BY:SAYED SAAD ZAMA

INTRODUCTION:Coca-Cola is a carbonated soft drink sold in the stores, restaurants of more than 200 countries. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton. Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). The Coca-Cola Company has introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.

OBJECTIVES: To know the growth and expansion plan of Coca

Cola.

To know how it has increased the growth and

expansion rate of Coca Cola Soft Drinks.

COMPANY PROFILE:-

Type Manufacturer Country of origin Introduced Color

Soft drink The Coca-Cola Company United States 1886 Caramel E-150d Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Orange and Cola Raspberry.

Flavor

Related products

RC Cola Cola Turka Zam Zam Cola Mecca-Cola Virgin Cola Parsi Cola Qibla Cola Evoca Cola Corsica Cola Breizh Cola

RESEARH METHEDOLOGY:Data has been collected from secondary sources:

Secondary- website of the organization, Company records, and hand book.

Information so collected has been put in to draw logical conclusion.

All findings are presented unambiguously and all conclusions be justified by sufficient evidence. Issues and problem have been found by personal discussion with seniors from an organization and through practical experience of

working in the organization.

Finally report has been written.

PRODUCTS OF COKE :-

MARKET POSITION OF COCA COLA WORLD WIDE

10%

Coca Cola 30% Pepsi

60%

Others

On global level Coca-Cola is the most popular brand and market leader controlling 60% of market share.

MARKET POSITION OF COCA COLA IN INDIA

10%

Pepsi Coca Cola 36% 54% Others

In India Coca Cola is the market follower but still in a very strong and stable position holding 36% of the local market with a growing and increasing market share every year.

SWOT ANALYSIS OF COCA COLA:STRENGTH:-Popularity -well known -branding obvious and WEAKNESSES:-Word of mouth -lack of popularity of many Coca Colas brands

easily recognized
-A lot of finance -customer loyalty -International Trade

-Most unknown and

rarely seen -result of low profile or

non-existent advertising
-health issues

Threats
-changing healthconsciousness attitude

Opportunities
-many successful brands to pursue -advertise its less popular products

-legal issues
-competition (Pepsi)

-buy out
-More Brand recognition

-Health ministers competition.

Growth and Expansion Plan

The Product Life Cycle (PLC) is used to map the lifespan of a product. There are generally four stages in the life of the product. These four stages are the Introduction stage, the Growth stage, the Maturity stage and the Decline stage. The following graph illustrates the four stages of the PLC:

There is no set time period for the PLC and the length of each stage may vary. One products entire life cycle could be over in a few months. Another product could last for years. Also, the Introduction stage may last much longer than the Growth stage and vice versa.

FINANCIAL DATA:-

Conclusion:I have concluded from this detailed report that despite the fact Coca Cola currently occupies the market leadership position overall but it does not guarantee that the company will sustain its position in the future as well. In India compared to Pepsi, CocaCola has less number of consumers as Pepsis market share in

India approximately 54% where as Coke market share is hovering

about 36%, hence the conclusion is that Coca-Cola must enhance factors such as relationship marketing, innovation and technology

especially in India to attain market leader position in this region

as well.

SUGGESTIONS & RECOMMENDATIONS:After completing my project I have come up with following recommendations for the Coca Cola Company, which are following. Currently in India there are only two flavor of Coke available, company can extend their portfolio by introducing new flavors. According to the survey, conducted by the international firm India

people like less sweet cola drink. So for this Coca-Cola Company
should think about bringing a new product for example new diet flavors, in the market to fulfill the local need. Marketing team should try to increase the availability of Coke in rural areas. Coca Cola Company should think about producing Coke Can locally as well because currently coke Cans are only smuggled from abroad and

sold at high price. Company can capitalize on this factor.

THANK YOU