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    Presentation at FTTH Council Europe's conference, February 2006, Vienna

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    Presentation at FTTH Council Europe's conference, February 2006, Vienna

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    118 views35 pages

    FTTH Council Europe 2006

    Uploaded by

    james.enck
    Presentation at FTTH Council Europe's conference, February 2006, Vienna

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 35

    What’s the name of the game?

    James Enck
    Daiwa Securities

    www.europeftthcouncil.com
    Who am I, and why am I here?
    I cover the telecom and media
    industries, but I am increasingly
    interested in changes in
    consumer behavior which
    challenge our previous
    assumptions about the
    relationships which legacy
    players have with their
    customers - and how, indeed if,
    those can be maintained.

    http://eurotelcoblog.blogspot.com

    2
    Where are we going?

    Telcos Consumers

    “While we are doing a decent job at keeping our


    eyes on the ball I am increasingly concerned that
    the end-users are already off playing something
    other than ball…” - Anonymous industry friend

    3
    What do you want to watch?
    • Telecom industry is
    [understandably] focused
    on delivering TV.
    • “Push” (linear TV) and
    some “pull” (VOD/PVR)
    services.
    • Old concepts/behaviors,
    new delivery mechanism.

    4
    Meanwhile, new media are taking shape

    Source: Namco

    5
    Virtual community media

    6
    Virtual community media

    7
    Real community media

    8
    Social media

    Source: Tom Coates (plasticbag.org)

    Source: Last FM

    9
    DIY distribution

    10
    Remix, modify, mash-up

    Source: Fark

    11
    Online gaming
    The typical gamer? Don’t be so sure

    12
    Already part of daily routine
    100%

    90%

    80%
    Music downloading Gaming Online photo albums
    70%

    60%

    50%

    40%

    30%

    20%

    10%

    0%
    UK France Italy Sweden Spain Germany Holland Average

    Source: Daiwa, from the Intel EMEA Digital Lifestyle Survey 2005

    13
    Permeating other activities/behaviors
    Q: What is your favorite use of IM?

    Play games with friends

    Share files

    Share photos

    Set up social activities

    Gossip

    Chat with family/friends

    0% 20% 40% 60% 80% 100%

    Source: Daiwa, from the AOL Instant Messaging Survey 2005

    14
    Tools in place for something bigger
    100% Computer (not laptop)
    90% Laptop
    Gaming console
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    UK France Italy Sweden Spain Germany Holland Average

    Source: Daiwa, from the Intel EMEA Digital Lifestyle Survey 2005

    15
    Online rules in Asia

    16
    Surfing a demographic wave

    17
    Pressuring old media
    Q: Impact of home entertainment technology on leisure activities?
    35%

    30%

    25%

    20%
    Go to cinema less
    15%

    10%

    5%

    0%

    d
    in

    y
    en
    ly

    e
    e
    K

    lan
    an
    nc

    ag
    a
    Ita
    U

    ed

    Sp

    r
    a

    ol

    ve
    Sw
    Fr

    er

    A
    G

    Source: Daiwa, from the Intel EMEA Digital Lifestyle Survey 2005

    18
    Old media concerned

    19
    MMOGs – a brave new world
    Total MMOG Active Subscriptions (All MMOGs)

    10,000,000
    R2 = 0.98
    9,500,000
    9,000,000
    8,500,000
    8,000,000
    7,500,000
    7,000,000
    Total Current Subscribers

    6,500,000
    6,000,000
    5,500,000
    5,000,000
    4,500,000
    4,000,000
    3,500,000
    3,000,000
    2,500,000
    2,000,000
    1,500,000
    1,000,000
    500,000
    0

    Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan- Jul- Jan-
    97 97 98 98 99 99 00 00 01 01 02 02 03 03 04 04 05

    Source: www.mmogchart.com

    20
    Not just a pastime

    Source: Play On blog (PARC)

    21
    Create your own reality

    Source: http://www.palletorsson.com/evil.php

    22
    Get a [second] life

    Source: Second Life

    23
    From virtual to real world

    Source: www.pacmanhattan.com

    24
    Melding physical and virtual location

    Source: Univ. of Glasgow Source: Mopius

    Source: Your World Games


    25
    Making money in the process

    Source: Perplex City

    26
    The future: integration and evolution

    Source: http://www.flickr.com/photos/crazykinux/tags/eveonline/

    27
    Integration: Gaming sneaks into
    IM

    Source: Yahoo!

    28
    While IM sneaks into gaming

    Source: BearWare Source: Xfire

    29
    Inventive user interfaces

    Source: Groupe Molior Source: www.bsidegames.com

    30
    Manipulating the game with the
    body

    Source: In2games.com

    Source: Fightsuit.com

    31
    Body and game manipulate
    each other

    32
    Conveying sensory experience

    Source: Northwestern University

    33
    Conclusion
    • It would be naïve to claim that we really know where all
    of this is going.
    • However, what seems clear is that gaming/virtual worlds
    are touching on, incorporating, even supplanting a lot of
    activities which might previously have been separate.
    • In the process they are creating new communities, forms
    of interaction, and markets.
    • This may have a more profound impact than just as
    another form of entertainment.

    34
    Thanks for listening!

    35

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