Presentation On

By Manish Kr. Sinha

5/4/2012

Parle Agro

Company Overview

The company was founded in 1985 and is based in Mumbai, India. Parle Agro Pvt., Ltd. manufactures, distributes, sells, and exports fruit drinks in India and internationally. It offers fruit and milk drinks, packaged water, and apple and mango drinks in polyethylene terepthalate (PET) bottles and containers, and tetra packs. It distributes franchisees. its products
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through

Ms Nadia Chauhan, Director, Parle Agro

Parle Agro

Philosophy

Business Statement: We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation.

Our Vision: To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.
Our Mission: We will be the leaders in our business bymaintaining high quality, introducing new and innovative products, reaching every part of India, remaining customercentric, constantly upgrading our knowledge and skills.

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Parle Agro

Products

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Parle Agro

Mango Frooti

Most popular fresh 'n' juicy mango drink has been around since 1985. It has also been rated as India's Most Trusted Fruit Beverage Brand.

Mango Frooti has this unique ability to change with the times, and to adapt to the diverse preferences of consumers across ages.
Frooti is available in 65ml and 200ml TetraPak, 250ml, 500ml, 1Ltr. and 1.5 Ltr. PET, and 200ml and 2Ltr PET (in select markets).

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Parle Agro

Appy Classic

It is Born in 1986, this premium apple drink has been everybody's favorite when it comes to, well, apple drinks.

Over the years, it has shaken off its trendy image to become a classy and premium drink.
The aesthetic slick black packaging helped, of course. Thus, attracting not just the young, but also the adults

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Parle Agro

Bailley

Bailley Packaged Drinking Water. The first water brand to be issued the ISI certification. The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. Bailley is available in 200ml, 330ml, 1 Ltr. & 2 Ltr. PET and 20 Ltr SKU as well.

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Parle Agro

Appy Fizz

Most chilled out member of our family, AppyFizz. He's young, fun and famous. Launched in 2005, this new kid on the block is a sparkling apple drink that comes in a sleek champagne-shaped bottle. Appy Fizz has become quite a popular figure amongst the youth who frequent places like college canteens, discotheques, pubs, etc. Hmm, thoroughly a cool drink to hang out with. Appy Fizz is available in 300ml, 500ml and 1 Ltr. PET

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Parle Agro

ButterCup

Strike a conversation with the sweet talker Parle Agro product family. As they say, ButterCup is sugar, wise and everything nice.

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Parle Agro

PET Performs and Caps

Parle Agro PET Preforms and Caps is Plastic Division. It is a leading player in Polyethylene Terephthalate (PET) preforms. And is widely used in bottled water, beverage, edible oil, foods and pharmaceutical industries, etc. The division successfully managed to introduce the world's lightest beverage preform neck, ML-27 (Multi-Lock 27) in India. These preforms can be used in a variety of applications like still water, low-carbonated products and warm-filled juices. The quality control procedures we follow are strictly in accordance with general QMS requirements as per ISO-9001-2000.

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V3 Fitness

V3 - The Fitness Commune. Verve, Vigour and Victor describe it the best. V3 is a health and fitness commune situated at Juhu and Malad, Mumbai. V3 was set up to encourage and assist people to stay fit both physically as well as mentally. Various activities are conducted, from dance classes to yoga to Tai Chi that help in attaining complete fitness.

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Targeted Market

Recreational; Fitness; Health; Lifestyle; Sports;

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Cont
Primary Market

Kids- Fond of Fruit Juice; Teens- More Experimental; Youth- Experimental and more buying power; Working People; Housewives; and Elderly people.
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Cont
Secondary Market

Travel Industry Airlines, Railways and local transport systems; Recreational- Movie Theatre, Malls etc.
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Competitor of Parle Agro

Coca Cola India (Pulpy Orange/ Maaza); PepsiCo (Tropicana); Dabar (Real); Mother Dairy (Safal); Godraj Beverages(Xs Brand/ Sofit) Freshgold

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Market Share of Frooti

In 2005 According to F&B News Website Parle Agro's Frooti is India's first national mango drink. The mango segment is 95% of the Indian fruit drink market and Frooti has 85% market share in the tetra pack segment. In 2008 Frooti have 70% market share of fruit juice.
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Thank You

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