By Charanya Thangaraj FT12419 Divya Monga FT12426 Sonam Duhan FT12465 Subin Peter Joseph FT12468

Lack of patent protection for Products; Market competition from Zimmer Organizational process failure: High cost of product when buying from suppliers Frankl and Hoffman due to exceedingly great dependency on only these two Control system failure: No financial or operating controls No sense of urgency among employees despite organizational and financial problems Functional misfit in the organization: Unawareness of the strategy- employees believed their task was only to educate the surgeons

Corporate culture issue: unopposed proposals were in fact not support later on as they were not even understood Less attention extended by the sole distributor to the product line of Orthotex Dependency on business advisor Organizational failure: no consensus on sales and distribution personnel allocation due to geographical differences Incentive system defect: No scope of future growth for 80% employees

Gap in the understanding of financial report requirements Lack of performance based incentives for sales personnel Unmatched competition of single product with competitors extensive product line Lack of market plan Dollar weakening against Swiss Franc: Account payables increased

Product line to be improved upon and extended MIS to be improved to forecast the accurate market potential for internal fixation devices Dependencies to be reduced in order to diversify Patents to be filed for Variable salary for Sales force should be implemented

Increased control over manufacturing The Company was on the verge of Bankruptcy hence need to workout a plan to sustain Low operating Cash Need to arrange Capital flow

Design company strategic goals and communicate the same to all departments Ensure all departments formulate policies in line with the overall corporate strategy Promote a flat hierarchy so that employees are more open to communicating ideas / lack of awareness to the management Implement an efficient information system which would predict existing and future market potential for diversified product range

Introduce performance based incentives Increase the number of Administrative GMs under him so that administrative constraints can be overcome Shift managerial style toward being entrepreneurial Create market plan by hiring experienced marketing expert Adopt backward integration by setting up manufacturing plant in USA itself in order to avoid exchange risks