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AN ORGANIZATIONAL STUDY AT WEST COAST PAPER MILLS LTD.

WEST COAST PAPER MILLS LTD.


Came into existence on 22nd March 1955
The brain child of Shri. A.D.Chowdari Location : Dandeli, Uttar Kannada district, Karnataka One of the renounced companies in the paper industry.

Vision To excel in serving the growing demands of the paper and paper product worldwide and enhance the share holder value with consistence and sustained performance. Mission The company stands for producing the best quality of paper in writing & printing that is white paper and duplex board.

Product Profile
1. Cultural paper Azurelaid Creamwove Maplitho Copier paper 2. Industrial paper Paper board/Duplex board Base paper for costing Machine-glazed paper 3. Speciality paper MICR & Non-MICR Cheque paper Parchment paper

PAPER INDUSTRY
One of the oldest Industries in India The paper industry-growth rate of over 8 % pa First paper mill in India was set up at

SreeRampur, West Bengal, in 1812 About 515 units engaged in the manufacture of paper and paperboards and newsprint in India Indian Paper Industry accounts more than 2% of the worlds production of paper

Organizational Structure
Chairman and M.D.

Executive Director

Local Management

Administration
Department Head Shift In-Charge

Technical

Pla
Shift Engineer

Accounts

Production

& Deve
Senior Supervisor

Employees

Sales

Operations

Maintenance

Purchases

Stores
Personnel

SWOT ANALYSIS
STRENGTH: Experienced mill-45years
Strong dealership network Cheap factors of production Quick decision making process

WEAKNESSES:
Rigidity to change by employees Rapid labour turnover

OPPORTUNITIES:
Thrust on education Growth in copier business Meet foreign demands Online order process

THREATS:
Foreign players in industry Expectant losses in natural resources Cheap dumping from China

Stringent environmental laws as per CREP guidelines


Product substitutes

FINDINGS:
The company has adopted Enterprise Resource Planning

system
Raw material is the biggest challenge for the industry.

Wastage of raw materials used and residues for the process

of production should be reduced.


The salaries and promotions are not given on the basis on

performance but on seniority.

RECOMMENDATIONS:
The Company should be dependent on agro-forestry.

The salaries of the workers and employees should be

increased on the basis of performance and not on seniority criteria by providing performance appraisals.

The company should provide training facility to senior

employees for working on ERP systems.

THANK YOU

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