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Submitted by: Avtar Singh Anil Kumar Pankaj Kumar Sham Singh
WHAT IS ADVERTISING
Advertising
is any paid form of non personal presentation and promotion of goods, services & ideas by an identified sponsor. is a general phrase used for the announcements made by sellers to promote the sales of their products.
Advertising
According to federal trade commission of the USAAdvertising as a whole must not create a misleading impression although every statement, separately considered, may be literally truthful
Manipulation is done through emotional appeals. These companies can utilize advanced and very scientific advertising techniques and thus make an impression on consumers.
in Advertising
Deception is making false or misleading statements. Puffery (commercial exaggeration) is legal. Cannot legislate against emotional appeals
How does the concept of primary demand provide insights here? What does the literature say about advertisings impact on these product categories?
Consumers Aware of Products and Services Providing Consumers With Information to Use to Make Purchase Decisions
Differentiation
Effects
Barriers to entry Economies of scale Advertising as an expense that increases the cost of products Increased differentiation
Effects