Presentation on A-1 BIO REFRIGERATOR

By RIZWAN_REHMAT__SRIDEV _ SANDEEP_SUBHADIP_MAN IN DER_ DEEPAK_ABHISHEK_AYAN_ AB HISHEK_

Introduction Blue Glacier Tubes PRODUCT Features Swot Analysis STP Pestle 7 Os 4p`s Conclusions

C O N T E N T

STARS IN REFRIGERATORS
ENERGY STAR refrigerators requires 20% less energy. Cut your energy bills by RS 15000 over the lifetime of your fridge. Nearly 70% of Indian electricity is generated with coal and natural gas, releases greenhouse gasses into the atmosphere and contribute to climate change. ENERGY STAR qualified refrigerators less energy and help reduce impact on environment

Introducing Blue Glacier Tubes

Today, through the innovations from Blue Glacier Technology, we introduce a new and revolutionary product, Blue Glacier Tubes. These tubes are designed to remove heat and moisture from your freezer/cooler, greatly enhancing the operating performance of the system. A supplemental energy system, designed to enhance your current evaporator and refrigeration system

Features of

The Blue Glacier Tubes :

Maintain a constant colder temperature Reduce kW Hours (energy) Increase throughput /shorter dwell times Increase time between defrost/extended production hours Improve finished quality of your products Decrease frost & moisture migration Decrease maintenance cost Decrease wear on refrigeration equipment No additional utilities are required to use these tubes

PRODUCT

1-Minute Door Alarm Thin Wall Insulation Technology Filter Indicator Water Filter Power Freeze and Power Cool Options Surround Air Flow External Water and Ice Dispenser

Cubed and Crushed Ice In-Door Pizza Pocket 5 ENERGY STAR Compliant 2 Humidity Control Crispers Temperature Sensors 5 Years Sealed System Parts and Labor

Other Features
oDetachable 15" HD LCD TV with remote control oDVD Connection oBuilt In FM Stereo oStereo sound oEnergy 5 Star rated refrigerator oIce and water without opening the door o o o o Touch pad Recipe books Calorie Counts In Built WIFI USB Port Dock station Calendar Room temp. Display Photo album No CFC Emission 2.1 watt RMS speakers

SWOT ANALYSIS

Strengths

S O

W T

Weaknesse s

Opportuniti es

Threats

SWOT ANALYSIS Strengths

S
NEW PRODUCT

HUGE POTENTIAL MARKET

MADE FOR UPPER AND HIGHER MIDDLE CLASS

CAN BE FIT IN SMALL SPACE LIKE HOTEL, OFFICE,HOUSE HOLD

SWOT ANALYSIS Weaknesses

W
COMPARINGLY

AVAILAB ILITY
NOT FOR LOWER INCOME GROUP.

DIFFICUL T TO HANDLE

SWOT ANALYSIS Opportunities

O
HUGE POTENTIAL MARKET MADE FOR UPPER AND HIGHER MIDDLE CLASS

NEW PRODUCT

. CAN BE FIT IN SMALL SPACE LIKE CAN BE FIT IN SMALL SPACE LIKE HOTEL,OFFICE, HOUSE HOLD

SWOT ANALYSIS Threats

T
NEW SUBSTITUTE PRODUCT HIGH COST BELIEVE IN OTHER BRANDS

SEGMENTATION MIDDLE CLASS, UPPER MIDDLE CLASS,UPPER CLASS TARGETTING EXECUTIVES,BUSINESSMAN,SPORTS AND FILM CELEBRITIES. POSITIONING STATUS SYMBOL.

1.MULTITASKING 2.POWER SAVING 3.ECO FRIENDLY 4.FIT IN LIMITED SPACE

Pestle
P : pro-industrial policy. E : Recession gone Money is on. S: status symbol socially acceptable T : open to high technology L : legally acceptance E: Eco-friendly

7 Os
Occupants Objects, :High income group. : Multi tasking fridge. : Multi-usability . : B2B +B2C.

Objectives Organizations Operations Occasions Outlets

: Household electronic market. : Festivals : Retail and wholesale .

Place
DISTRIBUTIONS STRATEGY
The catalog will be available in small end Showrooms. Product Available on all High end Showrooms in all Metropolitan cities and State Capitals. Selling of the Product on Star CJ and Home shop 18. Product available for display on major retail shop. Use FIFO method.

Give benefits to Retailers to push the

Distribution channel
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WHOLESALE DEALER BASE

RETAILER

 Promotional Schemes Easy Finance on 0% interest. Discount on Special Days Like ( 26th Jan, 15th August, Holi, Diwali, Eid. Etc ) Service Warranty for 5 years Online Purchase. Stabilizer Free Scratch coupon card( includes TV, Mobile phone)

PROMOTIONS
BY ORGANISING OR BY TAKING PART IN EVENTS LIKE FASHION SHOW OR BY SPORTS ADVERTISEMENT;THROUGH T.V ADDVERTISEMENT IN NEWSPAPER AND MAGZINE THROUGH ROAD SIDE HOARDINGS OR BY PROVIDING SOME TYPE OF OFFER

Price
Price and the Marketing Mix: Pricing is one of the most important elements of the marketing mix Only element to generates revenue Most flexible element Can be changed quickly Pricing a product too high or too low could mean a loss of sales for the organization.

Price
SEGMENTATION TARGET

Upper middle class Higher class PRICING Rs. 1,49,999* condition apply

CONCLUSION

ACCORDING TO THIS PRESENTATION , WE TRIED TO EXPLAIN TO YOU A EXTREMELY NEW MULTIPURPOSE REFRIGERATOR OF FUTURE WHICH IS VERY FLEXIBLE AND COMFORTABLE ACCORDING TO OUR BUSY LIFE. I THINK THIS PRODUCT WILL HAVE A VERY BEAUTIFUL PLACE IN OUR HOUSES. AND BY THE ADVANCE BEAUTY OF TECHNOLOGY AND BY BEAUTY OF MIND WE CAN SAY THAT ..

NOW PUCHASE OUR PRODUCT AROUND ONCE IN A LIFE TIME

Help Us Qualify Your Opportunity

Thank you !!!