ 0.6B 2,000
8 to 25 interviews at each firm
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Stoddard and Jarvenpaa, 1995
Change practices:
In both FoodCo and FinanceCo, design involved revolutionary
change, but the pilot and implementation phases were
evolutionary.
For DefenseCo, a mixture of evolutionary and revolutionary
changes was used in both design and implementation stages.
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Stoddard and Jarvenpaa, 1995
Energy
for
radical
change
organization” (p.103)
“BPR does not always result in radical change in a short period of time”
(p.104)
“although reengineering can deliver radical designs, it does not
necessarily promise a revolutionary approach to change.” (p.105)
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Grover et al. 1995
Developed a questionnaire about six problem areas for
BPR, containing a total of 64 questions.
853 Questionnaires sent to members of a US
management organization.
239/853 responses (= 30%), from a wide range of
industries, all with over 1,000 employees.
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Serious Problem Areas for BPR and
Correlations with Perceived Success
Problem Area Av Severity% Correl
Change Management - Organizat. 22 -0.35**
Technological competence 18 -0.19
Project Planning - strategic 17 -0.28**
Project management -Time frame 16 -0.27**
Management support 16 -0.36**
Change Management - Individual 15 -0.51**
Process delineation 14 -0.30**
Project management- general 12 -0.42**
Project Planning - tactical 10 -0.33**
(**= significantly correlated at p<0.01)
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Grover et al. 1995
Conclusions (1):
The most difficult BPR problems to manage in the US in 1994 appear to
have been:
Organizational Change Management (resistance, politics, communication)
data)
Strategic Project Planning (lack of alignment of corporate and IT planning,
strategic vision)
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Grover et al. 1995
Conclusions (2):
The BPR problems most highly correlated with success in the US in 1994 appear to
have been:
Individual Change Management (inadequate training, insufficient time to develop
performance measurement)
Management Support (lack of senior management leadership, top management
support)
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Australian BPR Study
The University of Melbourne
Replication of Grover et al. plus a test of
Hammer and Stanton’s BPR-readiness
diagnostic.
Murphy, F. and Staples, S., Reengineering in
Australia: Factors affecting Success, Australasian
Conference on Information Systems, September, 1997
Murphy, F. and Seddon, P. and Staples, S. Testing
Hammer and Stanton’s Reengineering-Success
Diagnostic, Australasian Conference on Information
Systems, December, 1999 64
Murphy et al. 1998
Similar questionnaire to Grover’s. Sent to CEOs of the top 1000
Australian private and public organizations.
Two parts: senior manager & project leader.
Senior managers were asked to complete their part of the
questionnaire and pass the other part to a BPR project leader.
239/1000 responses (24%): 137 from senior managers, and 102
from project leaders who had completed “reengineering” projects.
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Murphy et al. 1998
Results with the Australian data
Only project leaders answered questions about Grover et al.’s 64
items.
There were many differences in rankings of the 64 problem areas,
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Serious Problem Areas for BPR and
Correlations with Perceived Success
Problem Area Aus% US% AusCorr.
Change Management - Org. 27 22 -0.37**
Technological competence 23 18 -0.22
Project Planning - strategic 18 17 -0.31**
Project mgt -Time frame 25 16 -0.42**
Management support 27 16 -0.32**
Change Management - Indiv 31 15 -0.26*
Process delineation 18 14 -0.43**
Project mgt- general 21 12 -0.39**
Project Planning - tactical 18 10 -0.38**
(**= significantly correlated at p<0.01)
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Murphy et al. 1998
Conclusions about Grover et al.’s factors
All nine categories of problems with BPR are either hard to manage or
criteria.
The Australian results are from project managers, who will have been
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Murphy et al. 1998
Test of Hammer & Stanton’s BPR Readiness Diagnostic
Did your org./project pass threshhold?
Snr Mgr Proj Leader
Reengineering Leadership 40% 42%
Organizational Readiness 76% 54%
Style of Implementation 71% 48%
Overall Score 55% 26%
Perceived Success of subsequent
reengineering project(s) 80% 81% (106/133) (77/95)
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Murphy et al. 1998
Test of Hammer & Stanton’s BPR Readiness Diagnostic
Correlation with Perceived Success
Snr Mgr Proj Leader
Reengineering Leadership 0.28** 0.08
Organizational Readiness 0.28** 0.24**
Style of Implementation 0.34** 0.11
Overall Score 0.33** 0.17*
** = significant at p<0.01
* = significant at p<0.05
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Murphy et al. 1998
Conclusions about Hammer and Stanton’s diagnostic: Is your
organization ready for BPR?
the threshold levels appear to be higher than necessary for successful
projects
H&S’s factors are correlated with 133 senior managers’ perceptions of
subsequent success
for 95 project leaders, the Organizational readiness factor was also
correlated with subsequent success.
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Business Process Reengineering:
RIP?
1.Definition and brief history of BPR
2.Four BPR success stories, pre 1995
3. BPR Success factors
4. Research findings
5. Summary and Lessons
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5. Summary and Lessons
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5. Summary and Lessons
“Now, with a critical mass of business
process change (BPC) projects concluded, it
is appropriate to take a retrospective look at
the implications, prescriptions, or lessons we
can extract from these collective experiences.
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5. Summary and Lessons
BPR is now perceived as just another example of
major organizational change projects involving IT.
The critical success factors are those identified in
numerous prior major IT-change projects over the
last 20-30 years. They are no different for BPR.
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5. Summary and Lessons
Key success factors seem to be:
– Change management (both organizational and individual learning)
– Top management support
– Project management
Technology competence is necessary, but is not sufficient for success.
Because of cultural differences, the factors may be different in China.
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5. Summary and Lessons
Degree
of Change Management
radical important here
change
Printed material:
– Hammer and Stanton’s diagnostic
– Grover’s 1995 paper
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