DEPARTMENT OF TECHNICAL

EDUCATION ANDHRA PRADESH

Name : Md. Qudeer Rehman
Designation : Head, CCP
Branch : DCCP
Institute : KDR, GPT Wanaparthy
Year/ semester : VI Semester
Subject : Banking-II
Subject code : CCP-604(B)
Topic : Marketing of Banking Product
Duration : 50 Mts.
Subtopic : Engg & loans to technology
Teaching aids : Diagrams
CCP604(B).79 1
Objectives
On completion of the period, you
would be able to

 Explain the various products for

which the banker offer loans
 The procedure for loans to the
professional studies – Engineering
and Technology
 List the various terms and conditions
associated with loans
 Explain the advantages to get bank
loans for professional studies

CCP604(B).79 2
Recap:

The students already know:

1. Marketing strategies of a banker who
markets them
2. The various marketing products
3. The professional course for which the
banker offers loans to its customers
4. The conditions attached for loans
5. The advantages associated with the
loans for the professional studies

CCP604(B).79 3
 Banker markets the following products

Loans to meritorious students who get rank

EEg branches In EAMCET: degree level studies

Technology
branches

Mechanical Biotechnology
Automobile Pharmacy
Electronics
Civil
Electrical
Computer science
I.T CCP604(B).79 4
Loans for rankers to study at home or abroad

Guarantors/parents income/surety’s assurance

To study the degree engineering technology

study

To study in the following countries

Uk Russia America Germany China Australia

CCP604(B).79 5
Post graduational studies

 Post graduational studies

 Engineering All branches
 Technological discipline M. Tech (bio-tech
M. pharmacy (phrceutical)
 Doctoral studies
 Research studies

CCP604(B).79 6
Purpose to offer the professional studies
 To boost the professional education
 Economically poor and meritorious students can
also study advanced studies
 To provide tuition fee
 Fee for text books
 Examination, projects description fee
 To provide guaranteed services because of loan
 Tax exemption to loans
 Easy installments to repay loan

CCP604(B).79 7
Summary:

We have discussed about:

 Areas of specialization of studies
 The terms and conditions of loans
 Advantages for loans parents
 Purpose of banker to offer loans to
professional doctoral and research
studies

CCP604(B).79 8
Assignment:

1. Explain where the banker offer his

marketing products to its customers
2. Explain any six rules and regulation
for the bank loans

CCP604(B).79 9
Quiz

1. The banker offers the engineering loans in

the following areas
a) Mechanical & Automobile Engg. sections
b) Electrical & electronics Engg. sections
c) Computer, IT and Civil Engg. sections

d) All the above

CCP604(B).79 10
Quiz
2. The educational loans may be offered in
the following areas
a) degree and post graduation level
b) Post graduation level only
c) Degree post graduation and research
level
d) None

CCP604(B).79 11
Frequently asked questions
1. Explain any six professional areas of banks
loans
2. Explain any six advantages derived by the
loans
3. Explain any six rules and regulations for bank

loans

CCP604(B).79 12