Professional Documents
Culture Documents
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mxporting involves less risk as the
company understands the culture, customer and the
market of the host country gradually. The company
can enter the host country on a full-scale, if the
product is accepted by the host countryǯs market.
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the domestic manufacturer
leases the right to use its intellectual property, i.e.,
technology, work methods, patents, copy rights, brand
names, trademarks etc. to a manufacturer in a foreign
country for a fee.
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international licensing is
unique and has to be decided separately.
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determining rights,
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the licensor expects high
rate of royalty licensee would be unwilling to
pay much royalty.
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Trade marks
Operating systems
Úroduct reputations
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ontract manufacturing
anagement contract
Turnkey projects
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ajor
corporations in the US and murope are outsourcing
their back office operations to India to save costs. m.g.
employee payroll is maintained in India for their
employees worldwide.
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vailability of highly qualified skill pool and faster
adoption of well-defined business processes leads to
higher productivity gains without compromising on
quality.
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executives spend 80% of their time
managing details, and only 20% on strategy.
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which have the advantage of raw materials, human
resources, natural resources and climatic conditions in
producing particular goods can produce the products
at low cost and also of high quality.
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ir France, now,
mostly depends on the demand for air travel of the
customers from countries other than France.
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International sales often
accounted for the bulk of their turnover, rather than a
small proportion was the case in the 1960s for many
US Ns.
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Further, the personnel of the domestic departments
may not have sufficient knowledge or experience to
deal with matters connected with the overseas market.
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functions,
territory,
product or
a combination of these.
any such orientation of the internal
organizational structure of the department will depend
primarily upon how the marketing task varies.
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located at the most suitable place, which may not be
the headquarters of the company.
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role is not
confined (restrict)to sales alone tend to establish an
international division to manage the international
business.
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âwowever,
creating an international division may generate
internal problems.
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structure enhances coordination
between different areas for any one product line.
Global geographic structure
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geographic division structure is appropriate for Ns
with narrow product lines.
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Global ustomer structure
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control is a foreseeing
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The ontrol function includes planning, formulating
strategies, implementing, evaluating and correcting
the performance in order to ensure that the
organization achieves its objectives.
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Information regarding environment factors, plans,
objectives, strategies, goals etc., should flow freely
from the subsidiary to the headquarters and vice-versa.
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Building teams with managers from different subsidiaries.
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information systems play a vital role in controlling
process. ^
valuable and timely information
for planning and controlling the operations of the
subsidiaries.
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