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Marketing Roll out

1st September 2007

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Agenda

1. Background
2. Concept & Design
3. Key Programs & Benefits
4. Implementation
5. Marketing BJS ‘07
6. Media Support
7. Date Schedule

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BJS ’07 –It’s Place under
the Sun

• Traffic Generator
– Huge Internal belief in BJS infallibility
• Volume Accelerator in select markets
– At a price !
• To maximize opportunity !
– OB Swell!

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BJS for the TG ….

• Heightens NIIT’s image as the Numero Uno in


IT Training in India

• Incentivizes the “achievement” oriented and


ambitious with the scholarship towards IT
careers

• NIIT’s core promise


– Providing long term career options and
technology skills to..
– Further the ambitions and aspirations

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Concept ..The language of
Youth

– Celebrating Achievements of the ambitious


– Peer to Peer Connect …
– Simple lead in to BJS

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2007 –A youthful joyous
BJS

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Key Features of BJS ‘07
• Programs
– GNIIT:
• I yr + programs covered under BJS benefits
– Edgeineers: Special Packages to attract meritorious
engineering & IT students
• Medium Term Technology Capsules & short term Skill
enhancers covered
• Special Career Program Benefits
– IAE & AAE both !

• Spot offers for Meritorious


• Geographical Differentiation
– Metro /Network & TINI !
– Benefiting the Industry Endorsed Curriculum centers
( both versions )
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Celebration Offers

• Network Labs
• Both Career Programs – HSN & DSN
• Increase penetration with offer on Modulars

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BJS ’07 Design

Continuing the simple & clear BJS 06 format…


• Eligibility for Scholarship Exam
– 50% in Class XII
– Age <=23 years old as on 01/10/2007
• College Students of G.P Degrees and Engineering
– Graduates across all Streams
• BJS ’07 format
– BJS Aptitude examination
• Class XII Marks

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Key Features
• BJS ’07 Exam date @NIIT Centers
– Plus an additional date for BJS@campuses

BJS Test College Round


National Date 16th Sep 21st Sep

• BJS ’07 - Scholarship allocation gives weightage to


XIIth marks & BJS Test
• THREE Scholarship types allocated –A,B,C,

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Scholarship
Benefits &
Celebration Offers
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GNIIT Scholarship Package
Network IEC v2
Scholarship Program Software Engineering Systems Engineering &
IECv2 Eligibility Networking and Business
Information Management
Type A GNIIT Rs.6000 in Sem1; Rs. 6000 each in Sem 1, 2,
Rs. 7000 in Sem 2; 3&4
Rs.11000 each in Sem 3 &
4*
Type B GNIIT Rs. 4000 in Sem 1; Rs. 4000 each in Sem 1 &
Rs. 6000 in Sem 2; 2;
Rs.7000 each in Sem 3 & 4 Rs.5000 each in Sem 3 &
4
Type C GNIIT Rs.3000 Sem 1; Rs.3000 each in Sem 1,2,
Rs. 5000 in Sem 2; 3&4
Rs.5000 each in Sem 3 & 4

•Benefits are same despite lower fees


•Greater incentive
•Benefits for 1 yr + career programs
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Scholarship
Package
Scholarship Edgeineers Group 1 Edgeineers Group 2 Edgeineers Group 3
Type A 6000 3000 16000
Type B 5000 2000 10000
Type C 2000 1000 6000

Edgeineers Group 1
• Web Component Development Using Java Technologies (CJEv3)
• Windows Application Development using VC#.Net (VSXv3)
• Database and Windows Application Development (DWAD)

Edgeineers Group 2
• Developing Enterprise Applications using .Net Framework (VSXv2)
• Developing Enterprise Applications using VC#.Net (VCA)
• Developing Enterprise Applications & Web Services Using J2EE Technologies
(CJEV2)

Edgeineers Group 3
• Integrated ANIIT - Software Engineering (IAE)

13 Product Applicability in market based on centre rights


Edgeineers Celebrations
• Scholarship also available on the Accelerated ANIIT Program for
Engineers (AAE)
– Both Networks & Metro
• BJS test will be treated as NSAT for registration into AAE.
– GD and Interview remain as a part of the process and no departure
from the same allowed.

AAE@Rs. 41,400

• Rs.10,000 off on AAE registrations


• NO AEE Rs will be taken pre-BJS! All AAE Rs will enter the
system ONLY post 21st September

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Celebration Benefits
• NetworkLABs Career Programs
• HSN counseling only
• Scholarship
• Class Xth Marks would be considered for candidates who are 10+3
• Class XIIth Marks / Polytechnic Grades as applicable for XIIth completed /
Diploma completed
• Basic Eligibility : Greater or equal to 50% in Xth or XIIth as the case may be
– Assured schol of 9K and a chance to enhance the scholarship by
BJS test upto 13K [Refer the table below
– Benefit applicable will be limited by the semesters enrolling into.

HSN
Network Labs DSN
Schol in Sem 1 Schol in Sem 2 Schol in Sem 3
Pre-BJS R 4.5k 4.5k -
Post-BJS A 4.5k 4.5k 4k
Post-BJS B 4.5k 4.5k -
Post-BJS C 4.5k 4.5k -
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SEPTEMBER
CELEBRATION
OFFERS !

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Celebration Benefits

• Increasing our reach Entry Level Modular Program


into the HNW training
market Program Fee
• Special offers on Enrollment Benefit
Modulars for external PCTA+ Rs.1000
students NWTN+ Rs.1000

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Edgeineers Tech
Basket(Contd)
Rs. 1000 Fee Waiver Off !

Designing, Implementing and Administering Databases Using SQL Server 2005 (SQL05)
• Developing Web Applications using ASP.NET 2.0 (ASPv3)
• Java Programming Language (CRJV3)
• Designing Security for a MS Windows Server 2003 Network Infrastructure (MN298)
• Planning, Implementing and Maintaining a MS Windows Server 2000 Active Directory (MN294)
• Planning and Maintaining a MS Windows Server 2003 Network Infrastructure (MN293)
• Implementing, Managing and Maintaining a MSW Server 2003 Network Infrastructure (MN291)
• Managing and Maintaining a MS Windows Server 2003 Environment (MN290)
• Object Oriented Programming Using C# (OOPC)
• UNIX Essentials Featuring the Solaris 10 Operating System (SA100)
• Intermediate System Administration for Solaris 10 OS (SA201)
• Oracle 9i Forms Developer-Build Internet Applications (BIA)
• Oracle9i-Database Administration Fundamentals I (DAF)
• Oracle9i-Database Administration Fundamentals II (ODF)
• Oracle9i Database: Performance Tuning (OPT)
• Introduction to Oracle 9i- SQL (OSQ)
• Oracle 9i-Program with PL/SQL (PSQ)
• Developing Applications using Core Java (CRJV2)
• Application Development using VB.Net (VNT)
• Developing J2EE Applications using Web and Business components(J2EE)

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September
celebrations..!

• Special offer Rs. 1000 bonanza off on


– InfoEDGE

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Pre-Exam Spot /
Celebration offers for
Meritorious
• All students who have scored >=60% in XIIth / >=50% in XIIth in the case
of Network Lab interested candidates [ Remember to read XIIth as Xth
wherever candidate is 10+3] can
– Register pre-BJS Test & earn a Primary Scholarship
– Scholarship
Primary Scholarship can be equivalent to Slab C benefits!
is an assured scholarship
– Primary scholarshipsimproved
ensure thatwith
even BJS
if the student falls in bottom 15
Test
percentile, he will not be Performance
rejected –

Enhanced
Primary Scholarships get nullified if candidate for whatever reason – does not
take the BJS Test!
Scholarships
– Primary scholarships are applicable to GNIIT series, NWL & Edgeineers
groups 1, 2, 3
– Primary Scholarships are NOT applicable to AAE!
– Primary Scholarships apply to Registrations & NOT Bookings!

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The
Implementation

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BJS Process

Process System being used

BJS Application Form Web Module ;write back into Encore at


Entry periodic intervals;
To enable registrations to be taken
against BJS Code
BJS Test Scores Web Module
BJS Scholarship On encore replication
Allocation, Schol offer
letter ;Registrations

Incorporating 3rd NITAT


Learnings !

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BJS Application on Web
• Two Types of application
1. Walk in Application ;
• Application form for BJS integrated with Information
bulletin( Last Page)
• Bulletin Cost : Rs.50 ;Special Fee Code will be created
– Indentable by BP’s ; ..only costs charged
2. The BJS Web Site
– Will accept all the information ( Like NITAT)
– BUT hall ticket will be issued only the center..

– Admissions Begin on 1st Sep 2007

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BJS Applications on the
Web

Website
24 Landing Page
BJS Exam !

• 90 Minutes of Aptitude testing


• 5 sections
– Reading Comprehension
– Verbal Ability
– Numerical Ability
– Logical Reasoning
– Analytical Reasoning
• 100 Marks !
• Test Marks Entry on the Web Module

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The Overall Process
– Key Components
• Examination & Correction is done at the Local center executing
BJS
• Entry into Web Module
• Final check for STD-XII Scores and BJS Scores for all eligible
candidates.
– Centers to validate Class XII score /BJS scores for all candidates
who have written the examination before replication
– No reprocessing of results will be entertained
• Upon completion HO-Central BJS Administration Team will
allocate the scholarships
– Results will be available on the next day on replication for NIIT
Center to proceed with Counseling & Registration etc.
• The Scholarship offer Letter need to be generated from the
encore system for every eligible candidate.
– Pre printed stationary for easy implementation
– Front Page Blank to be printed from Encore ; Reverse with fee
benefits as applicable
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Scholarship Allocation
Guidelines
• Ground Rules
– XII marks >= 50% for examination & Scholarship allocation
• No hall ticket if <50% in Class XII
– Test Marks >Minimum cutoff for consideration for scholarship
• Scholarship Allocation Basis
– Combined weighted scores of Class XII + BJS exam score
– Highest Scholarships will be therefore be allocated to candidates
scoring higher scores in Class XII & BJS exams
• Current Student Eligibility
– All Students registered on /after 1st September 2007 & not
commenced education will be eligible for the examination
– All Students registered until 31st August 2007 are covered by the
GNIIT Merit Scholarship Program

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Typical Rewards

• Top 1/3rd on the MERIT Ranking List will be


awarded Scholarship A
– Minimum Eligibility Criteria will be applied for Scholarship
A type.
• The next 1/3rd on the MERIT Ranking List will be
eligible for Scholarship B
• The Bottom 1/3rd on the MERIT Ranking List will
comprise of Scholarship C or Reject Category
The above is subject
to normal distribution of combined scores
of STD-XII Scores and BJS Test Performance

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Scholarship Allocation
Guidelines
• Merit Ranking list basis combined scores will be
generated for Scholarship Award
– BJS Test scores and Exact XII std scores needed for
complete candidate base for scholarship algorithms to be
executed
– Center-wise Merit Rank list of successful candidates will
be drawn based on the combined score as mentioned
above
• Total # scholarships at a national level is limited to
25,000 numbers
• Allocation Quota for each center
– 25 % of Center capacity for career programs

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Scholarship Redemptions
Schol.Allocation Route Futurz Edgeineers

Redemption Voucher A, B ,C, HSN ,DSN Group 1, 2,3 & AAE


Fee Reduction E Tech Basket , NLabs
mods

• Redemption Process will follow the GNIIT Merit


Scholarship Method of e-vouchers
– Post 30th September , e-vouchers will be generated for all
eligible students
– Student logs in into “niitstudent.com”
– Prints applicable vouchers
– Submits Claim

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Marketing BJS ‘07

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BJS 2007 Proposition

• Building on ‘Achievement’ factor through scholarship


• Winning a BJS Scholarship is no mean accomplishment!
• Celebrate your achievements
• Celebrate your first step towards a successful IT career

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The Approach

• Simple, direct communication. No layers, no


complications!
• Feel good – building on the ‘celebrations’ mood
• Carefree youthful feel
– Fresh young faces
– Brighter colours

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Visual
r ence
Refe

BJS 2007

Suddenly
everyone
wants to be a
part of
your celebrations!

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Why BJS 2007?

• Your first step to a great IT career


• IT offers immense opportunities – multitude of
openings, specializations & sectors
• It’s an opportunity to succeed in a competitive
environment
• Win a Scholarship & Get recognized

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Ad

Sizes Available
100 cc
60 cc
45 cc

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Collateral Set

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POSTER

Wall
In centre Poster Poster
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Banner
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Cloth Banner
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Bus Panel

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44
Hall Ticket

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METRO & NWC

Information Bulletins Item Code: 129029

129029 BJ 2007 : INFO BULLETIN IEC v2 GLOBAL


•129029 BJS 2007 : INFO BULLETIN IEC v2
GLOBAL CENTERS – METRO & NETWORKS (P50)

l
eVisua
renc
Refe
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Media Plan

• BJS Campaign presence across media


– Print
– Television
– Radio
– Limited Web

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Network
Print Plan

Market Publication Col/BW Size (Sq Cm) # Ins Dates

Pune Education Times Col 240 1 3rd Sep


TOI Col 400 1 5th Sep
Loksatta Col 400 1 13th Sep
Indian Express Col 400 1 11th Sep

Ahmedabad Education Times Col 240 1 3rd Sep


TOI Col 400 1 6th Sep
Divya Bhaskar Col 400 1 10th Sep
Divya Bhaskar Col 240 1 12th Sep

Nagpur Education Times Col 240 1 3rd Sep


TOI Col 400 1 5th Sep

Baroda Education Times Col 240 1 3rd Sep

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Important Dates

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BJS Date Schedule
Activity Date
Rollout 1st Sep
Policy 1st Sep
Marketing Final Collateral 1st sep
.Sep.
Ppt
Sales & Counseling 29th Aug ; 4-5 p.m.
Clarification

Campaign 3rd Sep


Test 16th Sep
College Round 21st Sep
Results Round I 19th Sep onwards
Results Round II 22nd Sep onwards
Counseling I round 20th
Counseling II round 22nd Sep
Redemption Voucher 23rd October onwards
activation

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Getting Ready
Physical Collateral Designs on FTP
Hall Ticket Indents from 1st Sep NA

Information Bulletin Indents from 1st Sep NA


Thru RO

QP Dispatched NA

Collateral 1st Sep

ENSURE -
• All collaterals in place before hitting the market.
• Important materials like Info. Bulletins, Program brochures to be stacked up
at centres.

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Finale to Quarter 2
Thru’ an Outstanding September!
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The Simple Maths of Q2

• September will have to be = July + August


• September will need to be 2X of Last year
September
• In fact that’s how most quarters go where
month3 of quarter = Month1 of quarter +
Month2 of quarter!

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The September Goals…

Declarations Hence Hall


CATS that Hence Test (
Futurz CATS thru CATS =Futurz + Tickets ( Hall
Futurz CATS will happen 20%
Counselling BJS Counselling CATS 25% Tickets
o/s BJS Leakage)
Counselling Leakage)
MAG 1000 2000 2500 1300 700 1000 3500 4375 5833 7780
0.4 71% 0.65 0.70 29% 80% 0.75 0.75

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What will need to be driven
differently this year is….
• We would like to focus on Counsellings, Pre-
BJS Rs & Bs & not Hall Tickets alone!
• At least 50% of our Applicants should pre-
Register / Book

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Gearing up for BJS

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How Can Hall Tickets be
beefed up?

Beefing Up Hall Tickets


1 Call All E#Rs from Apr - August
2 Door Knocks announcing BJS & inviting people to the center for applying for the same
3 Inserts outside Hostels & Coaching Institutes
4 At least 2 Referrals from every SOR
5 3 Referrals per walk-In
6 Take up the Community Centers within colonies & set up a BJS desk - NIIT @doorstep
7 A good AON Scheme - 'Chake De India IT' based on 'IT Counsellings'
8 BTL in colleges
9 BJS in IA Colleges?
10 IC Team on calls carries BJS posters
11 Desk outside PVRs !
12 Local Tie-Ups
13 HO mass mailer to all NIITians
14 HO Support on Air2Web, Email Balsts
15 Ptechnani Database / SMS Response to receive BJS Announcement
16 Call center Database to receive Air2Web / Sms response
17 BJS banner on niit.com
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