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SCM

Group 7
Darpan 7
Suchitra14
Kanta 27
Saurabh34
Ashwini 47
Shalini 54
Categories
• Anti Hypertensives
• Antacids Liquid
• Antidiabetic
• Statins
• Nutraceuticals
AntiHypertensive
• AMLODIPIN
Company Brand Strength Manufacture Packaging MRP.
Name d At

Cipla Amlip 5mg*10’s Parwanoo,Hi Blister 24 Rs


Tablets machal Packing
Pradesh
Sun Pharma Amlosun 5mg*10’s Dadra & Blister 33Rs
Nagar Haveli Packing

Mankind Amlokind 5mg*10’s Sirmour, Blister 6Rs


Himachal Packing
Pradesh
• Highest sale is of Amlip by Cipla as it generates
the maximum number of prescriptions.
• As per the survey, pricing does not matter
much.
• Patient generally do not ask for cheaper
brand.
Antacids

Company Brand Strength Manufacture Packaging MRP.


Name d At

Pfizer Gelusil 170 ml Kolhapur Plastic Bottle 53 Rs


Liquid

Abbott Digene 170 ml Salacette, Glass Bottle 52 Rs


Goa

Wallace Diovol 170 ml Solan-HP & Plastic Bottle 49.65 Rs


Pharmaceuti Dharwad,Kar
cals nataka
• As people are familiar with the brands so buy
it themselves only.

• Doctors do write Gelusil and Diovol.

• There is no significant difference in price of all


these 3 products.
AntiDiabetic

Company Brand Manufactured Packaging MRP.


Name At

ESPI Industries Glimy –MP1 Hyderabad Blister Pack 79 Rs


10 Tablets

Lupin Gluconom-Gtab Jammu Blister PAck 46.67 Rs


10’s

Acme Glimeser Tab’s Solan, Himachal BLister 72 Rs


Formulations 10’s Pradesh
Cholesterol Reduction
• Atorvastatin
Company Brand Strength Manufacture Packaging MRP.
Name d At

Cipla Atorlip 10mg*10 Solan, HP Alu-Alu 85 Rs


tab’s

IPCA Labs Xtor Fil 10mg* 10 Rampur,Dehr Blister 125 Rs


tab’s adun

Mankind Lipkind 10mg* 10 Selaqui,Dehr Blister 64 Rs


Tab’s adun
• Highest sale is of Lipkind because of the fact
that it is cheaper and it is a long therapy drug
so doctors prefer writing cheaper drugs.
Nutraceuticals- ( Vitamins and minerals+
trace elements)
Company Brand Pack size Manufactured Packaging MRP. MRP/
Name At Tablet
Pfizer Becosules 20 Turbhe, Alu-Alu 15.82 Rs 0.79
(Vit. B Capsules Navi Mumbai
complex)
Bayer Becozym 15 Piramal Alu-Alu 12.23 Rs 0.81
Consumer (Vit. B Capsules Healthcare,
Care complex + Mahad,
Vit. C) Maharashtra
Ramidez Zevit 20 Peenya, Blister 31.42 Rs 1.57
Pharma (Vit. B Capsules Bengaluru
Complex +
Vit. C +
Zinc
Sulphate)

Price Difference: Becosule 0.02 paise Bayer 0.76 paise Zevit (Price Differential- 98%)
Supply Chain Strategy of Becosule: Dedicated capsule shell manufacturing set up by ACG
Marketing Strategy- Becosule by Pfizer

 Pfizer- known for premium products


 Becosule – The most economical product in
it’s category
 Rational- marketing it as “Co prescription”
 The most widely distributed among Pfizer
products
 Targeting to make Becosule an OTC name

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