Professional Documents
Culture Documents
Store Layout
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
Elements That Compose the Store AMITY BUSINESS SCHOOL
Environment
Visual Communications Store Planning
Retail Identity Space Allocation
Graphics Layout
POS Signage Circulation
Store Image
And
Productivity
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Store Planning
• Allocating Space
• Circulation
• Shrinkage Prevention
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Pooja Sehgal Tabeck
Store Planning AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Space Productivity
The more merchandise the customer are exposed to, that is presented in the
orderly manner, the more they tend to buy
In-store Advertising and displays let the customer know that what is
happening in other shopping areas and thus encourage to visit that area
Retailers are spending more on in-store design, merchandise presentation,
Visual displays and in-store promotions instead of advertising
It is easy to make; that customer buy more who is already in the store than
getting new one
RMM 1
Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Most Customers are not only right handed but also right headed
Stock national brand right of store brands so that consumer goes across
store brand to get the national brand
Display higher gross margin product on right side of the aisles
Put bakery product on right so as to make the customer hungry.
Supermarkets know hungry customer is the best customer
Most customers think neatness counts
‘Dump Displays’ are haphazard displays they give cheap looks
Great Bargain
Handwritten signs create the impression of recently lowered prices
RMM 1
Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Allocating
Space Starting point for developing a
floorplan is analysing how the
available store space measured
in square footage, should be
allocated for different
departments
RMM 1
Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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This stocking method interestingly creates low-cost image of the store 1
Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Offices and other Functional Spaces
This includes break room, training/meeting room, cabin, bathroom facilities
This space gets lesser priority
Aisles, Service Areas and other Nonselling areas
Main aisles should be broad and should lead to smaller aisles like
herringbone structure
These aisles should be wide enough upto 15 ft.
Other non-merchandised area are dressing rooms, layaway areas, service
desks
Productivity – Merchandised area or non-merchandised area (Trade off ?)
Floor Merchandise Space
Here, many different types of fixtures are used to display wide variety of
merchandise
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Its just not to cram the largest amount but to place so that consumer can 1
Pooja Sehgal Tabeck
understand and shop
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
• Grid
• Racetrack
• Free Form
• Spine Layout
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Pooja Sehgal Tabeck
Grid Layout AMITY BUSINESS SCHOOL
Fruit
Books, magazines, seasonal Cart
display area
Vegetables Checkouts
Entrance
Office &
customer
service
Exit
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Racetrack Layout
Loop with a major aisle that has access to
departments and store’s multiple
entrances.
• Draws customers around the store.
• Provide different site lines and encourage
exploration, impulse buying
• Used in department stores
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Pooja Sehgal Tabeck
Racetrack Layout
AMITY BUSINESS SCHOOL
Major and minor loops with multiple entrances &
multiple sight lines,
lines draws shopper around the
store, encourages exploration, impulse buying
Location of departments men’s vs. women’s
impulse goods – near entrances, to the right, escalators, point-of-sale
demand/destination – upper floors, back corners; complementary – adjacent
Display areas – feature areas (walls, promotional areas, point- of-sale areas, feature fixtures,
windows)
Fixtures – feature fixtures – four-way, free-standing/mannequins, glass cases
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Sehgal Tabeck
+ gondolas, rounders & straight racks bulk-of-stock & sale merchandise
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
Free-Form Layout AMITY BUSINESS SCHOOL
Accessories
Tops
Checkout counter
Casual Wear
Tops
Pants
Clearance
Feature Feature
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Pooja Sehgal Tabeck
Spine Layout AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Location of Departments
• Relative location advantages
• Impulse products
• Demand/destination areas
• Seasonal needs
• Adjacent departments
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
Shrinkage
Loss of merchandise through theft, loss and damage is called Shrinkage
Retailers only know that their inventory in the store has shrunk
Stores that make the customer to move through entire store fall victim to
high shrinkage
Shrinkage ranges from 1 to 4 percent of retail sales
Avoid hidden areas of the store
Bring down the merchandise movement to avoid damage
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Pooja Sehgal Tabeck
Shrinkage -Types AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck
AMITY BUSINESS SCHOOL
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Pooja Sehgal Tabeck