Professional Documents
Culture Documents
Abdullah Shamim
Aneel Ahmed Khan Niazi
CH Adnan Elahi
M.Mohtashim.Mirza
Presented To
Sir Kahlid
Scheme of Presentation
What is S.W.OT
Internal & External factor of S.W.O.T
Example of S.W.OT
Case study of McDonald according to
the S.W.O.T analysis
SWOT Analysis
Political/Legal
Market Trends
Economic condition
Expectations of stakeholders
Technology
Public expectations
Competitors and competitive actions
Bad PR
Criticism (Editorial)
Global Markets
Directions for SWOT
Analysis of McDonald's
Internal Strengths
and Weaknesses
External Threats
and Opportunities
Internal Strengths and
Weaknesses
If we were doing this for real, we would first
identify the major parts of McDonald's
organization and list the strengths and
weaknesses of each area. For example, in a
typical organization the major functional
areas are Marketing, Finance, Operations
and Human Resources. We would want to
add an "All other" category to include
anything that doesn't fall under those areas.
Examples of descriptive statements are:
1. (Marketing) "Our 'Beanie Baby'
promotions have been highly successful.
2. (Marketing) "Our Superbowl commercial
costs us $10 million.
3. (Finance) "Our overall cost of capital is
below the industry average."
4. (Finance) "We have installed SAP
software to eliminate Y2K problems."
External Threats and
Opportunities
Your group will develop a
comprehensive assessment of the
external environment of McDonalds.
You will be split into sub-groups, with
each sub-group being responsible for
preparing a list of 10 to 20 statements
that describes one of the components
of the external environment. Those
components are:
1. Social
2. Economic
3. Political/Legal/Regulatory
4. Competitive
5. Technological
Tips for Preparing
Environmental Statements
1. Statements should be short (about 5 to 7 words).
2. Statements should be a complete phrase or
statement so that a person not familiar with the
situation would understand it. Right: "Hardee's
serves fried chicken." Wrong: "Inflation."
3. Statements should describe the external
environment of McDonald's. Insofar as McDonald's
external environment is the same as other fast food
hamburger chains, the statements would be
essentially the same for the entire industry.
Summary
In summary, envision yourself as
having a camera and taking snapshots
of the real world and displaying those
pictures on a big board. That's as far
as we are going this week. We are not
going to the next step of determining
what our strategy should be. That
comes later.
Thanks
For
Being
With Us!
Q
&
A