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Welcome to the Webinar!

Why Strategy is Key to a Successful Social Media Implementation

http://soaringsolutions.net

Presented by: Sue Koch events@soaringsolutions.net May 31, 2011

Welcome You are not alone


Feelings of overwhelm Perfectionism kicks in It is difficult to prioritize There is simply not enough time!

Jumping in without a plan does NOT save you time!

Soaring Solutions, LLC 2011

Why tr te y is ey t

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ccess

Common misconception: If I build it, they will come

This only worked for Kevin Costner, and in a film. It doesnt apply to storefronts, websites, & definitely not social media!

Image credit: http://bluray.ign.com

Soaring Solutions, LLC 2011

Why tr te y is ey t

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ccess

Without strategy, most business owners


 Commit random acts of marketing  Feel more overwhelm  Do not experience ROI from social media  Give up

Photo credit: http://i648.photobucket.com

Soaring Solutions, LLC 2011

Why tr te y is ey t

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ccess

I can relate!
 Overwhelmed entrepreneur.  Not a rich celebrity!  Started from scratch in my business.  On a tight budget with respect to time & money.  Built a mailing list and following from scratch.
Photo credit: Stephen Barone

Soaring Solutions, LLC 2011

Why trate y is ey to a ocial Media uccess

Who Has Encountered This Guy?


 Make money TODAY online!  Its easy, just do what I did.  Were the same you and me.  Get 300,000 followers this week!

Soaring Solutions, LLC 2011

Why tr te y is ey t

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Spending the time is critical, but working with a strategist will save you valuable time by accelerating the process. You dont need to start from scratch!
 Coaching & brainstorming  Reduce overwhelm  Focus  Prioritize  Time management
Photo credit: Renjith Krishnan

Soaring Solutions, LLC 2011

Why trategy is ey to a ocial How can I help? A little about me

edia uccess

16 years of solid business experience in consulting, executive management & technology Bridging the technical & functional communication divide between marketing, technical development & management Building & delivering web based consumer products Building supporting organizational structures for tech companies Dealing daily with customers, partners, vendors to manage needs, successes, failures and feedback Entrepreneur, solely marketed using social media & networking

Soaring Solutions, LLC 2011

Stay Tuned for a Special Offer Just for Webinar Registrants!

Soaring Solutions, LLC 2011

Ok, Get Ready!


Lots of information, little time. Open a note pad or small window on your PC Dont be afraid to write! Use the chat for questions and comments Youll have this recording to refer to if you miss anything

Soaring Solutions, LLC 2011

Skipping Strategy Doesnt Work

The most common mistake leading to failed social media: Diving right in! An analogy:

Planning = Better Focus Better Focus = Better Results

Photo credit: HansS

Photo credit: Patchareeya99

Only 12% of Executives use Social Media Effectively


Harvard Business Review Analytics Study

Zone in and Focus Create Targets and Shoot for Them Measure Your Activity & Adjust Identify What Works & What Doesnt Continue Learning, Growing & Building

Soaring Solutions, LLC 2011

Why tr te y is ey t

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Four Critical Components I entify cl rity & li nment r str te y n your over ll business

Br instorm & soli ify soci l me i str te ies n t ctics Exten this li nment to your soci l networks Determine experiences n re ctions, just, repe t.

Soaring Solutions, LLC 2011

Social Media~ Your Competitive Research Tool


Education starts with research Social media is the perfect place to start finding out what others in your industry are doing to use social media successfully - or unsuccessfully!

Soaring Solutions, LLC 2011

Are they Blogging?

What topics garner the most engagement? What are critics saying? Is anyone even paying attention? How frequently do they post and what kinds of social sharing are they using? What is their tone, personality?

Soaring Solutions, LLC 2011

Are they on Facebook?

Do they use a personal profile or business page? How many fans do they have? Which posts engage, and which dont? How creative are they with use of photo, video, etc.? What is their tone, personality, & is it consistent?
Soaring Solutions, LLC 2011

Are they on Twitter?

What is their ratio? Are they talking at people or with people? How are they adding value? Do they have brand evangelists? What type of content is being retweeted most often?

Soaring Solutions, LLC 2011

Are they on YouTube?

How many subscribers do they have? How many videos do they have and which are the most viewed- why do you think that is? What is the most creative and engaging content providing and sharing? Does it evoke emotion, laughter, thoughtfulness, etc.?

Soaring Solutions, LLC 2011

Research Tools Abound!

Soaring Solutions, LLC 2011

Social Media is Another ROI Generating Outlet a Business Must Plan For
Do you have a marketing plan? Are you with/from a company that has a traditional marketing plan? Social media is not casual for a business owner seeking real ROI. Treat it with the same level of critical importance when it comes to planning for success.

Photo credit: Renjith Krishnan

Soaring Solutions, LLC 2011

Who is your Primary Audience?

Who do you want to engage? What is your target audience? Where are they? Who has a line into them?
Photo credit: JScreationzs

Go beyond pipeline ~ consider:


 Brand evangelists, media, critics,

partners, influencers and more.

Soaring Solutions, LLC 2011

Establish a Unique Presence That is Yours

Other Critical Factors You Cannot Implement on a Whim. Your Branding Your Voice A Consistent Style and Personality
Photo credit: Pixomar

Soaring Solutions, LLC 2011

But What About Content?

But I have no content and no time to create any! Yes you do, trust me. The strategy process helps you brainstorm everything you are already armed with.
 Articles  Marketing Materials & Brochures  Old Blogs  Quotes  Pictures & Video
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Two of the Most Critical yet Dismissed Pieces of the Social Media Puzzle Reputation Management Time Management

Soaring Solutions, LLC 2011

Why Strategy is ey to a Social

edia Success

Your Next Steps Competitive analysis, you have the tools. Work your audience list, customers and beyond. Categorize, research, and connect! Create your strategy. Soar!

Soaring Solutions, LLC 2011

A Special Opportunity!
If you would like help building your winning strategy, I have a special deal for you today! Many charge anywhere from $2000 - $5,000 to create a social media strategy. This does not support the small business or entrepreneur trying to make things happen! I can coach you through the process while keeping your schedule and budget on track.

Soaring Solutions, LLC 2011

Start Soaring with Social Media!


Four Part Online Webinar
Series starts 6/14 & 6/28

Live Four Hour Workshop


Friday, 6/24 8am 12pm

Regular price $297 For you! $197


http://soaringstrategy.eventbrite.com/

Regular price $367 For you! $297


http://soaringstrategylive.eventbrite.com/

What Youll Walk Away With:


A Social Media Strategy Document A Foundation for True ROI SMART Goals Creative Content Ideas Identified Target Audience for Quality Engagement Tools for Competitive Analysis, Focus & Time Management A Free E-Book on Online Etiquette A sense of great possibility!

Deal ends promptly at 12:01am, Thursday 6/2


Soaring Solutions, LLC 2011

Thanks for attending!

Cheers to your soaring success!


Feel free to send comments and feedback to events@soaringsolutions.net

Sue_Koch

SoaringSolutions

SueKoch

http://SoaringSolutions.net

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