Professional Documents
Culture Documents
Vadim Lavrusik
Subscribe: facebook.com/Vadim
950M +
540M +
mobile users
Social Engagement
150
Friends
+60 %
return daily
4 billion pieces of content shared daily Average user shares 150 items a month
1. 2. 3. 4. 5. 6.
7.
Audience Growth Telling a story Timeline Apps Archiving Personal vs. professional Showcasing photos/videos Mobile posting
Growing Subscribers
Subscribe Button for Websites
Growing Subscribers
On-air talent mentions
Pages
X X X X X X
X X X X x x
Multimedia Videos
Timeline apps
Apps: facebook.com/about/timeline/apps
Crowdsourcing Targeting
Crowdsourcing Apps
Crowdsourcing
Encouraging Tune-in & engagement
Photos Resonate: Photos received +50% likes than nonphoto posts. Links with thumbnails received +65% likes & +50% comments
Post Through the Day: Spikes at 7 & 8 am, 10 am, 4 & 5 pm,
12 am and 2 am.
Distribution
Feeds get 2-3x less engagement
Mobile Facebook.com/mobile
Resources:
facebook.com/journalists facebook.com/fbmedia facebook.com/facebookpages
Questions?
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