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ASTD
2010 State of the
Industry Report

Presented by:
Dr. Kella B. Price, SPHR, CPLP
National Advisors for Chapters, ASTD
CEO, HR and Training Consultant,
Are you tweeting Price Consulting Group
this presentation? www.thepriceconsultinggroup.com
#ASTD 252.622.8119
#ASTDchapters
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Topics of discussion

• Trends as reported in the 2010 State of

the Industry Report
• ASTD Forum and BEST Award Winners:
showcasing ways to build talent
• Learning expenditures, and training
hours delivered
• How does technology impact learning?
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The Inside Source

ASTD Benchmarking Service (BMS)

• Collected standard information since
1997 from 5,000+ organizations about
their training investments, activities,
practices, and outcomes

• In 2006, an online tool replaced the

BMS: the WLP Scorecard™
TM
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• Established in 1991, the ASTD Forum is a

consortium of private and public sector
organizations from around the world

• The Forum offers members unique

opportunities to benchmark learning and
performance improvement processes,
practices, and outcomes

• It also provides access to a worldwide

network of high level learning and
performance professionals
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ASTD BEST Award Winners

Podcasts and article reprints available at:

http://tinyurl.com/ASTDBEST2010
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Characteristics of the BEST

Investment Alignment

Measurement Learning Opportunities

Efficiency C-Level Involvement

Effectiveness Non-training Solutions

 Context of the 7

2010 Report
• Estimated $125.88 billion spent by U.S. organizations
on employee learning and development annually
– $78.61 billion on internal learning function
– $47.27 billion on external services

• Positive trends included continued financial

commitment to the learning function and increased use
of technology-based learning

• Success in managing learning while controlling costs

per-learning hour
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*
Learning Expenditure per Employee

Fig. 1 on p. 8 of SOIR
* Amount in U.S. Dollars
 Learning Expenditures as a 9

Percentage of Payroll

Fig. 3 on p. 8 of SOIR
 Direct Learning Expenditure 10

Distribution (Consolidated)

Fig. 4 on p. 9 of SOIR
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Learning Hours Used per Employee

Fig. 2 on p. 8 of SOIR
Learning Hours Available and Used per 12

WLP Staff Member (Consolidated)

Fig. 8 & 9 on p. 10 of SOIR

Percent of Learning Hours Provided 13

via Technology (Consolidated)

Fig. 14 on p. 17 of SOIR
Percentage of Formal Learning Hours 14

Available Via E-Learning Delivery

(Consolidated)
How does your organization
compare to the trends
represented here?

Table 4 on p. 15 of SOIR
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Cost per Learning Hour Used *

Fig. 10 on p. 11 of SOIR
* Amount in U.S. Dollars
 Cost per Learning Hour 16

Available*

Fig. 11 on p. 11 of SOIR
* Amount in U.S. Dollars
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Reuse Ratio
*

How can you increase the reuse ratio in your

organization?

Fig. 12 on p. 11 of SOIR
* Ratio of learning hours used to learning hours available
Distribution of Learning Content by 18

Content Area

Fig. 13 on p. 14 of SOIR
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For more on ASTD

Research:

www.astd.org/content/
research
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Thank you!
What are your
questions?

Presented by:
Dr. Kella B. Price, SPHR, CPLP
National Advisors for Chapters, ASTD
CEO, HR and Training Consultant,
Price Consulting Group
www.thepriceconsultinggroup.com
252.622.8119