BACK GROUND

The world wide leader in providing solutions to

consumers, businesses and institutions globally.

The company’s offerings span it infrastructure,

global services, business and home computing.

Hp stands 14th in fortune 500 companies.

Revenues of HP touched $100.9 billion

according to estimates by the end of fiscal.
 Hp iso vision:

Empowered, self-managed teams delivering as

per plan.

Quality software solutions and services that

exceed customer expectations in a
work / life balanced environment
 HP MISSION
Improve delivery capability of software process

Improve activities across the organization

Ensure employees have the right skills,

Propagate best practices

Promote repeatable, scalable processes

Encourage and facilitate reuse and Leverage

HEWLETT PACKARD'S (HPQ) MISSION STATEMENT

Customer loyalty
Profit
market leadership
growth
employee commitment
leadership capability
global citizenship
 HISTORY

William bill Hewlett and Dave Packard co founders

of hp

They formalized a partnership and started a

company Hewlett-Packard in 1939.

Hp incorporated on august 8,1947, and went

public on November 6, 1957.

Hp is acknowledged by wired magazine as the

producer of the world's first personal computer
 HP BUSINESS MODEL

The value proposition of hp products is Its consumer

electronics

Forays into software development, mobile Computing,

servers, entertainment and Networking.
 MARKET SHARE OF HP PRODUCTS

Hp as the worldwide market share leader in

Personal computer market for the year 2006.
PERSONAL COMPUTER GROWTH
No. 1 position in units market share for open storage
area network (san)

Hp has retaken the no. 1 position in 1q07 for

Disk storage systems with 20.1 percent market share

Hp is the revenue the no. 1 position with more than

31 percent market share

Hp also holds the no. 1 position in the enterprise

Segment
 MAJOR ALLIANCES AND MERGERS

Hp has announced a multi-year alliance with apple

Computers , to produce an hp branded digital music
Player selling ipod.

Hp merged with Compaq to become leader in personal

computers

Hp acquired voodoo pc a maker of high performance

Gaming luxury and entertainment pc to make its
Presence in the gaming market
 Strategic alliance with Microsoft further strengthens hp's
enterprise strategy,

Hp acquired cgnz the new zealand spin-off of Capgemini

Hp and sap alliance to deliver the sap® business one

solution to small and midsize businesses (smbs)
through hp's distribution channel
 MARKETING STRATEGIES OF HP

A new approach toward results-based, data-

driven, customer-centric marketing.

The distribution channels are retail selling and

online selling

Making more acquisitions Create brands

companies that serve the blade server

Using lower cost AMD chips and new High-

contrast lcd’s
Hp products can be seen, tried and bought at
Costco, best buy and other retailers,

Hp's model of outsourced manufacturing,

The company plans to focus on high-end

Printing and mobility.
In the words of CEO ‘Hurd’s’ his strategy would
be three pronged strategy

Align with trends

Change the tactics of legacy sytems
Be aggressive and forge ahead

The major customers are

Corporates
Small and medium sized business
Strengths

-Printer business
-(imaging expertise)
-Brand image
-Technology in production
-Knowledge, relationships
-Aligning with trends
-Out sourcing Manufacturing
-Sales compensation
Laser printer share in different quarters
War of the giants hp and dell in stocks
Weaknesses
-Marketing
-Distribution
-Culture
-Internally focused
-Many diversed products
-Too many alliances
-Out to lunch/lifestyle oriented/flexible
-Not marketing
-Huge product costs
-Weak customer service centres
-Slashing of top level employees
Opportunities

Higher market share

Demand growing in consumer segment
Internet solutions
Services
International
Use imaging expertise
Networking (wireless printers)
New invention
Entertainment
Advertisement sector
Improving printing services
Threats
Patents rip off
Bad ethical code of spying
Dell’s share
Inter cartridge business
Manufacturing system (weakness?)
Risks of being international
In demand for printer business
 STRATEGIC BUSINESS UNITS

Enterprise storage and servers (ess),

Hp services (hps),
Software,
The personal systems group,
The imaging and printing group,
Hp financial services
Corporate investments
Ess, hps and software are structured
Beneath a technology solutions group.
MARKET SHARE OF HP AS AGAINST MARKET GROWTH
 Stars Question
The open view
marks
Its alliances with big players which
compliance manager are not yielding results,
Hp services, eg: hp&sap .
Hp notebooks
The hp financial services
Billboard advertising
The hp business intelligence
Software and networking
Hp entertainment goods
Music business
Corporate investment
Cash cows Dogs
Printing and imaging Pc business which is falling every
Personal system group day.

Software industry,
Stock keeping units,
Customer satisfaction graph
 RECOMMENDATIONS

Acquire consulting/services business

Ad campaign
Sell pc business
Improve crm
Outsource manufacturing
Implement direct selling
Sell the catridges unit
Improve the customers experience by
implementing ‘ Experience “ stores
concept in india
Use segmentation, targetting and position approach
As print media nears death try to imrpove on the disk
Saving systems
The gap between the profit making & non profit
Making business is huge so try to reduce
It by investing in good amount .
Target more Corporate’s and small business units