Amway

-We Are Listening

Presented By: Kirti Agarwal 01 Minal Bafna 03 Shivangi Baranwal 06 Awani Bhatt 08 Drashti Bhatt 09 Nidhi Gala 15 Shruti Kurup - 23

INCEPTION
FULL FORM: AMERICN WAY FOUNDER: Jay Van Andel and Richard DeVos YEAR: 1959 HEADQUARTERS: US In 1999, the founders of the Amway corporation launched a sister

Internet-based company named Quixtar.

Vision & Mission

VISION :
Helping people live better lives.

Showing where the business wishes to be in the future.

MISSION:
Offer all people the opportunity to achieve their goals. To facilitate best business opportunities. To deliver high-quality products to semi-urban and urban homes in

diverse areas

OBJECTIVES
Build pride and loyalty among Ibos LOYALTY Enhance Amway's reputation Make a real difference to human lives

IN 1960 AMWAY WAS DIVIDED INTO 3COMPANIES

AMWAY SALES

AMWAY SERVICES

AMWAY MAUFACTURING

SWOT Analysis
Streng th

Thre at

SWOT

Weakn ess

Opportunit y

Amway Products
Broadly Classified into 5 Categories: Personal care category Home Care category Nutrition & Wellness category

Cosmetics
Great Value Products.

AMWAYS BEST- NUTRILITE

Nutrilite is the worlds leading brand of vitamin, mineral, and

dietary supplements
Grown harvested, and processed on its own certified organic

farms.
Caters to the needs from youngsters to old Faces no competition

PESTLE Analysis
Political

Economic
Socio cultural Technological Legal

Environmental

MANUFACTURING STRATEGY
Third party contract manufacturers.

Global quality standards

Tamper-proof seal and a 100% money back guarantee'.

Recycling of bottles to prevent misuse.

To bring the identified contract manufacturers production facilities and

skills to international standard, Amway has invested in excess of us$ 4 million

MANUFACTURER

MANUFACTURER

WHOLESALER

RETAILER

CUSTOMER

CONSUMER

Regular Distribution Channel

STRATEGIES
Amway is a 100 % direct marketing company.

The company does not advertise its brands, the

Only communication channel is through abos Who visits households and make presentations .
Amway uses the slogan " we are listening " .

STRATEGIES
Amway set out some clear objectives for its

Strategy these were to:

Build loyalty and pride among Ibos and Employees
Enhance Amway's reputation as a caring Organization Make a real difference to Human lives

STRATEGIES
That Amway understands the Indian consumers and the

products are derived from this understanding.

The company is rationalizing the pricing strategies. That the company made was rationalizing the entry

cost for new abos.

SALES AND MARKETING PLANS OF AMWAY

A New Strategy of Amway

oAgreement with the government and company.

oResumed operations.
oGoods will be sold in retail outlets and through sales

representatives.
oIncome of sales distributors will be based on direct

selling done by them.

o Same Distribution centres served as retail outlets for the

company.
o Localization of employees
o Localization of production and Raw Material o Localization of research and development o Transparency and Credibility of companys management

ACHIEVMENTS
o United Nations Environment Programme

Achievement Award in 1989.

o Corporate Citizenship Award

SUGGESTIONS
oTrial packs should be used. oInstant delivery. oCheap price. oMultiple options for purchasing the product. oLocation of Amway office should be in reach of distributers.

Thank You!!