GROUP INTRODUCING

Shamal Mollik Suranjit Ghosh (Sajib) Zakiya Sultana Kornia Shahriar Al Mahmud Forkan Hossain

ID# 081200179 ID# 081200171 ID# 081200047 ID# 081200032 ID# 081200012

A PRESENTATION ON

Summary of This case

At the moment Martha all the hardware had paid off. Martha show that every year officially held a contest to select the best new product introducing them. Trap-Ease contests that this year Trapbeating out over 300 new products. This product demand for the Trap had not materialized. Martha hoped that this award might stimulate increase interest and sales.

Background of Trap Ease America

Trap-Ease America is a group of investor in January Trapworld wide marketing mousetrap. Trap-Ease America Traporganization hired Martha to serve as president and to develop and manage. Consumer more willing to buy and use the traditionally, spring trap. Trap-Ease America Company Trapmain target customer women. To reach this target market, Martha decided to distribute Trap-Ease Trapthrough national grocery, hardware, and drug chains such as Safeway, Kmart, and CB Drug.

Continue
 To promote the product, Martha had budgeted approximately $60,000 for the first year. She planned to use $50,000 of this amount for travel costs to visit trade shows and to make sales calls on retailers.  Budgeted approximately $250,000 in administrative and fixed cost for the first year. To keep the investors happy, the company needed to sell enough traps to cover those costs and make a reasonable profit.

The Trap-Ease America Trapmission



Providing original product to Customer and it used safely and easily and give consumer life time used Product.

Question#1: Martha and the trap-Ease American inventors

believe they face once in a lifetime opportunity. What information do they need to evaluate this opportunity?


Answerer: The Trap-Ease America investor believes they face once-in a lifetime chain innovative mousetrap and the groups impatience and with the company progress Opportunity. It is used very safely and easily. There has no risk of catching their finger while loading it. It posed no injury or poisoning threat the children.

Question# 2.Has Martha identified the best target market for Trap-Ease? What other Market segments might the first target?

Answer:

Martha has identified that woman is the best target market for Trap-Ease. The first power target segments are national grocery, hardware, drug chain and directly sold the large retailers market.

Question3. How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other way?


Answer: The Trap-Ease America Company has

positioned the trap-Ease for the chosen target market is worldwide right to a innovative product for mouse trapping. It used very easily and safely has no risk and injury. The sold two Trap in one package.

Question#4. Describe the current Marketing mix for Trap-Ease. Do you see any Problems with this mix?
Answer: The Trap-Ease America Company describes the current market mix for trap-ease Product is innovative. It is Qualify product because consumer will use it safely and easily with no risk. Consumer always avoided the unlikable position. The simple trap worked is Very efficiently.

Marketing Mix
Product: Trap Ease America provide quality product. Price: Trap Ease America provide low price product. Place: Trap Ease America product sales urban and rural market Promotion: Trap-Ease America give advertisement, discount, and sample product for sells promotion.

Question 5. Who is trap-Ease Americas competition?



Answer: The Trap-Ease America s competitor is traditional spring loaded trap and other is poisoning chemical company.

Question 6. How would you change Trap-Eases Trapmarketing strategy? What kinds of control procedures would you establish for this strategy?

 Answer: Trap Ease America company Answer: change marketing strategy are market targeting Market segmentation, Market positioning and differentiation.

Continue


 

Target market: Trap Ease America company target customer are upper level, middle level and lower level. Market segmentation: Trap Ease America target costumer is top to bottom level. Market positioning: Market position develops to given advertisement sample product and sales discount for sales promotion.

Question#1: Martha and the trap-Ease American inventors

believe they face once in a lifetime opportunity. What information do they need to evaluate this opportunity?


Answerer: The Trap-Ease America investor believes they face once-in a lifetime chain innovative mousetrap and the groups impatience and with the company progress Opportunity. It is used very safely and easily. There has no risk of catching their finger while loading it. It posed no injury or poisoning threat the children.

Question # 1.
What social, cultural, and personal factors are associated with obesity? With eating disorders? What psychological factors?

Answer: Social factors are associated with obesity. Obesity people are also prone to depression, other emotional upsets and job loss. Children through being overweight was as bad as having cancer, because they suffer from poor social interactions, low school achievement, lack of athletic prowess, and troubled family relationship.

Continue
The American eats many kinds of fast food. Everyday nearly one third of U .S. Children aged 4 to 19 eats fast food. The problem of real obesity and obesity related problem, one is imaginary.

Question #2: How would obesity, diets, and exercise programs fit into VALS lifestyle? Whats group are most likely to take advantage of which means of losing weight.

Answer: Day by day people are obesity because involved in many reason social, psychological and personal factors. Diets are favorites Atkins diets and south beach diet. South beach and other low card diets is that calorie is not just a calorie. Exercise is not only good for you re physically, but also mentally. African American are more likely to be obese than whites, and Hispanics more so than African American. The relationship between education and obesity is very strong.

Question #3. Why have so many consumers chosen Atkins or the South beach diets? How has the decision making process affect here choice?

Answer: The favorites are the Atkins diet and the south beach diet. Atkins meaning dont serve me bread, potatoes, or pasta at your house. Atkins allows you to eat protein, eggs, and butter, over the countries, our bodies have been programmed to store fat. Doctors and nutritionists have to admit that people do lose weight on Atkins. Decision making process affected there choice, so many children choice fast food and many people choice Atkins.

Question 4 .How has American business capitalize on obesity and eating disorders? Is this desirable? Answer: Healthy fast food choices don't sell so the majority of them don't last on the menu for long. Most chains today have some kind of salad and a grilled chicken sandwich for low calorie options, that's really about it. The people that frequent fast food chains don't want healthy food; they want fast food that tastes good .

THANK YOU
Any Questions!