Siu th in my Vit Long www.vietlongplaza.com.

vn

MyNet

Enhanced Media Tekes funding for media solutions projects

SNS hype or money spinner? Restaurant bank, 9.11.2007

Mari Isbom, www.tekes.fi/media Software and digital media, Mari Isbom

Web 2.0 Deals Up 14% in First Half of 2007

MyNet

More than USD 465 million in Web 2.0 companies from VC Most of the U.S. focused on "Enterprise 2.0 areacompanies that use Web 2.0 technologies such as mashups and online collaboration to improve traditional business functions

Among the largest Web 2.0 deals of the first half was the USD 30 million first round for enterprise software provider n2N Commerce.

Software and digital media, Mari Isbom

Mobile social networking

MyNet

The growth in mobile social networking is relatively small but significant, especially with younger users. JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication both for broadcasting and info sharing

MySpace, Facebook and Google are mobile, but

Software and digital media, Mari Isbom

Whos there?
MyNet

Software and digital media, Mari Isbom

Web 2.0 mobile

only 2 companies from Finland?
MyNet

Software and digital media, Mari Isbom

Value chain
CREATE > DISTRIBUTE - Is this valid anymore?
MyNet

CONTENT CREATOR

CONTENT PRODUCER

CONTENT DISTRIBUTOR

CONSUMER

CREATES IDEA HOLDS IPRs

DEVELOPES COPYRIGHTS PACKAGES IPRs PROGRAMMING CONTENT

DISTRIBUTES COPYRIGHTS
MARKETS / BRANDS IPRs DISTRIBUTION PLATFORMS

TECHNOLOGY DRIVEN IDEAS

TICKETS MAGAZINES BOOKS, CD, VIDEO, DVD, RADIO, TV NET, WAP/3G

Software and digital media, Mari Isbom

CIM Creative Industries Management Ltd.. Sislttuotannon liiketoimintamallit, LTT

SNS Ecosystem Collaborative Partnerships

Create/Edit > Share > Discover > Distribute > EXPERIENCE VALUE

MyNet

Technology Enablers Transaction Enablers Developers Device Vendors Advertising Enablers

You

Cable Wireline BB Carrier

ISP

Search Other SNS sites

Tool & Platform Providers

Consumer Publishers

Micro Community

Community Provider (SNS site)

Distribution Channels
Other SNS Sites

Access

Consumer

Application Providers Studios & Labels

Content Publishers
Content Aggregators

Brands & Advertisers

Advertising Agencies

Device Vendors Wireless BB Carrier Mobile Carrier WISP

Games Publishers

Media

Brands Print Media

Muni WiFi & Hotspots

Software and digital media, Mari Isbom

MyNet

Software and digital media, Mari Isbom

Not only pros

MyNet

Well lose all control Hierarchy anarchy Why would someone it? changes Did not work last time, why It cannot be free? Is it safe? Still: News Corp offers $5 billion for the Dow Jones, including the Wall Street Journal (finalized July 2007). Google buys Doubleclick for $3.1 billion and YouTube for $1.6 billion. Joost signs deal with Viacom to distribute TV shows online. ABC, CBS, NBC and FOX provide full length shows online.

Software and digital media, Mari Isbom

Enhanced media
2007-2008
MyNet

Program to Finnish media companies To improve the competitiveness of the media industry Finnish media will be more international and online New innovative products and services and media concepts Focus on the most promising business opportunities
www.tekes.fi/media

Software and digital media, Mari Isbom

Enhanced media
2007-2008
MyNet

Started with Web 2.0 market study Jan 2007 Industry involved Activities seminars other events for partnering and information sharing Funding for projects

MyNet
Web 2.0 Mobile seminar Collaboration 2.0 Webinar SNS Hype or money spinner

27.8.

2-4.10.

25.10.

5.11.

9.11.

Software and digital media, Mari Isbom

Enhanced media
2007-2008
MyNet

Call is now open for company projects: 1. Feasibility studies

internationalization, business strategy, partnering, market studies business plan

2. Piloting, proof of concepts, new

commercial products and services

business innovations and models

9.11.2007-31.1.2008 Fill in the application at: www.tekes.fi

Software and digital media, Mari Isbom

MyNet

Thank you!

www.tekes.fi/media mari.isbom@tekes.fi

Software and digital media, Mari Isbom