Submitted by : Juhi Kumar Rakshit Agarwal Vijay Kumar Amit Mane Preyas Desai

PROFILE
Shoppers Stop Ltd is a professionally managed and

systems driven organization promoted by the K Raheja Corp Group (Chandru L Raheja Group) I t was started in 1991 for its first store in Andheri in Mumbai near Vishnubaug Colony ,S.V. Road with 4000 sq.ft. Shoppers Stop is Indias largest retail chain of large format department stores with 30 stores in 13 cities across the country occupying an aggregate area of over 1.97 million sq.ft with an offering of more than 400 finest international and national brands.

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Shoppers Stop is also the only Indian member of the

Inter Continental Group of Department Stores (IGDS) along with 29 other experienced retailers from all over the world. Shoppers Stop Ltd is the only Indian retailer to be shortlisted in the Retail Advertising Award category for its in-store marketing at the retail industrys globally recognized event World Retail Congress Shoppers Stop had been named the Emerging Market Retailer of the year at the prestigious World Retail Awards, which took place on 10th April '08, in Barcelona.

Vision & Mission

Vision: To be a global retailer in India & maintain

no.1 position in Indian market in Department Store Category.

Mission: Nothing but the best To strive &

achieve nothing but the best in terms of processes, practices & deliverables.

 Shoppers' Stop has systematically progressed from only branded

Business Partners

apparel to private label garments to home furnishings, and finally into books and music - all focused on our customers' lifestyle requirements and aspirations. In 2000,SSL diversified into Bookstore Retailing with CROSSWORD. SSL also ventured into various categories like:
Cosmetics through MAC Mother and infant care through Mothercare Home solutions through Home Stop Food and Beverages (F&B) through Brio and Desi Caf Gaming and entertainment through Timezone Ladies non-apparel and accessories through its luxury format,Arcelia Airport retailing through its 50:50 joint venture (JV) with the Nuance group

Customer Profile
Shoppers Stops customers fall between the age group

of 16 years to 35 years, the majority of them being families and young couples

Their target customers are upper middle class and

upper class.

Customer Rewards
Shoppers Stops customer loyalty program is called The

First Citizen.
The program offers its members an opportunity to collect

points and avail of special benefits.

They also offer a co-branded credit card with Citibank for

its members.
They also offer online purchasing which means that they

are using new technology to increase their sales.

Types of Retail Outlet

Shoppers Stop is known as multi-Brand retail outlet

because of their verity of Products. They offer various products like :

Apparels

Accessories
Toys Fragrance Beauty Products Travelling Product Home Appliances etc.

Brands Offered
Different brands offered under each category are given

below: APPARELS:
Arrow Louis Phillipie Park Avenue Parx

Van Heusen
Zodiac Stop Caliber

Blackberries
Scullers

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Orly Lee Levice Pepe Killer Lee Cooper Wrangler Spykar Life Allen Solly Provouge Wills

Jewellery

Facet Carbon Sparkles Tanishq FQ Swaroski Gili Oyzsterbay Sarvoski Estelle

Home Decor
Yamini Four Seasons

Viva
Welspun Borosil Corning Ware

 Watches Casio Esprit Fossil Titan Shoes Lee Cooper Red Tape Picasso Stop Life

 Music Planet M Music World Hair Styling Habbibs Bookstore Crossword Sunglasses Rayban

Competitors Analysis
In India, there are only few competitors for Shoppers Stop & those are mainly foreign players and also Individual stores. The name of few competitors is given below:
Lifestyle Globus Central Pantaloons Westside Ebony

Diffrentiation
Ssl conducts many event and promotion campaigns to combine entertainment with shopping. Examples of events:
101day seven wonders of the world festival

Surprise sale
Salon streets Men in vogue Great store robbery Campus stoppers and valentine promotion PARIKRAMA (craft fare based on Indian culture)

Thank You