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Ruth Fertel: ."

that's the spirit of an entrepreneur. y "I've always tried to operate on the KISS principle - keep it simple, stupid," says Fertel.

She shows up her own house as collateral to the bank even the bank manager warns that she is going to deals with failure" but she takes responsibility for the consequences if occurs.

she is strongly oriented towards future success as she has confidence in herself that she can do well in future

She is great risk taker; as everyone threatens her that she is going to acquire a great risk because Chris steaks encounters failures six time before her purchase.but;

she has strong organizing skills as she was to good at organizing her employees. y She worked with her employees in an organized way:
She trained them according to the hirarichal needs of employyes

A look on financial condition of

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In 1965, she mortgage her home for $18000 to buy CHRIS steakhouse. Founded: 1927 Purchased by Ruth Fertel: 1965 1996 vitals: $176 million in sales Number of steaks served daily: 11,000 Company sold out to an private equity firm for $160 million. Completed its first IPO in 2005 with 13,000,000 shares at $18 per share.

A look at technical's of RCHS

She designed a special boiler in which the steaks are prepared. y All franchises of RCHS used the same technology and ways of cooking for which the RCHS became popular in new Orleans.
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Marketing aspects of Ruth Chris steakhouse(RCSH)

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Ruth is not being known as a but she was also a Ruth knows what the particular marketplace wants and what will draw customers, so for the restaurant industry her formula was, A combination of quality product.

The main objective of ruth is:

Ruths Chris Steakhouse should operate under the Golden Rule

Marketing mediums used by RCSH

Marketing has come a long way from being one of the first restaurants to advertise in-flight magazines to now using y television, y radio, y outdoor advertising, and y online marketing.
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Competitors of RCSH
Ruths Chris competes while having 110 branches all over the world with companies like ; y Mortons with 74 restaurants, y Flemings with 51, y the Capital Grille with 28.
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Awards and titles won by Ruth Chris

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1985:

The First Lady of American Restaurants

No doubt she has been asked countless times what is having been like being a woman in a male-dominated industry. Fertel would answer assertively, Its not whether youre a man or a woman. Its whether you try or not. Its in the individual to succeed or not. I just have great drive. I dont mind taking a chance.And succeed she has.

1992: recognized as Regional entrepreneur of the year by Inc magazine y 1995: Entrepreneur of the year" named by Hereto Alger association. y 2001:presented with Ella Brenan savior faire award
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