BAHRIA Institute of Management & Computer Sciences

MARKETING

PRESENTATION
Submitted to: Sir Qamar
Submitted by:
Mariam Munir
Bilal Shahid
Beenish
Umair saleem
Rameez
Adnan
MISSION,

VISION

& VALUES
 Mission
• To refresh the world in body,
Statement mind and spirit.

• To inspire moments of optimism

through our brands and our
actions.

• To create value and make a

difference everywhere we engage.
 Vision Statement
• People: Being a great place to work
where people are inspired to be the best
they can be.
• Portfolio: Bringing to the world a
portfolio of quality beverage brands that
anticipate and satisfy people's desires
and needs.
• Partners: Nurturing a winning network
of customers and suppliers, together we
create mutual, enduring value.
• Planet: Being a responsible citizen that
makes a difference by helping build and
support sustainable communities.
• Profit: Maximizing long-term return to
shareowners while being mindful of our
overall responsibilities.
 Values
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
HISTORY OF
COCA COLA
• 1894 – A modest start for a Bold Idea
brisk sales of the new fountain beverage called Coca-Cola
impressed the store's owner, He began bottling Coca-Cola to
sell, using a common glass bottle called a Hutchinson.
• 1899 The first bottling agreement
Whitehead obtained exclusive rights to bottle Coca-Cola
across most of the United States through two young attorneys
from Chattanooga.
• 1900-1909 … Rapid growth
By 1909, nearly 400 Coca-Cola bottling plants were operating,
most of them family owned businesses.
• 1916 … Birth of the contour bottle
The contour bottle became one of the few packages ever
granted trademark status by theU.S. Patent Office.
• .1920s and 30s … International expansion
the Company began a major push to establish bottling
operations outside the U.S. Plants
• 1960s … New brands introduced
Following Fanta® in the 1950s, Sprite®, Minute
Maid®, Fresca® and TaB® joined brand Coca-Cola
in the 1960s.
• 1970s and 80s … Consolidation to serve
customers
The Company invested in a number of bottler
consolidations to lead the system in working with
global retailers.
• 1990s … New and growing markets
The Company invested heavily to build plants in
Eastern Europe. And more than $1.5 billion was
committed to new bottling facilities in Africa.
• 21st Century
Strong locally based relationships between Coca-
Cola bottlers, customers and communities have
grown the company in today’s world.
 BRANDS OF COCA COLA
Energy Drinks
Coca Cola’s brands of Energy Drinks contain
ingredients such as ginseng extract, guarana
extract, caffeine and B vitamins.

Juices/Juice Drinks
Coca Cola’s more than 20 juice, offering both
adults and children nutritious, refreshing and
flavorful beverages.

Soft Drinks
soft drinks from The Coca-Cola Company are
both icons and innovators in the beverage
industry.
Sports Drinks
Carbohydrates, fluids, and electrolytes
team together in Coca Cola’s Sports
Drinks, providing rapid hydration and
terrific taste for fitness-seekers at any level
Tea and Coffee
Bottled and canned teas and coffees are
satisfying both traditional tea drinkers and
today's growing coffee culture
Water
Smooth and essential, our Waters and
Water Beverages offer hydration in its
purest form.
 COCA COLA’s MARKETING
• Objectives/Goals
• Target Market
• Marketing mix
Product The Coca-Cola Company's products include
beverage concentrates and syrups. The business has
over 300 brands of beverages around the world. Coca-
Cola is the most well known trademark
Price
Competition-based pricing: Coca-Cola products are above
or equal to its competitors' prices.
Discount price: Coca-Cola products are often marked
down during sale periods and special occasions.
• Promotion • Placement
Advertising: There are many Indirect distribution: The
television advertisements on Coca-Cola Company uses
Coca-Cola products. intermediaries in its
The company also uses the distribution. The company
radio as another source of does not sell its products
advertisement. directly to its consumers.
Personal selling: Coca-Cola Intensive distribution:
Company has a highly • Retail outlets
trained sales team • Small shops
Publicity: In 2003, Vanilla • Restaurants
Coke was released to the • Petrol stations
media as a news outlining.
This helped The Coca-Cola • Newsagents
Company to strengthen the • Schools
image of the business's • Sports
products. • Entertainment venues
 COCA-COLA FINANCIAL
ANALYSIS
Coca-Cola Income Statement
2007 2006 2005
Revenue ($ mil.) 28,857.0 24,088.0 23,104.0
Gross Profit ($ mil.) 18,451.0 15,924.0 14,909.0
Operating Income ($ mil.) 7,252.0 6,308.0 6,085.0
Total Net Income ($ mil.) 5,981.0 5,080.0 4,872.0
Diluted EPS (Net Income) 2.57 2.16 2.04
 Coca-Cola Competitive
Intelligence
Dr Pepper Nestlé PepsiCo
Snapple Group
Annual Sales 5,700.0 80,715.9 39,474.0
($ mil.)
Employees 20,000 265,000 185,000

Market Cap -- -- 85,635.0

($ mil.)
Thank you

Questions