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edu/cudu

Quality, Innovation and Social Commitment

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The UPC, an innovative institution in university management

1988 UPC-UNESCO agreement for the first strategic Analysis in a Spanish university in a constantly changing world, not only must our universities keep up with the pace of things, but they must also be the motor behind such development.

Strategic Management Culture at UPC


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1995-2015 4 Strategic Plans 2 Program-Contracts 20 Sectorial Plans Plans for all of the internal units UPC-Sustainability Plan 2015

The UNESCO Chair of University Management


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1992 Creation of the UNITWIN / UNESCO Chairs Program (University Twinning) Paris 1998

MISSION
To foster quality, innovation and social commitment among the institutions of higher education in the area of leadership and management, through debate, the dissemination of policies, training, research and consultancy, in order to promote their excellence.
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Federico Mayor Zaragoza, Director-General of UNESCO Jaume Pags Fita, Vice-Chancellor of the UPC Joan Corominas, President of the Banco de Sabadell David Serrat, Director of Research of the Generalitat de Catalunya (Regional Government of Catalonia.

Main lines of specialisation


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Strategic planning and management of the universities

University policy and higher education funding


Innovative organization and management systems at the universities University assessment and quality University and regional development Leadership and education Research management Corporate communication and marketing at universities Good governance and accountability at universities

Experience of the Chair (I)


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Leadership training seminars


Programme on Strategic Management of Universities, Barcelona (16th edition)

Programme on Managing People in Higher Education Institutions, Barcelona (3rth edition)


Seminar on Communication and Institutional Projection at University, Barcelona (5th edition)

Masters in Higher Education Management and Development, Mexico (1st edition)


Seminars adapted to the needs of each university

Experience of the Chair (II)


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Consultancy
Development and follow up of strategic plans at several
universities.

International projects financed by the European


Commission for technical assistance on the Chairs activities. Some of the last projects:
TELESCOPI- Network of Observatories on University Strategic Management between Latin America and Europe. UNIQTOOL-Tempus Tacis Implementing tools and policies for quality work at institutional level DOIT-Tempus Tacis International relations GRACE-Life Long Learning Generating Research Projects between Academia and Enterprises EDUQUEX-Tempus Meda Quality & Excellence in the Management of Higher Education IUKM Tempus Tacis Interuniversity Knowledge Management

Spanish universities references


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Universidad de Alicante Universidad Antonio de Nebrija Universidad Autnoma de Barcelona Universidad de Crdoba Universidad de Burgos Universidad de Cdiz Universidad Carlos III de Madrid Universidad Complutense de Madrid Universidad de Deusto (Bilbao) Universidad Europea de Madrid Universitat Jaume I de Castelln Universitat Internacional de Catalunya Universidad de Oviedo Universidad Politcnica de Cartagena Universidad Politcnica de Catalua Universidad Politcnica de Madrid Universidad Politcnica de Valencia Universidad Pblica de Navarra Universidad Rey Juan Carlos Universidad de La Rioja Universidad de Salamanca Universidad de Santiago de Compostela Universidad de Valladolid Universidad de Vigo Universidad de Zaragoza

The universities that have received guidance from the Chair for the draft of their strategic plans are marked in red.

International references
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Agreements with the following countries:


Germany Andorra Argentina Austria Belgium Bolivia Brazil Chile Colombia Costa Rica Cuba Dominican Ecuador El Salvador Slovakia Finland France Guatemala The Netherlands Hungary Ireland Italy Lithuania Malta Morocco Mexico Panam Paraguay Peru Portugal United Kingdom Rumania Russia Turkmenistan Uruguay Uzbekistan Venezuela

Countries marked in red are places where the Chair has undertaken projects.

Prospective Projects (I)


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STANDARD TRAINING PROGRAMME Program on Strategic Management of Universities. Program on Managing People in Higher Education Institutions. Program on Strategic Management of HE Institutions, joint degree with the Universidad Europea de Madrid. INCOMPANY TRAINING ON STRATEGIC MANAGEMENT For higher education institutions in Latin America, Spain and Portugal. For UPC faculty members. CONSULTANCY Universitat de Vic. Universitat de Vigo. PROJECTS FUNDED BY EC: ISMU- Institute for Strategic Management of Universities. (517868-LLP-1-2011-1-ESERASMUS-EMGR) SUMUP- Strategic University Management: Unfolding Practices. (516682-TEMPUS-1-2011-1ES-TEMPUS)
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Prospective Projects (II)


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RESEARCH
TELESCOPI Network of Observatories on Good Practices in University Management, constituted by 18 countries between Europe and Latin America. The Network carries out studies, workshops, benchmarking and good practices call for proposals which main aim is to identify and share good practices, and promote knowledge exchange in order to enhance quality and relevance of higher education systems. PUBLICATIONS: Edition of a special issue on Strategic Management of Higher Education: Challenges and Opportunities in the Revista de Educacin, official Journal of the Spanish Ministry of Education (2011). University strategic management and the efficacy of the managerial tools: the case of the Spanish universities (Revista de Educacin, 355. Mayo-agosto 2011, pp. 33-54). Article in press: University Strategy: is it a matter of quality, managerialism and political-financial relationships? (DOI: 10-4438/1988-592X-RE-2011-361-136). 2012 - On going research projects and publications: Issues of Convergence and Divergence in strategic management: transnational perspectives on IberianAmerican Universities (paper under-review). Managerial Competencies in Higher Education: a survey applied to Iberian-American countries. Edition of a book on the state of the art of strategic management in the countries of the Telescopi Network: trends and challenges. Cross-Case studies in Strategy implementation in different typologies of spanish universities: a narrative analysis from strategy as practice perspective. (Doctoral dissertation). The role of university rankings within the strategies of higher education institutions (Doctoral dissertation).
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www.upc.edu/cudu

Marisa Juste Deputy technical director marisa.juste@upc.edu

Jordi Girona, 31. Edif. Tillers. Despacho 204 08034 BARCELONA. Espaa Telf. 0034.934015846. Fax 0034.934010771 catedra.direccionuniversitaria@upc.edu www.cudu.upc.edu

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