Amity Business School

Distribution & Logistics Management

on
Bose Corporation India
Presenters-
Kritica Ojha
Saloni Jain
Aditya Sharma
Jalaj Kukreja
Parakram Singh
Saurav Haldar
Vikram Sharma
 Amity Business School

• Bose Corporation was founded in 1964 by then

Massachusetts Institute of Technology Professor Dr. Amar G.
Bose.
• Bose is Headquartered @Framingham, Massachusetts,U.S.A.
• The Company has 5 plants in U.S and all Manufacturing are
done by these units.
• Bob Maresca (Since 2005) is the CEO leading the
organisation till present.
 Product Categories Amity Business School

• Home Entertainment • Professional Systems

Systems

Car Audio Solutions

 Amity Business School

Home Entertainment Systems

• Home theater systems
A. 5.1-channel systems
• Lifestyle® V-class® system
• Lifestyle® T20 system
• Lifestyle® 48 system
B. 2.1-channel systems
• Lifestyle® 235 system
• CineMate® system
• 3·2·1® GS system
Home theater speaker
• Acoustimass® 10 speakers
• Acoustimass® 6 speakers
• CineMate® II system
• VCS-10® speaker
• VCS-30® package
 Amity Business School

Professional Sound Systems

L1® Systems
Loudspeakers
Loudspeaker Systems •802® Series lll Loudspeakers 
• 802 Deluxe •402® Series ll Loudspeakers 
•Panaray® MB4 Modular Bass r
• 802 Extended
• 802 Basic Controllers
• 402 Extended •Panaray® System Digital
• 402 Basic
 Amity Business School

Car Audio Systems

Built for Manufacturers
• Audi
• Chevrolet
• Fiat
• Maybach
• Nissan
• Porsche
• Renault
 Marketing Mix in
Channel Management Amity Business School

Product
Strategy
(Quality/Branding)

Distribution Pricing
Marketing Strategy
strategy Mix (Wholesale/Retail/Consumer)

Promotion
Strategy
(Push/Pull)
 SODS @BOSE Amity Business School

• Bulk Breaking is High as the Stock is not sold in large

no.s when it comes to the Bose® Stores.

• Spatial Convenience is high because of product

demonstrations.

• Waiting Time-is low for Bose® Stores as they usually

have ready stock of the models on Display.
 SODS Continued Amity Business School

• Variety & Assortment-is High as Bose has a

variety of Sound Solutions.
• Customer Service is given high importance as
educating and installation services have to be
provided to the Customers.
 Bose Verticals Amity Business School

• First Division Handles the

Home Entertainment Systems

• Product Reach
a) Through Company owned
Showrooms
b) Online Merchandising

• Franchising-
There are no franchising offered by
the company and all Bose ® stores are
company owned.
 Bose Verticals- Amity Business School

Product Reach(Corporate)
•The Other Division handles Professional
& Car Sound Solutions.

Product Reach
a)Corporate Sales-Bose Representatives to
Corporate Customers.
b)Delivery by Company-Direct Delivery
to Customers.
 Amity Business School

Bose Distribution Network

• All Products are Imported from HeadQuarter Plant.
• Shipments are collected by Bose Pick ups from the Airport.
• The Shipment Tie Ups are with Forex Cargo.
• Bose has a Distribution facility in every city they are present
in India.
• Bose Corporate Office is in New Delhi from where operations
in India are handled.
• Bose has a delivery Truck fleet of 200 Vehicles.
• No. of Company Owned Outlets-55.
 Amity Business School

Presence of Bose in India-

• Ahmedabad, •Hyderabad,
•Jaipur,
• Bangalore, •Kolkata,
• Chandigarh, •Ludhiana,
•Mumbai,
• Chennai, •New Delhi ,
• Ghaziabad, •Noida,
•Pune
• Gurgaon, •Thane
 Amity Business School

Bose Distribution Channels

•For B2C Distribution Bose Follows:
1 Level Channel-

•For B2B Clients Distribution is done by:

Zero(0) Level Channel or in other words Direct
Selling.
 Amity Business School

In-home delivery, setup and installation services

• Installation services managed directly through Bose
• Certified installation service specialists understand best how Bose® systems integrate
with other components.
• Bose Home Solutions services provide the following:
• Comprehensive one-on-one instruction to help you learn to use and get the most out of
your system
• Complete product integration, including connecting new and existing equipment
• Configuring Bose remote control to operate your equipment
• Programming AM/FM stations as presets in your remote control
• Testing and demonstrating the system
• As applicable, the service also includes:
• Concealing wires in your walls
• Running the ADAPTiQ® audio calibration system for optimal performance
• Getting you started storing your music collection in systems with the uMusic® intelligent
playback system
• Conducting video calibration to optimize your video performance
 Amity Business School

Bose in-home consultation service

• .A Bose Custom Design Consultant will:
• Walk through your home with you and discuss options based on your
unique space
• Develop a proposal and offer a recommendation for products and
installation services
• Once the proposal is accepted, a Bose Custom Design Consultant will:
• Personally manage your job from beginning to end—from scheduling
through the completed installation
• Oversee the installation process and arrange for delivery of all the products
you purchased right to your home
• Offer personal instruction on how to operate the new system once
installation is complete.
 Additional professional services
Amity Business School

Home theater services

• Pre-wiring
• System setup
• Two speakers installed with wires concealed, and three additional speakers set up
• Up to six speakers installed with wires concealed
Multi-room expansion services for Lifestyle® systems
• Pre-wiring
• Expansion setup
• SA amplifier and two speakers mounted indoors with speaker wires concealed
• SA amplifier and two speakers mounted outdoor with speaker wires
Video services
• Pre-wiring
• Television setup
• Plasma/LCD screen mounted without wires concealed
• Plasma/LCD screen mounted with video wires concealed
 Conclusion Amity Business School

• Bose has 2 Sub Divisions to sell their Products.

• Bose manages its product Distribution through two
Channel Streams.
• We came to know the SOD’s for Bose.
• Targeting the Urban Educated Market for their
Sound Systems.
• Bose is world No.1 in Professional Sound Systems.