Professional Documents
Culture Documents
5/2/12
Group 4
Name No.Matrix YONG JIA WEI A124059 PHUA SHIR HONG LOW PEI SHI
Click to edit Master subtitle style
A123687
A124024
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INTRODUCTION
Fruits are one of the main exports of Malaysia produces a wide variety of tropical fruits
Malaysia
Malaysian
tropical fruits are mainly exported to markets in Singapore, Hong Kong, Japan and countries in the Middle East is the second larger exporter of fresh and frozen durian plans to move from net importer to net exporter by 2020 Export Value (RM Million) / Year 2006 2007 459.608 2008 487.194
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Malaysia
Malaysia
Fresh Fruits
459.073
Import Value (RM Million) / Year 2006 Fresh Fruits 751.159 2007 883.318 2008 1104.348
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Production (metric ton) / Year 2006 Fruits 1,429,154 2007 1,434,812 2008 1,598,085
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Durian Fruits
production
tonnes
mainly
harvesting
annually
Malaysia
produces about 330,000 tons (300,000 metric tons) of durians a year, mainly for domestic consumption 1. 85% domestically consumed fresh 2. 10% export (fresh and frozen durians) 3. 5% in the processed forms
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There
Malaysia
start exporting frozen durians to mainland China from July types of durians, comprising fruits with seeds and seedless, involving 'durian kampung' and durian clones from Pahang, Johor and Perak will be export in frozen form and sent to China during the peak harvesting months between July and September I suka Ok..I makan export durian to negara u start this year..
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Two
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Develop value-added products. Increase variety of durian products. Extend shelf life of durian. Extend the marketing period. Solve odour problem. Reduce shipment cost.
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1. 2. 3. 4.
Frozen durian Durian chips Durian powder Durian paste (Lempok / dodol)
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1. Frozen Durian
Through Shelf
life: 6 12 months
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2. Durian Chips
Through Shelf
frying
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3. Durian Powder
Through
Has
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Durian pudding
Durian candies
Durian puff
Durian ice
Durian cake
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Through
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Potential of durian~
High in nutrient - supplement food for underweight children. - good muscle builder - good antioxidant Used as traditional medicine (leaves and roots)
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Potential of durian~
Product
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Potential
- Fungus
Inconsistency
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Market
Access
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Competition
THAILAND
INDONESIA
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Improve productivity improve the supply and range of quality durian seeds inputs such as seed, fertilizer, agricultural chemicals and other appropriate materials of new technology
the use
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2)
Improve quality
Through grading, packaging and labeling, it can improve the product presentation thus increase consumers level of confidence. Agricultural Practice (GAP) implementation.
Good
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3)
Market research
the current trends and changes happening on a global scale a market studies, then test them out in the local market, adapting to meet the demands. relationship with the customers such as to a wholesale operation to learn about the demand
watch
conducting
good
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4)
Promotion
Malaysians durian to the worldwide the foreign investor, thus having a business network to market the durian. educate consumers of how to manage, store and eat durian
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5)
New products
the research and development program, we can vary the durian products for the domestic and global market. value-added products, extend the shelf life of durian, extend the marketing period, solve the odor problem, and reduce the shipment cost.
improving
develop
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Value
Pre-processed durian Frozen durian Durian chips Durian powder Durian paste
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6) 7) 8) 9)
Market access Supply chain management Develop quality standard Joint ventures Convenience products
10)
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known as king of the fruit was high popularity among Malaysian. of durian was factor that contribute to the popularity which some people regard as fragrant but some people told it is offensive. there are some new products from durian that can undergo development process like Spray dried Durians powder, Durians rind pectin and Durian paste.
Odor
However,
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powder is in dried form, its shelf life more prolonged compared to fresh durian. using special technique like selective diffusion, the flavor and smell of durians powder could be retained. (Chin Sung Tong, 2006)
By
Durians powder can be kept in cool or dry condition without contamination by microorganism. is also easily dissolve in liquid form like in water or solid form like flour.
It
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Durians
rind can minimize the contamination of agro-waste in environment. Thus, create an environmental friendly. metal are very dangerous for our organ and tissues where it tend to cause dysfunction in kidneys and reproductive system. ( Manahan, 1994)( Wong, W. W et al, 2008) modification of durians rind could produce an amounts of pectin that able to enhance the adsorption capacity of heavy metals.
Heavy
Hence,
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Durians
rind pectin can be used in industrial sector where produce product containing toxic heavy metal. Quality product will leads to increasing of industrial profit. paste is another product that can give significant effect to economy. it have unique flavour with less odour of durian. content 70% durian puree; 30% sugar. can increase market restriction like other products because of its unique taste of durian.
Durian
Its It
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Each
new product develop have their own benefit and weakness but if it go through the challenge perfectly it can get up to high level of market restriction. products contain high level of protein and carbohydrate content that fundamental in our gastrointestinal digestion and absorption.
Durians
It
is very crucial to produce from this exotic fruit because it can bring identity of Malaysia to all over the world.
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Malaysia:
Frozen Durian Fruits using Cryogenic technique properties and Nutritional value in Durian: Experiments in vivo and in vitro Communication Modification of Durian Rind Pectin for Improved Biosorbent Ability Tissue culture helps to generate banana saplings Mutation breeding of Banana
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Health
Technical-Short
Malaysia:
Malaysia: Malaysia:
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originates from Greek -creation or production of freezing of liquefied gases such as helium, nitrogen(196 C) and/or carbon dioxide(-79 C) refrigeration units-transportation value, texture, increase their shelf life
Use
special
nutritional
Energy
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Folates Niacin Pantothenic acid Pyridoxine Riboflavin Thiamin Vitamin A Vitamin C Electrolytes Sodium Potassium Minerals Calcium Copper Iron Magnesium Manganese Phosphorus Zinc Phyto-nutrients
2 mg 436 mg
0% 9.5%
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serotonin
pressure- potassium
power- study on 200 students at a Twickenham (Middlesex) school shows potassiumpacked fruit assist in learning- alert. dietary fiber a natural antacid effect- for soothing
Constipation Heartburn-
relief
Morning
More:
4 X protein 2 X CHO 3 X Phosphorus 5 X Vit A & iron 2 X other vit & minerals rich in potassium
WIN !!
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