Treatment

By Lee Palmer

Intentions
What is your documentary setting out to achieve? For my documentary I will look to challenge peoples views on the Olympics as most people see it as such a prestigious event and is only benefiting people. I will challenge them by asking them how it has affected business and families who used to live on the Olympic park. I am looking to explore how the Olympics affects youth and the community I will be doing this by interviewing various people from the streets around the Olympics. I am investigating the positive and negative effects of the Olympics and the effect it has on the youth and community. I am looking to prove that the Olympics does have a bad effect on the youth and community and not just a positive effect. I will be doing this by interviewing a senior member of the Olympic committee and also look to interview someone who has been affected by the Olympics in a positive and negative way. My angle for this will be to look at the different reasons why this effects youth and the community around Stratford.

Content of Ideas
What is your topic? The topic I am looking at is the Olympics. I chose this topic as it is being held in London this year and thought it would be an interesting topic for both my audience and myself. What is your Angle? I looked at several different angles for my documentary such as History of the games, financial side of the games but The angle I decided to pick for my documentary is how the youth is effected by the Olympics. What is your unique selling point? My unique selling point will be that I will look to get interviews with Olympic members such as Lord Coe and others and it will also be unique as I will look to take my documentary back to the beginning and kind of have a flashback of what's gone on to reiterate to my audience about the past of the Olympics. What arguments/ debates around your idea will your documentary explore? The debates my documentary will go into will be about how the Olympics has effected youth. I will look to go into both sides of the argument and at the end give a summery and my own opinion on how this affects youth.

Structure and Running Order

Segment 1 Introduction of my documentary, presenting outside Stratford station overlooking the Olympic Park. Segment 2 walking around the Olympic Park talking about what was situated there before and how it has changed. I will also use still images of what it looked like before compared to now. Segment 3 Interview with Lord Coe about what impact the Olympics will have on youth. Segment 4 Vox Pops 3 or 4 students in the age of 16-24 year olds that have been affected by the Olympics. Segment 5 Interviews with a senior member of the Olympic commitee about why they chose to get the youth involved. Segment 6 Graphics of the Facts and Figures about the Olympic Games. Segment 7 Interview with the Mayor of Newham talking about what impact it has had on his area. Segment 8 Cutaways of pictures and video clips of what is offered for the game makers and what they get out of becoming one. Segment 9 At the Olympics Park discussing both positives and Negatives of a game makers. Segment 10 Interview with head of sports of the UEL Segment 11 Cutaways of the sports centre they have built and what parts of the Olympic Park after the games they will have access to. Segment 12 Vox Pop 3 or 4 people from UEL who are going to benefit from having the Olympic park to use for their education. Segment 13 Summary of my whole Documentary, presenter giving his own opinion on what he believes about my topic and sign off outside Stratford station overlooking the Olympic Park.

Profile of Target Audience and Appeal Of Your Idea

Age: 16-24, This is the age group of my target audience as this is what was given to us in the brief. In my documentary I will specifically be including people in interviews and vox pops within this age group as they will have similar and if not the same views on the Olympics and what affect it has had on them. Gender: Male and Female, I chose to aim it at both male and female due to the Olympics being a joint sports where the have a women's competition and a men's. I make this appeal equally to both genders. I am specifically going to do this by having similar amount of boys and girls in my interviews and Vox pops. I will also aim this to both genders for when I include achieve footage of athletes I will not only use one gender, I will look to use both equally. Location: London I chose this location as this is where the Olympics is being held although this could also appeal to London, majority of people in the UK. I will be targeting mainly London by filming at various new and old landmarks and well known locations such as the Olympic park, Olympic stadium, Stratford Station and Westfield's. Interests: Sports, Gym, Going out with Friends, Cinema. I have chosen these interests as this is what they would enjoy doing the most. This will appeal to them as some of there interests such as sports and gym will be included in my documentary. In my documentary I will have a section where I will talk about how you can still get involved in the Olympics Ambitions: The Ambitions of my audience will be that they would want to go to University and get a good job. I will have an interview with someone from University of East London and how after the games what facilities they get to use and how this will benefit people studying at their university.

Profile of Target Audience and Appeal Of Your Idea

Employment/ Education: School, Sixth form/College, Job, University, unemployed. Disposable Income: the average income for my audience will be 30-80. I will appeal this to people in education by going to a local school and interviewing teachers and students. Ethnicity: Ethnicity: All Races. I have chosen all ethnicity's as the Olympics will appeal to them as it is a global event. This will appeal them as I will look to interview a variety of people who have different ethnicity. Opinions: Opinions: They believe the Olympics will be a big success and will be good for London. I will show this by speaking to people from University of East London and how this will effect them. Existing Media consumptions: Sky sports 1-4, Sky sports News, Euro sport, ESPN, BBC 1 and 2. Talk sport, Radio 1, Capital, Kiss 100. Facebook twitter, the Sun, BBC sport and Sky sports. These would be the sort of Tv channels, Radio stations and websites my target audience would go on as most are sports related and some are social networking sites where you can interact with your favorite Athletes. SocioSocio-Economic group: C1-E, I chose this group as most of my target audience will be in this category. This documentary will appeal to this target audience as I will look to include people who are from this category in my interviews and Vox pops. Niche or mainstream: Mainstream, I have chosen mainstream as this has a very wide target audience as this could appeal to people all across the the world but I am mainly aiming it towards people within the UK.

Explanation Of Research and Key Findings

Primary Research Focus Group What did you set out to find? I set out to find out what people thought of each of my ideas and what the positives and negatives would be. Was it examining content or audience? My Focus Group was to find out what my audience thought about my three ideas and would this appeal to them. Why was that method suited to the research you were conducting? This Research I was conducting was suited by the method I used as the focus group enabled me to talk to from the target audience of my documentary. Was it primary or secondary? Primary Was it quantitative and qualitative? Qualitative Secondary Research What did you set out to find? find? I set out to find out more information, key facts and figures and expert opinions about my three initial ideas for my documentary. Was it examining content or audience? audience? This research I was examining the content for my documentary's. Why was that method suited to the research you were conducting? conducting? This research I was conducting was suited by the method as I was able to find out expert opinions and key facts and figures to help me find what content I should include in my documentary. Was it primary or secondary? Secondary Was it quantitative and qualitative? Qualitative and Quantitative

Explanation Of Research and Key Findings

Primary - Questionnaire What did you set out to find? find? For my questionnaire I look to find out what my target audience interests and hobbies where and what documentary topics they would prefer to see as a documentary. Was it examining content or audience? My questionnaire examines both the content and audience for my documentary as with the questionnaire I asked what topics and content they would like to see in a documentary. An the audience as I found out what their interests and hobbies are. Why was that method suited to the research you were conducting? This was suited to the research I conducting as I was able to ask various questions and get quick and easy feedback from my target audience. Was it quantitative and qualitative? Qualitative and quantitative Secondary - Textual analysis What did you set out to find? find? What Documentary's was on offer with the same topic or style. Was it examining content or audience? This was examining the content of my documentary as it would look at the style of my documentary the content I could include and the editing style I should use. Why was that method suited to the research you were conducting? conducting? This was suited to the research I was conducting as I was able to compare my work to previous documentary that cater for the same audience. Was it quantitative and qualitative? qualitative? Qualitative

Key Findings
Content Research My three Key findings for the content research are; facts and figures, expert opinions and the type of content I could include in my documentary. Each of these a regarded as my key findings as these helped me the most in what content I should include in my documentary. For facts and figures I found many about the Olympics as whole such as the cost of the Olympics and how many young game makers are being taken to the games. Expert opinions was another key finding as its such a big event it is talked about on a daily basis world wide so there was a lot of expert opinions from Olympic committee members and also from neutrals who have no involvement in the sport. The type of content, this research allowed me to find out what angles of the Olympics have already been published and my angle idea of how youth are affected had very little amount of media attention. Focus Group My three key findings for the Focus group are; Feedback for the content, Involvement in my topic and Feedback on how it appeals to my target audience. Feedback for content allowed me to speak to people in my target audience and see which angle/content I should include. Involvement in my topic, this was when one of my focus group audience said they applied to become a young game maker. Feedback on how it appeals to my target audience, this was again how I can make it Entertain, inform and educate my audience.

Key Findings
Questionnaire My three key findings for my questionnaire are; What topic most people would like to see as a documentary, What they where interested in and How I could make it appeal to them with my documentary. What topic most people would like to see as a documentary really chose my documentary as most people chose Olympics over my other two suggestions. What they where interested in was another key finding as I can look to include a Olympic party in my documentary. How I could make it appeal to them with my documentary, this helped me to find out what different aspect it could include that my audience would like.

Textual analysis My three key findings for my questionnaire are; What style of documentary they would like, Who I could have in my documentary to make it interesting and Genre of music I should use for my documentary. Looking at other peoples documentary's on the same subject I noticed that a lot of them where styled to be quite slow, so this helped me decide that I would have a fast paced documentary which would appeal more to my audience. I also decided I would include music artists such as Tinie Tempah Ed Sheeran and more as these are the type of people my audience would listen to.

Technical Viability
What equipment will you need for this documentary? The Equipment for my production of my documentary will be Camera, tripod, dolly and a boom mic. All this equipment is basic to film a documentary although the dolly is an extra although will be needed for my documentary when I do shots tracking my presenter. This equipment will all be provided for the school. What equipment will you need for post production? The equipment for my post production that I will need is an IMAC, Voice Recorder, Computer and software such as Live type to create graphics for my documentary, Final Cut to edit my documentary on, and finally you tube to find and use archive footage. What crew members will you need? The crew members I will need for my documentary will be a Sound operator and a presenter. Who will they be? Sound operator Ravdeep Jandu Presenter Damiano Shehu Camera Operator Lee Palmer I believe I am best suited to be the camera operator as I don t feel comfortable on camera and feel that Damiano shehu is much better suited to doing this job.

Practical Viability
Who will appear in your feature (actors/Interviewees)? Where will you find them?
Sandeep Bal and Sandeep Bal Young Game Makers applicant Permission Granted Jamie O sullivan, Young Game Makers applicant Permission Granted

Lord Coe, Olympic chair of the games Permission Pending

Where will my feature be shot? Do you have access to these locations?

Olympic park Still To Request Stratford Westfield - Still To Request

Sir Robin Wales, Mayor of Stratford Permission Pending

Selena Bolingbroke, UEL Sports Permission Granted (Phone Interview)

Archive footage:
http://www.youtube.com/watch?v=L _7HtFxlNek Still To Request http://www.youtube.com/watch?v=9 prmF994Ja4 Still To Request

Damiano Shehu, Presenter - Permission Granted

Boris Johnson, Mayor of London Permission pending

Legacy of Games Permission pending

Legal and Regulatory Considerations

Impartially and diversity of opinion
This is seen as the centre of the BBC s commitment to there audience. This means it cannot be biased and the BBC must show both sides of the argument. During my documentary I will not be biased as I will cover both positives and negatives sides of youth involvement of the Olympic games.

Truth and Accuracy

The BBC try to achieve the truth and accuracy in all their outputs. The accuracy in their outputs is not just the facts correct. They will use the facts to get the truth from situations. This will affect my work as when showing facts and figures about the Olympics I will have to be careful to make sure they are accurate.

Children
When the BBC film children and other young people they will always safeguard their welfare. The BBC will protect their physical and emotional welfare during filming of the production and also the publishing of the production. If content is seen unsuitable for the children this will then be changed so it is suitable for them. This wont affect the content of my documentary as it will be suitable for children although if I was to interview a few people under the age of 18 I will have to ask for there parent permission.

Legal and Regulatory Considerations

Defamation
Defamation is when you make a documentary or programme and you criticize or offend a person or organisation. This could affect my work as I could offend the Olympic committee if I say something out of line or I say something to offend a young game makers who is participating in the games.

Contempt of court
Contempt of court is when a programme will include references to a legal proceedings. This will affect my work if athletes have an injunction about the media talking about them. For example if the have injunction in place as they have decided to play for another nationality at the Olympics games.

Copyright
Copyright stops people from taking/stealing other peoples pictures, video clips and music and using them and making it their own. This will affect my work as when I use any Music or archive footage. I will have to make sure I have the correct permission from the person with the rights of the clip or track.

Legal and Regulatory Considerations

Reconstruction
Reconstruction is when you may reenact an event that has had happened previously, as seen in Crime watch. The reconstruction must be fair an accurate for the audience and must no mislead them. This could affect my work as I could reconstruct a video of one of the young game makers at the London Riots. If I was to reconstruct this then I will have to be fair and accurate so I don t mislead the audience.

Dealing with Contributors

The wording of adverts should be approved by the commissioning editor and programme lawyer. Also contributors should take part in programmes on the basis of their informed consent. They should normally get a signed release form. This may affect my documentary as it may have to be approved by a programme lawyer and will have to get a signed release form.

POM (Potentially offensive material)

POM is material that can be seen as offensive to different people in ways such as, violence, racial and sexual. If I was to show footage of young people getting into fights and suggesting that why should they be given the chance to help out at the London Olympics.

Commercial Viability
Budget
Cost 3837.30 This cost me this as I had to buy all of the equipment for pre- production, production and post production. I bought equipment such as mac s, cameras, microphone, tripods and other stuff like food, train fairs and Actors money. The money I will have to spend for my actual documentary will only be on train fairs and food due to be given the equipment such as camera s and Imac from the school. My documentary would provide good money for value as I will look to interview several high status people such as people from University of east London, Mayor of Redbridge and a member of the Olympic committee

Distribution and Exhibition

Inform What the young game makers are. Educate How the Olympics will affect the youth and community Entertain my documentary will mainly come across serious although I will add humour when my presenter is talking and he will come across light hearted.

Feature Title: Writer: Producer: Director: Date:

Lee Palmer Lee Palmer Lee Palmer 17/10/2011

Income Budget

Total 7,500.00

Running total 0.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00 Running total 0.00 90.00 45.00 27.00 35.00 18.50 7.30 10.00 55.00 0.00 0.00 36.50 30.00 50.00 10.00 100.00 200.00 160.00 6.00 60.00 400.00 500.00 18.50 150.00 0.00 0.00 50.00 55.00 100.00 100.00 10.00 100.00 480.00 18.50 500.00 7,500.00 7,410.00 7,365.00 7,338.00 7,303.00 7,284.50 7,277.20 7,267.20 7,212.20 7,212.20 7,212.20 7,175.70 7,145.70 7,095.70 7,085.70 6,985.70 6,785.70 6,625.70 6,619.70 6,559.70 6,159.70 5,659.70 5,641.20 5,491.20 5,491.20 5,491.20 5,441.20 5,386.20 5,286.20 5,186.20 5,176.20 5,076.20 4,596.20 4,162.70 3,662.70

Item Number Pre Production Focus group Snacks Drinks stationary Comunication Train fair Still Camera (3 day Hire) Computer (3 day Hire) Production Train Fair Camera (5 day Hire) Tripod (5 day Hire) Microphone Still camera (3 day hire) Lunch Actors Camera Battery (5 day Hire) Tape Headphones Lights kit Props Communications Dolly Post production Mac ( 3 day Hire) Computer (3 day Hire) Music Editor Editor USB Voice over artist Live type Communications Final Cut pro Software 9 9 9 5 1 1 1 1 Unit cost 10.00 5.00 3.00 7.00 18.50 7.30 10.00 55 Total

5 1 1 1 1 10 1 4 1 2 1 5 1 1

7.30 30.00 50.00 75.00 10.00 10.00 200.00 40.00 6.00 30.00 400.00 100.00 18.50 150.00

1 1 1 1 1 1 1 1 1

50.00 55.00 100.00 100.00 10.00 100.00 480.00 18.50 500.00

Commercial Viability
I have chosen my documentary to be broadcasted at 8pm on a Tuesday. I have chosen this slot as most of the competing programmes do not cater for the target audience I am aiming my documentary towards. Programmes I am competing against; The programmes I will be competing with are Holby city, Natures weirdest events, The Fat Fighters, New cowboy builders and Who wants to be a millionaire.

The Market
This documentary is competing for the same audience as mine of 16-24 year olds. In this documentary the person presenting is in the correct age group and this will be the same as my documentary. He also has interviews with people from inside the target audience and also outside which gives a variety in peoples views and opinions.
http://www.youtube.com/watch?v=FDCFONVuLZE

This documentary is again competing for the same target audience as this documentary is about a young Australian in my audience age group of 16-24 year olds. This also shares the same topic of mine which the Olympics although it is talking about a different aspect of the sports.
http://www.youtube.com/watch?v=yEP9c2cjqIY

This documentary is again competing for the same target audience as this documentary is about a young British boy who is in my audience age group od 16-24 year olds. This also shares the same topic of mine which the Olympics although it is talking about a different aspect and is specifically looking at his life growing up.

http://www.youtube.com/watch?v=kRfj4skYePA