Prof Smriti Khanna 1

Prof Smriti Khanna ?

m 1986 Pharmacist John Pemberton created a caramel colored
syrup christened CC. The caption delicious and refreshing
was used to promote. In 19th century music hall performer
Hilda Clark was the celebrity endorser. In west CC adds
became related to everyday life like Holidays are coming ..
It isn't christmas until I've seen that . In 1940ǯs CC used
Where there is Coke there is Hospitality at the time when
the world strif torn after the second World war hospitality
was a very sought after virtue and was socially regarded.
1990 Hippi culture was represented by Dz I would like to buy
the world a cokedz in 1980 DzCoke is itdz appealed to teenager.
In 1990 it was Dz Always CCdz a representation of economic
recession when people aspired for stability. In ?000 CC
Enjoy summed up the approach of people then who were
enjoying life during globalization.
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m 1970 government regulations

m Return in 1993

m Acquisition

m Business strategy

m Awards coming there way

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VAdaptation to Indian appeals

VCreating Personality of Youth

VTapping the Indian obsession with cricketers and stars

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m Celebrity involved to rub off effect of their personas on
the Coca Cola
m In ?00? DzJo Chao ho Jayedz With Hrithik Roshan
m Association with cricketers Shehwag and Sunil
Gavaskar with caption like Dz life ho to aisedz
m Aishwarya and Amir aptly represented change in
technology by using password Dz coke ho jayedz for
chatting

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m mass Appeal by Dz Thanda matlab Coca Coladz to
penetrate local market

m Self Styled Hero

m Punjabi Farmer

m The Bengali Babu

m Asserttive Young Women

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m Establishing a website for youth to stay connected with
the brand
m Contest being organized
m For rural consumers rainwater harvesting and planting
trees
m Lectures on sustainable development

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