Company Analysis of

Faculty :- PRESENTED BY:

Prof. Nikhil Ranjan Barat PIYALI BHATTACHARJEE, MANASHI ROY
Dr. Kaustav Ghosh SOURAV MANNA, SOURA SHANKAR DE
PGDM 1ST YEAR (TERM II)
 HISTORY
1936

Incorporation of The Associated Cement Companies Limited on August 1, 1936.

1936

First Board Meeting of The Associated Cement Companies Limited held at Esplanade House,
Mumbai on November 10, 1936.
1937

With the transfer of the 10th company to ACC, viz. Dewarkhand Cement Company, the
formation of ACC is complete on October 23, 1937.
1944
ACC’s first community development venture near Bombay
1947
India’s first entirely indigenous cement plant established at Chaibasa in Bihar
1952
Village Welfare Scheme launched
1955
Sindri cement works used the waste product calcium carbonate sludge from fertilizer factory at
Sindri.
• 1956
• Bulk Cement Depot established at Okhla, Delhi
• 1957
• Technical training institute established at Kymore, Madhya Pradesh.
• 1957
• Katni Refractories
• 1961
• Blast furnace slag from TISCO used at the Chaibasa Unit to manufacture Portland Slag
Cement for the first time in India.
• 1961
• Manufacture of Accocid Cement, which resists the corrosive action of acids and chemicals.
• 1961
• Oilwell Cement manufactured at ACC Shahabad Cement Works in Karnataka for
cementation of oilwells upto a depth of 6,000 feet.
• 1961
• Manufacture of Hydrophobic (waterproof) cement at ACC Khalari Cement Works in Bihar.
• 1962
• Manufacture of Accoproof, a waterproofing additive.
• 1965
• ACC’s Central Research Station (CRS) established at Thane
• 1965
• Manufacture of Portland Pozzolana Cement.
• 1965
• Manufacture of Calundum, a High Alumina Binder; Firecrete, Low Density Alumina Castables and High
Alumina Refractory Cement.
• 1968
• Advent of computers in ACC for data processing and designing management information and control
systems.
• 1968
• ACC supplied and commissioned one-million-tonne iron ore pelletising plant ordered by TISCO
• 1971
• Manufacture of Whytheat Castables A, K, C and Cal-Al-75
• 1973
• Take-over of The Cement Marketing Company of India (CMI)
• 1977
• ACC receives ASSOCHAM first national award for the year 1976 instituted for outstanding performance in
promoting rural and agricultural development activities.
• 1978
• Introduction of the energy efficient precalcinator technology for the first time in India. Full scale
commercial production based on MFC technology at Wadi in 1979.
• 1979
• ACC wins international contract for operation and management of a new one million tonne cement plant
at Yanbu-Ras Biridi in Saudi Arabia.
• 1982
• Commissioning of the first 1 MTPA plant in the country at Wadi, Karnataka.
• 1984
• ACC achieves a breakthrough in import substitution by developing and supplying a special G
type of oil well cement to ONGC.
• 1987
• ACC develops a new binder for use at sub-zero temperatures, which is successfully used in
the Indian expedition to Antarctica.
• 1992
• Incorporation of Bulk Cement Corporation of India, a joint venture with the Government of
India.
• 1993
• ACC starts the commercial manufacture of Ready Mixed Concrete at Mumbai.
• 1995ACC selected as Most Respected Company in India by Business India.1998
• Commissioning of the 0.6 MTPA cement grinding unit at Tikaria, Uttar Pradesh.
• 1999
• Commissioning of captive power plants at the Jamul and Kymore plants in Madhya Pradesh.
• 1999
• Tata group sells 7.2% of its stake in ACC to Ambuja Cement Holdings Ltd, a subsidiary of
Gujarat Ambuja Cements Ltd. (GACL)
• 2000
• Tata Group sells their remaining stake in ACC to the GACL group, who with 14.45% now
emerge as the single largest shareholder of ACC.
• 2001
• Commissioning of the new plant of 2.6 MTPA capacity at Wadi, Karnataka plant, the largest in
the country, and among the largest sized kilns in the world.
 BOARD OF DIRECTORS
• Mr N. S. Sekhsaria
Chairman 
 
• Mr Paul Hugentobler 
Deputy Chairman
•  Mr Kuldip K Kaura 
Chief Executive Officer & Managing Director

• Mr S M Palia
Mr Naresh Chandra
Mr Markus Akermann
Mr M L Narula 
Mr D K Mehrotra
Mr R A Shah
Mr Shailesh Haribhakti 
Mr Aidan Lynam 
Mr Sushil Kumar Roongta
 Incorporated on 1st August 1936 with its pioneer F.E.Dinshaw

 Change of name to ACC Ltd with effect from September 1, 2006

 In 2008 ACC wins CNBC TV18 India Business Leader Award

 ACC(Associated Cement Companies Limited) is India’s foremost

manufacturer of cement and ready mix concrete

 16 modern cement factories, more than 40 Ready mix concrete

plants, 20 sales offices, and several zonal offices.

 ACC has rich experience in mining, being the largest user of

limestone. 

 ACC has taken purposeful steps in knowledge building.

 Products
 Portland Cement :
43 Grade Cement
53 Grade Cement

 Blended Cements
Fly-Ass Based Portland Pozzolana Cement
Portland Slag Cement

 Bulk Cement

 Readymix Concrete
 Policies & Principles

 Human Rights

 Labour Standards

 Environment

 Anti Corruption
 Corporate Social Responsibility
 Community & Rural Welfare

 Education

 Healthcare

 HIV/AIDS treatment

 Disaster Management

Corporate Governance
 Audit committee was constituted in 1986

 The shareholders- investors grievence committee started from 1983

Corporate Governance in ACC is way of life

 Human Resource Policies

 Employee Safety

 Employee Learning & Development

Built A State-of –The-Art training Facility “ACC academy”

Built training Facility plus Residential campus “ ACC Cement Technological Institute”

 Enabling Employees :

ACC modify its performance management System

ACC launched an Employee Portal called “Accelerate”

Introduced Hay Job Evaluation System For its senior management

 RESEARCH &DEVELOPMENT
• Improving quality of blended cement through
innovative processing, utilising industrial by-
products.
• Conservation of resources through use of low-
grade limestone for cement manufacture.
• Quality Benchmarking exercise for different
market clusters of ACC products.
• Recycling of wastes and research for efficient use
of scarce materials.
 AWARDS
• Indira Gandhi Memorial National Award

• SWORD of Honour

• FICCI Award

• Good Corporate Citizen Award

• ACC tops cement industry in Karmayog CSR rating

 Mordenisation/Expansion projects

• Capacity expansion at Bargarh plant increase to 2.3 mtpa together

with 2 captive power plants of 15 MW each.

• Expansion of Wadi II plant and Chanda in Maharashtra with captive

power plants of 25 MW each

• Setting up of 2 separate new grinding plants in Bellary and Kolar in

Karnataka
 Acquisition & Divestment

• Acquired 40% in Alcon cement company Pvt. ltd having

grinding facility at Surla, Goa

• Acquired from IDBI Bank LTD 12.41% Equity Shares of Bulk

Cement Corp. ltd. Increasing its shareholding to 94.65%

• Sold its wholly owned subsidiary ,ACC Machinery Company

Ltd. For Rs45 crores.
 SWOT Analysis
STRENGTHS :-
1. It is having a good image & brand loyalty among consumers
2. Service is good
3. “Dhalai Karne Ke Liye” people ask for ACC
4. They have same price prevailing for wholesale at dealers/stockiest retailers end

WEAKNESS :-
5. Low emphasis on promotion
6. Lack of awareness programs for consumers
Opportunity :-
1. Intensive use of cement is taking place & Govt is spending heavily on
infrastructure project
2. FDI in infrastructure sector is going to increase
3. Roads undergoing through transformation process

Threats :-
4. Large no of players in the industry
5. India’s exponential growth in international cement companies can start price
war
6. Players such as Jaypee Cement, Prism Cement & Birla Samrat are eating up
considerable market share
 Mergers
• In 2006 :
Subsidiary Companies Damodhar Cement & Slag Ltd, Bargarh
cement Ltd and Tarmac(India) Ltd merged with ACC

• ACC merged with Gujrat Ambuja Cement Ltd.

 Subsidiaries

• ACC concrete Ltd.

• ACC Mineral Resources Ltd.
• Bulk Cement Corporation(India) Ltd.
• Lucky Minwat
• National Limestone Company Pvt Ltd.
• Encore Cement & Additives Pvt Ltd.