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    Merchandising involves all activities related to the apparel supply chain from market research to the sale of merchandise. The 6 R's of merchandising are getting the right product, place, time, price, quantity and quality. Retail merchandising functions include assortment planning, sourcing, buying, pricing, logistics, space allocation, display, sales, and inventory management. Production merchandising involves communicating with retail buyers, developing samples, sourcing materials, production planning, quality inspection, packaging, and delivery. Organizational structures for both retail and production merchandising are outlined.

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    Merchandising involves all activities related to the apparel supply chain from market research to the sale of merchandise. The 6 R's of merchandising are getting the right product, place, time, price, quantity and quality. Retail merchandising functions include assortment planning, sourcing, buying, pricing, logistics, space allocation, display, sales, and inventory management. Production merchandising involves communicating with retail buyers, developing samples, sourcing materials, production planning, quality inspection, packaging, and delivery. Organizational structures for both retail and production merchandising are outlined.

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    55 views20 pages

    Amm 1

    Uploaded by

    panuganty_20064088
    Merchandising involves all activities related to the apparel supply chain from market research to the sale of merchandise. The 6 R's of merchandising are getting the right product, place, time, price, quantity and quality. Retail merchandising functions include assortment planning, sourcing, buying, pricing, logistics, space allocation, display, sales, and inventory management. Production merchandising involves communicating with retail buyers, developing samples, sourcing materials, production planning, quality inspection, packaging, and delivery. Organizational structures for both retail and production merchandising are outlined.

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    of 20

    APPAREL MERCHANDISING

    UNIT 1

    WHAT IS MERCHANDISING?

    It is a sales promotion function including market research, product development, production coordination and marketing, and effective advertising and selling

    THE 6 Rs OF MERCHANDISING
    Right Product Right Place Right Time Right Price Right Quantity Right Quality

    MERCHANDISING ACTIVITIES
    Start with market research and end with sale of merchandise
    They include store space buy price display sale - source sample cost production quality packing delivery

    Together these activities form the apparel supply chain

    Two segments of supply chain


    Retail Vendor

    RETAIL MERCHANDISING
    Retail functions are
    assortment planning sourcing buying pricing logistics space display sales inventory

    PRODUCTION MERCHANDISING
    Production functions are
    communication with retail buyer developing samples quoting prices sourcing raw materials confirming quality standards production planning packaging delivery

    Retail Merchandiser
    Planning & Budgeting
    Sourcing Buying Sale Display Service Inventory Pricing

    Production Merchandiser
    Communicate with Retail Buyer & Material Supplier Sourcing raw materials Production Planning Quality Inspection Delivery

    Sample making Costing


    Packing

    RETAIL MERCHANDISING
    ORGANIZATION & STRUCTURE

    ORGANIZATION
    Top Management CEO / MD
    Finance Operations
    Logistics

    Merchandising
    Administration

    Human Resources

    OPS. DEPT
    Director Operations
    GM Stores
    GM Human Resources GM Customer Service

    GM Finance
    Manager Store Planning

    Manager Visual Merchandising

    Store Manager

    MERCHANDISING DEPT.
    Director Merchandising
    Manager Merchandising
    Buyers
    Assistant Buyer

    Manager Planning
    Planners

    Manager Marketing

    Assistant Planner

    MERCHANDISING SECTION
    President / Director Merchandising
    Vice President Merchandising
    Womens Wear

    Vice President Merchandising


    Mens Wear

    Vice President Merchandising


    Childrens Wear

    Manager Merchandising
    Mens casual wear

    Manager Merchandising
    Boys casual wear

    Mens trousers, shirts

    Manager Merchandising

    Manager Merchandising
    Boys' trousers, shirts

    Buyer
    Mens Trousers

    Buyer
    Mens Shirts

    PRODUCTION MERCHANDISING
    ORGANIZATION & STRUCTURE

    ORGANIZATION
    TOP MANAGEMENT
    Merchandising Sourcing Imports & Exports Finance Quality

    Logistics Production
    HR

    Administration

    MERCHANDISING DEPT.
    Owner / MD / CEO
    GM Merchandising
    Manager Merchandising
    Ladies Wear

    Manager Merchandising
    Mens Wear

    Team Leader
    (Buyer)

    Team Leader
    (Buyer)

    Team Leader
    (Buyer)

    Sr. Merchandiser

    Merchandiser / Jr. Merchandiser

    SPOURCING DEPT.
    Manager Fabrics
    Asst. Manager
    Wovens

    GM Sourcing

    Asst. Manager
    Knits

    Manager Trims
    Asst. Manager
    Non-Wovens / Elastics / Cords etc

    Asst. Manager
    Zippers / Buttons / Snaps / Threads etc.

    PRODUCTION DEPT.
    GM Production
    Manager Sample Room Manager Maintenance Manager Store

    Manager Production

    SAMPLE SECTION
    Manager Sample Room
    Sr. Sample Supervisor
    Sample Technicians

    Sr. CAD Operator Sample Coordinator


    Sample Checkers CAD Operators

    Sr. Pattern Technician


    Pattern Technicians

    GM Production Manager Sample Room Sr. Sample Supervisor Manager Production Production Supervisor Fabric Supervisor Supervisor Line Sewing Room Operators Helpers Finishing Supervisor Ironers Cutting Supervisor Cutters Lay / Bundling / Marking Helpers Packing Supervisor Packing Assistant Packing Helpers / Writers Trimmers Manager Store Trims Supervisor Trims Checkers

    Pattern Maker

    Fabric Checkers

    Sample Maker

    Checkers

    Loaders / Helpers

    Helpers

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