Professional Documents
Culture Documents
Forecasting
Predicting the future demand Qualitative forecast methods Subjective Quantitative forecast methods based on mathematical formulas
Forecasting s Importance
Forecasting is important for: Finance uses the long term forecast to evaluate capital investment needs. Human Resources uses forecasts to evaluate personnel needs. IT designs and implements systems that generate forecasts. Marketing develops sales forecasts used for mid-term to long term planning. Operations develops and uses forecasts to make decisions such as: scheduling, inventory management and long term capacity planning.
Medium-range forecast
3 months to 3 years Sales & production planning, budgeting
Long-range forecast
3+ years New product planning, facility location
Demand Behaviors
Trend
a gradual, long-term up or down movement of demand
Seasonal pattern
an up-and-down repetitive movement in demand occurring periodically (short term: often annually)
Cycle
an up-and-down repetitive movement in demand (long term)
Special events
promotion, stock outs
Random variations
movements in demand that do not follow a pattern
Trend Component
Persistent, overall upward or downward pattern Linear, exponential Several years duration
Response
Seasonal Component
Regular pattern of up & down fluctuations Due to weather, habits etc. Occurs within a predefined period: year, month, week, day
Summer Response
.
Mo., Qtr.
Cyclical Component
Repeating up & down movements Due to interactions of factors influencing economy Usually 2-10 years duration
Cycle Response
Forecasting Methods
Judgmental (Qualitative)
use management judgment, expertise, and opinion to predict future demand
Time series
statistical techniques that use historical demand data to predict future demand
Delphi method
Panel of experts, queried iteratively
Combines managerial experience with statistical models Relatively quick Group-think disadvantage
Delphi Method
Iterative group process Reduces group-think
Answer
Disadvantages : Long consultation process High risk of getting a biased forecast Expensive Usually not precise
Disadvantages : Do not take new information into consideration : It s like driving a car by looking in the rear-view mirror.
Forecasting Approaches
Qualitative Methods
Used when situation is vague & little data exist New products New technology Involves intuition, experience
Quantitative Methods
Used when situation is stable & historical data exist Existing products Current technology Involves mathematical techniques
Considerations:
Planning horizon Availability and value of historical data Needs (precision and reliability) Time and budget constraints
Realities of Forecasting
1. Forecasts are seldom perfect: almost always wrong by some amount 2. Aggregated forecasts are more accurate than individual forecasts 3. More accurate for shorter time periods 4. Most forecasting methods assume that there is some underlying stability in the system: watch out for special events!
Moving Average
Exponential Smoothing
Trend Projection
Multiple Regression
Time Series
Assume that what has occurred in the past will continue to occur in the future Relate the forecast to only one factor TIME Include
naive forecast simple average moving average exponential smoothing linear trend analysis
Moving Averages
Naive forecast
Demand of the current period is used as next period s forecast
Naive forecast
ORDERS PER MONTH 120 90 100 75 110 50 75 130 110 90 -
MONTH Jan Feb Mar Apr May June July Aug Sept Oct Nov
Di
MAn =
where
7 1 Di i=
MA3 = 3 90 + 110 + 130 3
7 Wi Di
i=1
7 Wi = 1.00
WMA3 =
71 Wi Di i=
Exponential Smoothing
Form of weighted moving average
Weights decline exponentially Most recent data weighted most
Exponential Smoothing
New forecast = last periods forecast + E (last periods actual demand last periods forecast) Ft = Ft 1 + E(At 1 - Ft 1)
where Ft = new forecast Ft 1 = previous forecast
E =