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Colour terminology
• Chroma means colour
• Intensity is the brightness or
dullness of a colour
• Hue means colour
• A Colour wheel is the spectrum
bent into a circle.
• Value means tone of a colour
History of colour theory
• Sir Isaac Newton developed the first circular diagram of
colours in 1666
The emotional impact of colour
• Colour effects our actions and reactions
• Appetite suppressant
• Resolves conflict
• Style of music
Green
• Green is a soothing colour.
• Green is life.
• Orange is vibrant
• Yellow is sunshine.
• Dynamic combination
• Attracts attention
Harmonious colours
• Next to each other on the colour wheel so they work well
together.
• A common hue
• Feeling of unity
• Tying together two parts of a design
Warm Colours
• Red
• Orange
• Yellow
• Paul Cezanne used this idea in his paintings to create
depth.
• Feeling of warmth
• Move towards the eye
Cold Colours
• Green
• Blue
• Purple
• Colder feeling
• Recedes into the background
Split complements
• Faber Birren
• Atsushi Assari
• Choku Akashi