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GBUTtem
Legend
Legend
Unit of measure Legend
+ 例子
+
x x
– –
High
Title
–
÷
÷ Low
• Text
– Text Text
• Text
Text Text
Text Text
Text
* Text
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EXHIBIT TITLE
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2X2 CUBED
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Text
Text Text Text
x t
Te
Text Text x t
Te
Text Text
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2X2 TOWER
Unit of measure
*
资料来源: 6
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5Ps MARKETING
Unit of measure
Product
offering
*
资料来源: 7
GBUTtem
7S
Unit of measure
Style
Strategy Skills
Shared
values
Staff Systems
Structure
*
资料来源: 8
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ARROW 3D
Unit of measure
*
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CUBES1 3D
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CUBES2 3D
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CUBES3 3D
Unit of measure
*
* Footnote
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Source: 12
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CUTOUT 3D
Unit of measure
Text
Text Text
Text
*
资料来源: 13
GBUTtem
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers competitors
Buyers
Substitute
s
*
资料来源: 14
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JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
*
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LEVEL SEPARATE 4
Unit of measure
Text
Text
Text
Text
*
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LINEAR A 3D
Unit of measure
Text
Text
Text
*
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LINEAR B 3D
Unit of measure
Text
Text Text
Text
*
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LINEAR C 3D
Unit of measure
Text
Text
Text
*
资料来源: 19
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LINEAR D 3D
Unit of measure
Text
Text
Text
*
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LINEAR E 3D
Unit of measure
*
资料来源: 21
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LINEAR G 3D
Unit of measure
Text
Text
Text
*
资料来源: 22
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LINEAR I 3D
Unit of measure
Text Text
*
资料来源: 23
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LINEAR J 3D
Unit of measure
Text
Text Text
Text
*
资料来源: 24
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LINEAR N 3D
Unit of measure
*
资料来源: 25
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LINEAR P 3D
Unit of measure
Text
Text
Text
*
资料来源: 26
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LINEAR Q 3D
Unit of measure
Text Text
*
资料来源: 27
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LINEAR Q 3D
Unit of measure
Text Text
*
资料来源: 28
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LINKS 3
Unit of measure
Implemen
Plan Support
t
*
资料来源: 29
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PERSPECTIVE 3D
Unit of measure
*
资料来源: 30
GBUTtem
PROPELLER 3D
Unit of measure
Text
Te
xt
Text
*
资料来源: 31
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RINGS 3D
Unit of measure
*
资料来源: 32
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SCALE
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Text
Text
*
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SCALES
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Text
Text
*
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SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
*
资料来源: 35
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SPIRAL1 3D
Unit of measure
*
资料来源: 36
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SPIRAL2 3D
Unit of measure
Brakes
Spiral
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*
Tube in tube 37
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SPOTLIGHT
Unit of measure
Text Text
Text Text
*
资料来源: 38
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STAIRCASE
Unit of measure
Text
Text
Text
Text
Text
Text
*
资料来源: 39
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Stars 3D
Unit of measure
*
资料来源: 40
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WIRE CUBES
Unit of measure
Text
Text
*
资料来源: 41
GBUTtem
ARROWS
Unit of measure
Text
Text Text
Text
Text Text
Text
*
资料来源: 42
GBUTtem
LEVEL 1
Unit of measure
Text
*
资料来源: 43
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LEVEL 2
Unit of measure
Text
Text
*
资料来源: 44
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LEVEL 3
Unit of measure
Text
Text
Text
*
资料来源: 45
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LEVEL 4
Unit of measure
Text
Text
Text
Text
*
资料来源: 46
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LEVEL 5
Unit of measure
Text
Text
Text
Text
Text
*
资料来源: 47
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LEVEL 6
Unit of measure
Text
Text
Text
Text
Text
Text
*
资料来源: 48
GBUTtem
FLOW 2
Unit of measure
Header Header
Text Text
*
资料来源: 49
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FLOW 2 TITLE
Unit of measure
Header Header
*
资料来源: 50
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FLOW 3
Unit of measure
*
资料来源: 51
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FLOW 3 TITLE
Unit of measure
*
资料来源: 52
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FLOW 4
Unit of measure
*
资料来源: 53
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FLOW 4 TITLE
Unit of measure
*
资料来源: 54
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FLOW 5
Unit of measure
*
资料来源: 55
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FLOW 5 TITLE
Unit of measure
*
资料来源: 56
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FLOW 6
Unit of measure
*
资料来源: 57
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FLOW 6 TITLE
Unit of measure
*
资料来源: 58
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BLADES
Unit of measure
Text
Text
Text Text
*
资料来源: 59
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BOX
Unit of measure
Text Text
Text Text
*
资料来源: 60
GBUTtem
BOX
Unit of measure
Text Text
Text Text
*
资料来源: 61
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CYCLE 1
Unit of measure
Text
Text
Text
*
资料来源: 62
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CYCLE 2
Unit of measure
Text Text
*
资料来源: 63
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CYCLE 3
Unit of measure
Text
Text
Text
*
资料来源: 64
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CYCLE 4
Unit of measure
Text
Text
Text
Text
*
资料来源: 65
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CYCLE 5
Unit of measure
Text
Text
Text
Text
Text
*
资料来源: 66
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CYCLE 6
Unit of measure
Text
Text
Text
Text
Text
Text
*
资料来源: 67
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CYCLE 7
Unit of measure
Text Text
Text
Text
Text
Text
Text
*
资料来源: 68
GBUTtem
CYCLE 8
Unit of measure
Text Text
Text
Text
Text
Text
Text Text
*
资料来源: 69
GBUTtem
INCOMING
Unit of measure
Text
Text
Text
Text
Text
Text
*
资料来源: 70
GBUTtem
RIBBON
Unit of measure
Text
Text
Text
Text
Text
*
资料来源: 71
GBUTtem
RING
Unit of measure
Text
Text
Text
Text
Text
*
资料来源: 72
GBUTtem
UPON 2
Unit of measure
Text
Text
*
资料来源: 73
GBUTtem
CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
*
资料来源: 74
GBUTtem
CUTOUT
Unit of measure
Text
Text Text
Text
*
资料来源: 75
GBUTtem
LINEAR A
Unit of measure
Text
Text
Text
*
资料来源: 76
GBUTtem
LINEAR B
Unit of measure
Text
Text Text
Text
*
资料来源: 77
GBUTtem
LINEAR C
Unit of measure
Text
Text
Text
*
资料来源: 78
GBUTtem
LINEAR D
Unit of measure
Text
Text
Text
*
资料来源: 79
GBUTtem
LINEAR E
Unit of measure
*
资料来源: 80
GBUTtem
LINEAR F
Unit of measure
Text
Text
Text
*
资料来源: 81
GBUTtem
LINEAR G
Unit of measure
Text
Text
Text
*
资料来源: 82
GBUTtem
LINEAR H
Unit of measure
Text
Text Text
Text
*
资料来源: 83
GBUTtem
LINEAR I
Unit of measure
Text Text
*
资料来源: 84
GBUTtem
LINEAR J
Unit of measure
Text
Text Text
Text
*
资料来源: 85
GBUTtem
LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
*
资料来源: 86
GBUTtem
LINEAR N
Unit of measure
*
资料来源: 87
GBUTtem
LINEAR P
Unit of measure
Text
Text
Text
*
资料来源: 88
GBUTtem
LINEAR Q
Unit of measure
Text Text
*
资料来源: 89
GBUTtem
PROPELLER
Unit of measure
Text
Te
xt
Text
*
资料来源: 90
GBUTtem
STEP 5
Unit of measure
Text
Text
Text
Text
Text
*
资料来源: 91
GBUTtem
2 ON 1
Unit of measure
Text
Text
Text
Text
*
资料来源: 92
GBUTtem
AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
*
资料来源: 93
GBUTtem
AT WORK
Unit of measure
Text
Text
*
资料来源: 94
GBUTtem
COUPLED HORIZ
Unit of measure
Text Text
*
资料来源: 95
GBUTtem
COUPLED VERT
Unit of measure
Text
Text
*
资料来源: 96
GBUTtem
FOCUSED
Unit of measure
Text Text
Text Text
*
资料来源: 97
GBUTtem
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers competitors
Buyers
Substitute
s
*
资料来源: 98
GBUTtem
PARALLEL
Unit of measure
Text
Text
Text
*
资料来源: 99
GBUTtem
SPLIT
Unit of measure
Text
Text Text
Text
*
资料来源: 100
GBUTtem
SURROUND
Unit of measure
Text
*
资料来源: 101
GBUTtem
TWISTED
Unit of measure
Text
Text
*
资料来源: 102
GBUTtem
UP & AWAY
Unit of measure
Text Text
*
资料来源: 103
GBUTtem
UP & DOWN
Unit of measure
Text
Text
*
资料来源: 104
GBUTtem
3Cs TRIANGLE
Unit of measure
Customer
Distributors
Clients Competitors
Suppliers
*
资料来源: 105
GBUTtem
3S-4S
Unit of measure
The organization chart and
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
*
资料来源: 106
GBUTtem
2S-5S
Unit of measure The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated
*
资料来源: 107
GBUTtem
BUSS PORTFOLIO
Unit of measure
High
Competitive position
Medium
Low
Product/market attractiveness
*
资料来源: 108
GBUTtem
CHANGE BOARD
Unit of measure
Commitment Capability
Change
vision Individual Enabling
Conviction Courage activity devices
Chief
Executive
Leadership
groups
Down the
line
External
constitution
*
资料来源: 109
GBUTtem
DELTA P
Unit of measure • Accurate measurement • Flow of 2-way communications
of action and results • People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans
Problem
People
Solving
Development • Client managers
Process
• Action plans sufficient to (particularly middle
achieve goals management) have
• Agreement on objectives skill to lead program
by line management implementation
• Management of high- • Change in actual
involvement
* process behavior
资料来源: 110
GBUTtem
MACS
Unit of measure
• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities
center skills
owner
priority code or
• Business liquidate
unit linkages
Probably Divest Divest or
“One of the
valuation
differences
*
资料来源: 111
GBUTtem
MANUFACTURING STRATEGY
Unit of measure
Business Strategy
Manufacturing Strategy
Configuration Research
Systems Focus
Organization Labor
Policy
Make
vs.
Process Buy
Product
Design Design
*
资料来源: 112
GBUTtem
PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4
*
资料来源: 113
GBUTtem
PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantage
Price
*
资料来源: 114
GBUTtem
SMILE CHART
Unit of measure
4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process
*
资料来源: 115
GBUTtem
STRAT GAMEBOARD
Unit of measure
3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same
*
资料来源: 116
GBUTtem
STRAT MANAGE
Unit of measure
Stage 4
Stage 3
Stage 2
Stage 1
*
资料来源: 117
GBUTtem
TREE PRODUCTIVITY
Unit of measure Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
VALUE CREATION
Unit of measure
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
*
资料来源: 119
GBUTtem
VALUE SOURCES
Unit of measure
Corporate Industry restructure
center skills Internal controller
Shared resources
Linkages
between Transfer of capability
Client’s business units Vertical integration
relative ability
to extract
Differences in tax position
value Real
Existence of non-cases
Financial objectives
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique
*
资料来源: 120
GBUTtem
GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
*
资料来源: 121
GBUTtem
GANTT15
Unit of measure
##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text
*
资料来源: 122
GBUTtem
LEFT TO RIGHT
Unit of measure
Text
Text Text
Text
*
资料来源: 123
GBUTtem
STUDY OBJECTIVE
Unit of measure
Text
Sub-objectives
Text Text Text Text
Process objectives
Text
*
资料来源: 124
GBUTtem
TOP DOWN
Unit of measure
Text
Text
*
资料来源: 125
GBUTtem
2X2
Unit of measure
Text Text
Text
Text
Text Text
Text
Text Text
Text
*
资料来源: 126
GBUTtem
2X2 CUBED
Unit of measure
Text Text
Text
Text Text
Text
t
Tex
ext
Text Text T
*
资料来源: 127
GBUTtem
2X2 EXTENDED
Unit of measure
Text
Text Text
Text
Text
Text Text
Text
*
资料来源: 128
GBUTtem
2X2 TOWER
Unit of measure
Tex e xt
t T
T x t
Tex ext Te Text
t
*
资料来源: 129
GBUTtem
3X3
Unit of measure
Text
Text Text Text
Text
Text
*
资料来源: 130
GBUTtem
3X3 EXTENDED
Unit of measure
Text
Text Text Text
Text
*
资料来源: 131
GBUTtem
DIFFRACTION
Unit of measure
Text
Text
*
资料来源: 132
GBUTtem
FLOW DOWN
Unit of measure
Text
Text
Text
*
资料来源: 133
GBUTtem
PASS THROUGH
Unit of measure
Text Text
*
资料来源: 134
GBUTtem
AREA
Unit of measure
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996 1997 1998 1999 2000 2001
*
资料来源: 135
GBUTtem
BAR
Unit of measure
Label
50
1
Label
40
2
Label
30
3
Label 20
4
Label 10
5
*
资料来源: 136
GBUTtem
BAR 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label
50 Label 1 50
1
Label
40 Label 2 40
2
Label
30 Label 3 30
3
Label 20 20
Label 4
4
Label 10 10
Label 5
5
*
资料来源: 137
GBUTtem
BAR BUTTED
Unit of measure
40
Label 50
1
55
30
Label 40
2 50
20
Label
30
3
45
10
Label 25
4 30
5
Label
15
5
25
*
资料来源: 138
GBUTtem
BAR STACKED
Unit of measure
*
资料来源: 139
GBUTtem
*
资料来源: 140
GBUTtem
BUBBLETitle
Unit of measure Unit of measure
700
600 Label 5
500
Label 6
400
Label 3 Label 4
300
200
Label 1 Label 2
100
0
0 50 100 150 200 250
Title
* Unit of measure
资料来源: 141
GBUTtem
COLUMN
Unit of measure
60
50
40
30
20
*
资料来源: 142
GBUTtem
COLUMN 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5
*
资料来源: 143
GBUTtem
COLUMN BUTTED
Unit of measure
80
70 70
60 60 60
50 50 50
40 40 40
30 30
20
*
资料来源: 144
GBUTtem
COLUMN STACKED
Unit of measure
000
30
000
25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20
*
资料来源: 145
GBUTtem
Series 20 20
40 20
35
Series 30
60
50
35 40
Series 30
45 Label 1
30 Series
Label 3 15
20 Series
20
20 Series
Label 2
Label 1
*
资料来源: 147
GBUTtem
COST CURVE
Unit of measureTitle
Unit of measure
300
Label 5
250
Label 4
200
150
100
50
Label 1 Label 2 Label 3
0
0 50 100 150 200
Title
* Unit of measure
资料来源: 148
GBUTtem
ARROWS
Unit of measure
*
资料来源: 149
GBUTtem
DISCLAIMERS CLIENT
Unit of measure
This report is solely for the use of client personnel. No part of it may be circulated,
quoted, or reproduced for distribution outside the client organization without prior
written approval from McKinsey & Company.
*
资料来源: 150
GBUTtem
DISCLAIMERS INTERNAL
Unit of measure
This report contains information that is confidential and proprietary to McKinsey &
Company and is solely for the use of McKinsey & Company personnel. No part of it may
be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company.
If you are not the intended recipient of this report, you are hereby notified that the use,
circulation, quoting, or reproducing of this report is strictly prohibited and may be
unlawful.
*
资料来源: 151
GBUTtem
DISCLAIMERS PRESENTATION
Unit of measure
This report is solely for the use of client personnel. No part of it may be circulated,
quoted, or reproduced for distribution outside the client organization without prior
written approval from McKinsey & Company. This material was used by McKinsey &
Company during an oral presentation; it is not a complete record of the discussion.
*
资料来源: 152
GBUTtem
Legend
LEGENDS Legend
Unit of measure Legend
*
资料来源: 153
GBUTtem
McKINSEY LOGO
Unit of measure
*
资料来源: 154
GBUTtem
MISC
Unit of measure
–
*
资料来源: 155
GBUTtem
MOONS
Unit of measure
Very attractive
Average
Very unattractive
Very attractive
Average
Very unattractive
*
资料来源: 156
GBUTtem
STICKER
Unit of measure
ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
*
资料来源: 157
GBUTtem
STICKER OTHER
Unit of measure
PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED
ROUGH ESTIMATE
*
资料来源: 158
GBUTtem
WORLD MAP
Unit of measure
*
资料来源: 159