Professional Documents
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http://soaringsolutions.net
Why tr te y is ey t
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This only worked for Kevin Costner, and in a film. It doesnt apply to storefronts, websites, & definitely not social media!
Why tr te y is ey t
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Why tr te y is ey t
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I can relate!
Overwhelmed entrepreneur. Not a rich celebrity! Started from scratch in my business. On a tight budget with respect to time & money. Built a mailing list and following from scratch.
Photo credit: Stephen Barone
Why tr te y is ey t
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Spending the time is critical, but working with a strategist will save you valuable time by accelerating the process. You dont need to start from scratch!
Coaching & brainstorming Reduce overwhelm Focus Prioritize Time management
Photo credit: Renjith Krishnan
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16 years of solid business experience in consulting, executive management & technology Bridging the technical & functional communication divide between marketing, technical development & management Building & delivering web based consumer products Building supporting organizational structures for tech companies Dealing daily with customers, partners, vendors to manage needs, successes, failures and feedback Entrepreneur, solely marketed using social media & networking
The most common mistake leading to failed social media: Diving right in! An analogy:
Zone in and Focus Create Targets and Shoot for Them Measure Your Activity & Adjust Identify What Works & What Doesnt Continue Learning, Growing & Building
Why tr te y is ey t
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Four Critical Components I entify cl rity & li nment r str te y n your over ll business
Br instorm & soli ify soci l me i str te ies n t ctics Exten this li nment to your soci l networks Determine experiences n re ctions, just, repe t.
What topics garner the most engagement? What are critics saying? Is anyone even paying attention? How frequently do they post and what kinds of social sharing are they using? What is their tone, personality?
Do they use a personal profile or business page? How many fans do they have? Which posts engage, and which dont? How creative are they with use of photo, video, etc.? What is their tone, personality, & is it consistent?
Soaring Solutions, LLC 2011
What is their ratio? Are they talking at people or with people? How are they adding value? Do they have brand evangelists? What type of content is being retweeted most often?
How many subscribers do they have? How many videos do they have and which are the most viewed- why do you think that is? What is the most creative and engaging content providing and sharing? Does it evoke emotion, laughter, thoughtfulness, etc.?
Social Media is Another ROI Generating Outlet a Business Must Plan For
Do you have a marketing plan? Are you with/from a company that has a traditional marketing plan? Social media is not casual for a business owner seeking real ROI. Treat it with the same level of critical importance when it comes to planning for success.
Who do you want to engage? What is your target audience? Where are they? Who has a line into them?
Photo credit: JScreationzs
Other Critical Factors You Cannot Implement on a Whim. Your Branding Your Voice A Consistent Style and Personality
Photo credit: Pixomar
But I have no content and no time to create any! Yes you do, trust me. The strategy process helps you brainstorm everything you are already armed with.
Articles Marketing Materials & Brochures Old Blogs Quotes Pictures & Video
Soaring Solutions, LLC 2011
Two of the Most Critical yet Dismissed Pieces of the Social Media Puzzle Reputation Management Time Management
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Your Next Steps Competitive analysis, you have the tools. Work your audience list, customers and beyond. Categorize, research, and connect! Create your strategy. Soar!
A Special Opportunity!
If you would like help building your winning strategy, I have a special deal for you today! Many charge anywhere from $2000 - $5,000 to create a social media strategy. This does not support the small business or entrepreneur trying to make things happen! I can coach you through the process while keeping your schedule and budget on track.
Sue_Koch
SoaringSolutions
SueKoch
http://SoaringSolutions.net