Industry Overview

• Key Players
• HLL’s Fair and Lovely
• Cavin Kare’s Fair Ever
• Garnier Fairness Market in India is already 1000 Crore
• Emami
Minor Domestic Players

- Himalaya
- Ayur
- Biotique
- Fem
- Everyouth

 About VICCO

Ø Founded in 1952 by Late Shri K.V.Pendharkar

Ø Production unit in Dombivli, Nagpur and Goa
Ø 15% of total Production goes to Overseas Market
Ø Ayurvedic Product
Ø Exports: USA, Canada, Mexico, Surinam, Africa, Mauritius, Fiji,

Saudi Arabia, Kuwait.
Usually a Push Strategy is Being Utilized in the Market
By Vicco

Latest Communications
in Nai Dunia
On 01st September 2010.
 Why Choose
2009 - Relative Share in state was 55.2%A n in cre a se b y 1 1 . 5 9
2010 – Relative Share in State now 61.6%
%


2 0 0 9 - R e la tive S h a re N a tio n a lw a s 1 5 . 2 %A n in cre a se b y 1 5 . 7 8

2 0 1 0 - R e la tive S h a re in N a tio n a ln o w 1 7 .%6%

2 0 0 9 - R e a ch w a s 6 3 9 , 0 0 0 A n in cre a se b y 2 6 . 7 6
2 0 1 0 - R e a ch is cu rre n tly 8 1 0 , 0 0 0 %
 Why Choose
The Relative Share of Zee 24 Ghante with respect to other Channels

61.2% Market Share

TAM Wk 1-26 CS 4+, CG .1 to 1 Mn

 Why Choose

Great Programs
We have started Customer Targeted Programs. Few of the Top


performers are
Why Choose

Great Programs
We have started Customer Targeted Programs. Few of the Top


performers are
Why Choose

Great Programs
We have started Customer Targeted Programs. Few of the Top


performers are
Why Choose

Great Programs
We have started Customer Targeted Programs. Few of the Top


performers are

The daily Dose of Comedy, which is aired every day at

Comedy
3:30 PM includes the a great design with an average time spent of 15 Minutes.
Tadka
Other Programs Topping charts
 Zee 24 Ghante Shines …..

Click here to read the News appeared in National Dailies

 What we Can Offer..

Ø Targeted Advertisement based on customer requirement for each Product.

Ø To reach the Audience which matters ( cannot be done in any Print Medium)
Ø Highest Reach across Chhattisgarh state.
Ø Advantage Ad on
Ø Our viewers are also from Saudi Arabia, ( watched using DTH Dish TV), which
happens to be a Export country for VICCO.
Contact for Sales Queries